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Marketing Strategies for Writers Paperback – November 1, 1999
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
About the Author
Michael H. Sedge is owner of the Strawberry Media Agency in Naples, Italy, a company that produces editorial packages (articles, photos, illustrations) for more than forty publications around the world and syndicates in Canada, Holland, and Asia. He is the author of more than 2,600 articles that have appeared in publications throughout the world, the novels Death Watch and The Oracle, the screenplay The Vatican Diary, and several nonfiction books, including Ascent to Failure. He publishes the quarterly Markets Abroad newsletter, where he shares his knowledge with readers about international newspapers, magazines, and book publishers.
Top customer reviews
From Chapter One, Mike paints a telling picture of why it's critical for writers to constantly market themselves and their work. Working smarter, not harder is the guerrilla writer way of life. The smart writer doesn't sit around waiting for work--he (or she) goes out and aggressively grabs it. Mike's book will detail how.
This book deftly puts us in an editor's shoes. By understanding what the pile of mail stacked on editors' desks contain, the savvy writer will be able to make their query or submission shine. Guess what? If you're a competent writer who gets the facts right and delivers the goods on time, you really don't have much competition. And once again, this book tells how to get to the top of that pile.
As a writer, it never occurred to me to expand into other areas. After reading this book, I've developed a new marketing plan, to include actively seeking speaking engagements and radio appearances.
If you are looking for nuts and bolts answers to questions like: Should I submit e-mail queries, or how do I get more work from editors after my initial contract, you'll find them here.
Mike's guerrilla marketing has changed my approach to marketing my work, and helped me make more money with less effort. After I read his book, I used some of his ideas and quickly sent off two queries one Sunday afternoon. Three days later I had bagged both assignments. His advice helped me win a $300 assignment for a job that took me an hour. Not a bad rate!
If you're serious about being a writer, you need this book!
Author Michael Sedge walks the new writer through the bewildering maze of what he calls "guerilla marketing strategies"- and he makes each concept simple and easy enough for the beginner, while providing valuable out of the box strategies that will make even an experienced writer sit up and take notice of.
For example his rather brilliant strategy to get a book contract with the Discovery Channel was an eye-opener, as were his ideas on querying editors.
Although you might not agree with - or be brave enough to try - all of his ideas and strategies, this book is a must-read if you want to learn some solid and highly effective ways of standing out from the crowd and making more sales from your next book.
It's going on the reading list at the Writer's Business Academy as a "must read" marketing book - and if you're a writer or author who wants to learn how to successfully build and market writing business in at least three different ways... get this book.
Sedge focuses on, very simply, how to sell writing. He dubs his game plan "guerilla marketing," and he creates an orderly universe out of a terrifying and confusing market. He offers a powerful litany of ideas for: researching the marketplace; smoozing with secretaries and others who are in support positions; anticipating markets based on current events, dates, and trends; using personal style to create markets; maximizing profits and minimizing work; how to create publicity packets; and many other useful tips to new writers.
Sedge throughly understands image, and scatters examples of how to seem larger than life in order to better promote oneself:
"Distancing yourself makes everything more profession, more `big league.' If you are requesting information about John Hendricks, founder and CEO of the Discovery Channel, would you expect to receive it directly from Hendricks? Of course not; he is much too busy for that. The company has a public relations office for such things. This is the exact image you want to present for your business."
Marketing Strategies For Writers is a bible for marketing. It is the type of book that should occupy the same space as the best writing books in a writer's collection. Sedge writes with humor, the earnestness of an excellent teacher trying to impart pearls of wisdom, and genuine compassion for the plight of writers everywhere. He gives writers hope with his abundant wisdom and optimism; and he prods and emphasizes with interesting tales of his own success.
Sedge is someone who should be listened to, as he has produced an incredible 2600 articles, several books, and tapes and scripts. His agency handles photography, marketing, writing, editing, and anything else that is required within the publishing field. He is truly the guru of marketing...and writing.