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Marketing (MindTap Course List) 20th Edition

4.5 out of 5 stars 63 ratings

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From the Publisher

Editorial Reviews

About the Author

William M. Pride is professor of marketing for Mays Business School at Texas A&M University. He received his Ph.D. from Louisiana State University. Dr. Pride has taught principles of marketing at both the undergraduate and graduate levels for more than 50 years. Dr. Pride�s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.


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Product details

  • Publisher ‏ : ‎ Cengage Learning; 20th edition (January 14, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 720 pages
  • ISBN-10 ‏ : ‎ 0357033795
  • ISBN-13 ‏ : ‎ 978-0357033791
  • Item Weight ‏ : ‎ 3.3 pounds
  • Dimensions ‏ : ‎ 8.25 x 1 x 10.5 inches
  • Customer Reviews:
    4.5 out of 5 stars 63 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
63 global ratings

Top review from the United States

Reviewed in the United States on April 25, 2022
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1.0 out of 5 stars Not recommend
By Jennifer Carbajal on April 25, 2022
The book came wet. I put my hand in the package and it was super slimy. It has no book cover and I believe it is lose not an actual book.
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