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Marketing for Scientists: How to Shine in Tough Times 3rd ed. Edition
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Top Customer Reviews
Full disclosure: I became aware of this book because Marc Kuchner is an old friend of mine (he even consulted me a couple of times while he was writing it). But I only suggested that my group members spend valuable time reading it because I feel it will transform how they convey their ideas and build relationships with colleagues.
Academic institutions should highly recommend this book to their graduate students. It is an incredible resource for young scientists who are still shaping their senses of self, who are building their careers, and who hope to gain that competitive edge. My only complaint is that I wish it would have been available 5 years ago when I started my PhD degree!
As a scientist, while the book helps bring in wisdom from the business world, it also translates a lot of business thought into a language that is understandable. For example, I now better appreciate what a product life-cycle is. In addition, unlike business books, which often pretend the message is simple and get preachy about their ideas, the author allows room for conflicting advice from experts, delves into why this might be so and then tries to reconcile different viewpoints. For example, when giving a talk, some scientists advocate starting with a joke or something light, while others advocate being serious and professional (The author says this difference arises from what stereotype you want to fight and what image you want to project to the audience).
Finally, the author stays away from reinventing the wheel, which is refreshing. He freely admits that none of the ideas are new and many scientists already employ them. He quotes colleagues, marketing experts and books directly rather than doing it all himself.
Personally, as an early career scientist, I have started incorporating some of the ideas in the book like collaborating more broadly when writing papers and coming up with a "Jenny Craig figure" and a "Family tree figure".Read more ›
Most Recent Customer Reviews
Mostly geared towards professors and others in academia, but it has useful tips for anyone in science. I read it as a PhD student.Published 3 months ago by Ansatz
I bought this book because the author was doing a workshop at our lab and I couldn't spare the time to attend nor justify the money ($600+) for it. Read morePublished 12 months ago by Challenger Nuke
Essential book for any aspiring or current engineer/scientist. It really opens your eyes to the human equations in the gov't and business worlds. Read morePublished 13 months ago by John B
I would highly recommend this book to any graduate student who has ever felt intimidated about a future in academia. Read morePublished on June 15, 2014 by Jordan Jones
Book is well organized, fast to read, and offers many helpful suggestions about how to create interest in research results. Read morePublished on February 18, 2014 by Coyle Admin
I wish that I had read this book in grad school. In fact, I recommend it to my graduate students. In a clear, succinct, and entertaining way, it explains how the business of... Read morePublished on January 5, 2014 by John Kounios
I found this book interesting, it provides some great ideas on how to improve the way in which scientists communicate and interact with each other and more importantly with general... Read morePublished on August 7, 2013 by Rui Pinto
Traditional marketing consists of core decisions around product, price, placement, and promotion (the 4 Ps). Read morePublished on December 28, 2012 by Kelly A. Dobos