- Hardcover: 784 pages
- Publisher: McGraw-Hill/Irwin; 9 edition (March 20, 2008)
- Language: English
- ISBN-10: 0073404721
- ISBN-13: 978-0073404721
- Product Dimensions: 8.7 x 1.5 x 11 inches
- Shipping Weight: 4.1 pounds
- Average Customer Review: 4.2 out of 5 stars See all reviews (33 customer reviews)
- Amazon Best Sellers Rank: #1,049,482 in Books (See Top 100 in Books)
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Marketing 9th Edition
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Top Customer Reviews
As for content, I used this textbook for my Intro to Marketing class and plan on keeping it for future reference. It's good to note, that though this is the 10th edition, other students in the class used the 8th and 9th edition as well, but they were still the same price or more expensive than the loose-leaf edition of the 10th edition.
The book arrived in short time in good conditions and very well packed. No complains about that.I have not read the book totally it is going to be for my next course in Fall 2011. But that is the one the professor asked so, I order it in advance to have an idea about the subject.
It is ok, though you will need to make sure to get your own three ring binder after purchasing this.
It gets one star removed because the cover claims to have a code card to access the online section but it seems to be absent
Most Recent Customer Reviews
Solid consepts and good examples in this book. Learned quite a bit in my class.Published 22 months ago by The Oncoming Storm
Great service with a great product provided for a great shopping experience...Was shipped out promptly...Wish all transactions were as easy and seamless as this one...Published on February 13, 2012 by vababak
Hello, I have book 9e edition kerin marketing totally new., do you want yo buy it from me? Tell your pricePublished on October 13, 2010 by IL
This book is in like new condition as stated. The shipping was fast too!Published on June 9, 2010 by Christopher M. Robertson
This product arrived at my door step wrapped in air-tight plastic and I appreciate that since it was raining and the book is in good shape, arrived on time and I am still... Read morePublished on April 16, 2010 by Jason T. Duff