- File Size: 355 KB
- Print Length: 48 pages
- Publisher: Not So Noble Books Marketing Strategy Publishers; first marketing secrets edition (December 8, 2013)
- Publication Date: December 8, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00AOSFC0G
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #786,142 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Marketing is Violence: A User Guide (an instant guide to marketing strategy) Kindle Edition
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As I glimpsed at the window displays and fought through crowds past sparkling new products, the main feeling I had was intense anxiety. I felt lost and alone. But I knew what I had to do to relieve my state of terror: I had to spend. I filled my trolley with gifts for family and for myself, and spent money I could hardly afford. The temporary bandage of over-consumption would make me feel better.
I feel like I have lost the capacity for authentic experience and pleasure which should be one of the joys of being a free human being. A lifetime of marketing messages have conditioned me to believe I am less than whole, less than perfect, that there is something wrong with me.
Reading Marianna Cage's Marketing is Violence, I learned what was going on. The constant barrage of marketing & advertising I've been exposed to my whole life has made me feel like I'm not complete unless I try to compete with the idolized lives I see in advertisements. Every advert tells me I am lacking something and I need what they are selling. I can only be saved by buying their products, and I can never make the adverts stop.
As Cage puts it, "Advertising is a type of instrumental aggression that targets our vulnerabilities and makes us act in ways we otherwise would not." This really resonated with my own experience. I'm not an academic but I found her argument absolutely compelling.
If you too find yourself questioning the role that marketing plays in your life, and how it has warped your genuine desires, then I really recommend reading Marketing is Violence. It will open your eyes just like it did mine.
Cage cracks open the glitzy world of marketing to reveal its violent core: full of undiagnosed neuroses, exhibitionist posturing, and mental pollution. The novelty of her approach is that she doesn't hide things behind academic rigor mortis. Cage directs the reader to what marketing does: shock your body, hold your attention, and habituate your desires. Shifting the debate to what marketing does--the creation and management of value throughout the varied processes of a corporation's so called business ecology--Cage shows how such value is tied directly to a dedicated violence of the mind and body. An inspiring work!