- Paperback: 248 pages
- Publisher: Island Press; 3rd ed. edition (November 15, 2011)
- Language: English
- ISBN-10: 1597269948
- ISBN-13: 978-1597269940
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Average Customer Review: 24 customer reviews
- Amazon Best Sellers Rank: #957,888 in Books (See Top 100 in Books)
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Marketing for Scientists: How to Shine in Tough Times 3rd ed. Edition
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Full disclosure: I became aware of this book because Marc Kuchner is an old friend of mine (he even consulted me a couple of times while he was writing it). But I only suggested that my group members spend valuable time reading it because I feel it will transform how they convey their ideas and build relationships with colleagues.
I've been following the Marketing for Scientists blog for quite a while, and the fact the book is finally out is very exciting, it's a wonderful summation of everything discussed on the site, and even more!
Who Should buy this book? I really think everyone could benefit from reading this. Although the title is "Marketing for Scientists" it is a really great introduction to how to market yourself that can apply to anyone wanting to get better at communicating. There are a lot of very science oriented examples, and techniques but it's written in a format that is accessible to anyone (I read half of it in the first sitting!) I've been personally recommending it to all the faculty at my university (I'm a student still) and I've been hearing only good stuff back from them!
Bottom Line: Get this book, read it, and pass on the word!