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Marketing Strategies for Writers Paperback – November 1, 1999
About the Author
Michael H. Sedge is owner of the Strawberry Media Agency in Naples, Italy, a company that produces editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicates in Canada, Holland, and Asia. He is the author of more than 2,600 articles that have appeared in publications throughout the world, the novels Death Watch and The Oracle, the screenplay The Vatican Diary, and several nonfiction books, including Ascent to Failure. He publishes the quarterly Markets Abroad newsletter, where he shares his knowledge with readers about international newspapers, magazines, and book publishers.
Top customer reviews
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Author Michael Sedge walks the new writer through the bewildering maze of what he calls "guerilla marketing strategies"- and he makes each concept simple and easy enough for the beginner, while providing valuable out of the box strategies that will make even an experienced writer sit up and take notice of.
For example his rather brilliant strategy to get a book contract with the Discovery Channel was an eye-opener, as were his ideas on querying editors.
Although you might not agree with - or be brave enough to try - all of his ideas and strategies, this book is a must-read if you want to learn some solid and highly effective ways of standing out from the crowd and making more sales from your next book.
It's going on the reading list at the Writer's Business Academy as a "must read" marketing book - and if you're a writer or author who wants to learn how to successfully build and market writing business in at least three different ways... get this book.
From Chapter One, Mike paints a telling picture of why it's critical for writers to constantly market themselves and their work. Working smarter, not harder is the guerrilla writer way of life. The smart writer doesn't sit around waiting for work--he (or she) goes out and aggressively grabs it. Mike's book will detail how.
This book deftly puts us in an editor's shoes. By understanding what the pile of mail stacked on editors' desks contain, the savvy writer will be able to make their query or submission shine. Guess what? If you're a competent writer who gets the facts right and delivers the goods on time, you really don't have much competition. And once again, this book tells how to get to the top of that pile.
As a writer, it never occurred to me to expand into other areas. After reading this book, I've developed a new marketing plan, to include actively seeking speaking engagements and radio appearances.
If you are looking for nuts and bolts answers to questions like: Should I submit e-mail queries, or how do I get more work from editors after my initial contract, you'll find them here.
Mike's guerrilla marketing has changed my approach to marketing my work, and helped me make more money with less effort. After I read his book, I used some of his ideas and quickly sent off two queries one Sunday afternoon. Three days later I had bagged both assignments. His advice helped me win a $300 assignment for a job that took me an hour. Not a bad rate!
If you're serious about being a writer, you need this book!
The answer to this dilemma is marketing. Good writers who can fulfill editors' needs need superior marketing to set them apart and help them cut through the hordes of other writers competing for the same markets. After all, what good does it do you (or the editor) to be one of the 10% of writers that can do the job if the editor doesn't know you exist?
Marketing Strategies for Writers addressed every question I had about how to increase my business through marketing. Sedge's ideas are clear and unique--and as I've learned since I've started implementing them, they work.
Sedge also has excellent advice on reselling articles to different markets, using unique premiums to get editors' attention, networking and more.