Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Marketing Research Essentials, with SPSS 6th Edition

4.2 out of 5 stars 11 customer reviews
ISBN-13: 978-0470131985
ISBN-10: 0470131985
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$7.99
Condition: Used - Good
Condition: Used: Good
Comment: Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Access codes and supplements are not guaranteed with used items.
52 Used from $0.01
FREE Shipping on orders over $25.
More Buying Choices
14 New from $3.99 52 Used from $0.01

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Security
ITPro.TV Video Training
Take advantage of IT courses online anywhere, anytime with ITPro.TV. Learn more.
click to open popover
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 544 pages
  • Publisher: Wiley; 6 edition (February 20, 2007)
  • Language: English
  • ISBN-10: 0470131985
  • ISBN-13: 978-0470131985
  • Product Dimensions: 7.9 x 0.7 x 10 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,291,959 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Good marketing research book. It covers all the main topics with extreme clarity. I'd recommend it to anyone who wishes to have a deep overview on this subject. After reading the book you can both do research yourself or if you are in a management position gain a better understanding of the available opportunity in this field.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I used this text for a master's class in research. It did a great job of explaining this often difficult to understand subject. The book provides plenty of examples and always relates the subject to the real world. Wording is down to earth, too. Very helpful. Some of the later chapters that deal with sample size determination, etc were difficult, but it's a hard subject. And I hate math. I have spent much time in previous classes needing to troll the Internet for info because the books we used weren't well written. Thanks to the authors for writing a great book that made my semester so much easier than others. Everyone should write texts this organized and thoughtful.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
There's great information about surveys. The samples, examples, and the descriptions of different methodologies are quite useful. Some chapters are easy to read, but a few are difficult to follow because of the writing style. I installed and used SPSS (trial version is on the CD) which worked just fine. If you're interested in the detailed statistical analysis, there's information about that too.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This book was exactly what I needed for my marketing research class. The reading is interesting and it is not dull or boring.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
The product was just as described and it got to me before original time. Plus there was an issue with the discnot being sent...but the seller resolved the problem ASAP.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
As promised, my book arrived promptly and in good condition. No marks in the book, no bent pages, looked great. Thank you again for a delivery as promised!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

What Other Items Do Customers Buy After Viewing This Item?