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Marketing Research (6th Edition) 6th Edition

4.4 out of 5 stars 32 customer reviews
ISBN-13: 978-0136027041
ISBN-10: 0136027040
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Editorial Reviews

From the Publisher

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.

From the Back Cover

This marketing research book integrates the use of the statistical package SPSS.
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Product Details

  • Hardcover: 672 pages
  • Publisher: Pearson; 6 edition (July 24, 2009)
  • Language: English
  • ISBN-10: 0136027040
  • ISBN-13: 978-0136027041
  • Product Dimensions: 8 x 1.2 x 10.4 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #63,306 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
I was required to purchase this book for a Marketing class in my Business Economics degree. It was well-written and easy to read. The topics covered were relevant, and I decided to keep the book after the class for future reference.
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Format: Hardcover Verified Purchase
Very nice presentation with balance between content, images and case studies. A book that takes you trough all the process, understandable for non related professionals but a MUST for experts on the field. Half of the book contains whatever you need to be an expert, the other half contains the application on the field. Also contains a very detailde names and topics INDEX. It has a magnificient writting to involve you on this marketing field, and a magic easy to understand teaching. A MUST HAVE book on Marketing.
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Format: Hardcover Verified Purchase
The book was in ok condition. However, it was an international edition, which I did not enter an ISBN for. Also, the cd which came with the book was broken into many pieces when I received it.
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Format: Hardcover Verified Purchase
At first, I was upsetbecause the CD was missing, but the seller has been very concscious to repair his mistake and refunded the whole price of the book!
Thanks!
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Format: Paperback Verified Purchase
Vita books was awesome and completely accomodati get about returning the book and refunding me when I found out j no longer needed it...I really appreciated it
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Format: Hardcover Verified Purchase
I need a Pick Up of the Book i rented
44 South Munn Ave apt 7H
East Orange NJ 07018
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By Salvador on October 14, 2015
Format: Hardcover Verified Purchase
Great condition. Satisfied with my purchase.
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Format: Hardcover Verified Purchase
Good Condition.
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