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Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network Series) Paperback – October 1, 2006

4.8 out of 5 stars 4 customer reviews

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  • Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network Series)
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Editorial Reviews

About the Author

Veteran CEO Chip Conley has created more boutique hotels than anyone in the world. Founder of Joie de Vivre Hospitality, which he grew into America s second largest boutique hotel company, he speaks around the world on how to find meaning at the intersection of business and psychology. The author of several books, including "Peak: How Great Companies Get Their Mojo from Maslow", he was named the Most Innovative CEO in the San Francisco Bay Area, which he calls home. For more information, visit EmotionalEquations.com and ChipConley.com.
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Product Details

  • Series: Social Venture Network Series
  • Paperback: 180 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (October 1, 2006)
  • Language: English
  • ISBN-10: 1576753832
  • ISBN-13: 978-1576753835
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,167,975 in Books (See Top 100 in Books)

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Top Customer Reviews

By Samuel Metz on October 30, 2006
Format: Paperback
I enjoyed this book. Here are some impressions.

This is an excellent introduction to marketing. Even I, a total naïf in the ways of business, learned a lot. Marketing, as I understood it from this book, is an ongoing two-way conversation between business owner and customer. The sooner in the business life cycle that the conversation begins, the more likely the exchange will be successful for both parties.

What was especially insightful was to aim at conventional business owners first. Only in the last portion of the book did it appear that Socially Responsible Businesses were a major part of the audience. A take-home message was that a social mission does not require a compromise of business success.

The title reinforced this thrust: Marketing comes before Matters; Profit comes before world.

Any business owner would benefit from these messages. They might even decide to apply their own social agendas, previously suppressed for fear of compromising profits.

Good layout. Lots of charts, graphs, tables, and bullet points to break up the text. Bold for section headings. Italics for key words. Pages of text were broken into bite-sized paragraphs. Very easy on the eyes.

Good writing. Plain declarative sentences made picking out the key points easy. I felt an urge to grab a highlighter. The style came across as single voice. I had no sense that two authors were writing independently.

Highly recommended.
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Format: Paperback
Eric and Chip are practitioners, not consultants, and you get that sense immediately in this handbook for those who are a little squeamish about how marketing has been used by some companies. They bring a values-based approach with enough examples and to-dos to help any reader more accurately and honestly promote their offerings in today's competitve global marketplace. Enjoy!
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Format: Paperback
MARKETING THAT MATTERS: 10 PRACTICES TO PROFIT YOUR BUSINESS AND CHANGE THE WORLD demonstrates just how marketing can advance business values while retaining ethical roots. Any company which would promote both values and trust must have MARKETING THAT MATTERS: its simple contentions tells how to build a socially responsible business and comes not from ideals, but from applied tactics.

Diane C. Donovan

California Bookwatch
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Inspiring, practical, easy to read. Lots of examples
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