Enjoy fast, FREE delivery, exclusive deals and award-winning movies & TV shows with Prime
Try Prime and start saving today with Fast, FREE Delivery

FREE Returns

FREE delivery Monday, August 14

Select delivery location

Only 1 left in stock - order soon

$$58.21 () Includes selected options. Includes initial monthly payment and selected options. Details

Payment

Secure transaction

Ships from

Amazon

Sold by

Buyzonex

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

Details

Payment

Secure transaction

We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Ships from

Amazon

Sold by

Buyzonex

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.

Read full return policy

Add a gift receipt for easy returns

FREE delivery August 9 - 14. Details

Select delivery location

Used: Very Good | Details

Sold by International Book Sales

Access codes and supplements are not guaranteed with used items.

Have one to sell?

Sell on Amazon

Flip to back Flip to front

See this image

Follow the Author

Catherine Caputo

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend Sixth Edition

by Michael Phillips (Author), Salli Rasberry (Author)

3.6 9 ratings

See all formats and editions

Price

New from

Used from

Kindle

"Please retry"

$9.00

—

Paperback

"Please retry"

$58.21

$5.76

Kindle
$0.00 Read with Kindle Unlimited to also enjoy access to over 4 million more titles $9.00 to buy
Paperback
$5.76 - $58.21

25 Used from $5.76 1 New from $58.21

{"desktop_buybox_group_1":[{"displayPrice":"$58.21","priceAmount":58.21,"currencySymbol":"$","integerValue":"58","decimalSeparator":".","fractionalValue":"21","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"4J6RGlCOvdSvE0eToGkotIRRyM%2FFZ0%2BwqWySYPW4woemUmdDwEj6CmrFivkpcYnk0Ks10Db43mFQ01N6iYrEnvJdbda4TtTFAjeDt1RPjTOFqud7%2BPkuHZJXOzPxkyqKT%2BuBr%2BsuFsdsgVH4QOJsyWnLwl721R4%2FhIGYbK%2FGwVSmQtJ9JLStdA%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$5.76","priceAmount":5.76,"currencySymbol":"$","integerValue":"5","decimalSeparator":".","fractionalValue":"76","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"4J6RGlCOvdSvE0eToGkotIRRyM%2FFZ0%2Bwq7M5N27PuzBS7WF0k5H46R8DoTsPgQph3cHq0wKtC4k%2B6z%2BdGv1IiqFdiXNRSW0jwRAmluPR4LedCOGh3FiAOuHoeaJuy0TZ04U5ZRkSoeUfOUXnPjWk39bTJX0TXg3tnlh8rdz8%2F4%2BGENY6eTGwRw%3D%3D","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

ISBN-10

1413306322
ISBN-13

978-1413306323
Edition

Sixth
Publisher

NOLO
Publication date

June 5, 2008
Language

English
Dimensions

6.98 x 0.86 x 9.06 inches
Print length

416 pages
See all details

Editorial Reviews

Review

"This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty..." -- Biz Magazine

"If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople." -- Paul Tulenko, Cleveland Plain Dealer

"Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers..." -- Business Life

"This book rates three and one half stars. You need it!" -- Scripps Howard News Service

"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks." -- Tim O'Reilly, Founder,O'Reilly & Associates

From the Publisher

Inspire your customers to spread the word

Product details

Publisher ‏ : ‎ NOLO; Sixth edition (June 5, 2008)
Language ‏ : ‎ English
Paperback ‏ : ‎ 416 pages
ISBN-10 ‏ : ‎ 1413306322
ISBN-13 ‏ : ‎ 978-1413306323
Item Weight ‏ : ‎ 1.4 pounds
Dimensions ‏ : ‎ 6.98 x 0.86 x 9.06 inches

Best Sellers Rank: #1,634,648 in Books (See Top 100 in Books)
- #508 in Business Marketing
- #2,005 in Advertising (Books)
- #5,299 in Small Business (Books)

Customer Reviews:
3.6 9 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

Important information

To report an issue with this product, click here.

About the author

Follow authors to get new release updates, plus improved recommendations.

Catherine Caputo

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

3.6 out of 5

9 global ratings

5 star
4 star
3 star
2 star 0% (0%)		0%
1 star

How customer reviews and ratings work

Sort reviews by

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Pat

Marketing Without Advertising

Reviewed in the United States on September 14, 2012

Verified Purchase

Some excellent ideas and examples of ways to increase your business without spending money. Got a bit boring about two thirds of the way through as it gave too many examples of ideas that were similar. I do think it was well worth the price and the time it took to read.

6 people found this helpful

Helpful

Maverick

Great book, fast delivery, good price.

Reviewed in the United States on March 15, 2016

Verified Purchase

Great book, and priced right. I setup corporations as serve as a senior business consultant for attorneys and individuals alike, and each year but the NOLO and Entrepreneur publications to stay updated and for additional insider information. I find them easy to understand, and their information reliable. Laws, and procedures change, so it's important to update these books regularly.

One person found this helpful

Helpful

Richard Zaruba

Don't buy kindle edition.

Reviewed in the United States on May 2, 2015

Verified Purchase

Have previous edition and it had a lot of simple practical ideas. Bought the next edition as kindle format and regretted it right away. Really poor conversion to Kindle format really hard to use. Will be purchasing hard copy.

5 people found this helpful

Helpful

cjensen87

Stupid book

Reviewed in the United States on April 27, 2014

Verified Purchase

Stupid book, with terrible principals. In my opinion this was a big waste of my money. As a professional marketer, I don't recommend this book.

One person found this helpful

Helpful

J.Ilog

Thorough and utilitarian

Reviewed in the United States on November 27, 2013

The assessments by Midwest Book Review (August 10, 2008) and Pat (September 13, 2012) are both correct, particularly with Midwest stating how extensive this book is for practical use by a small business owner and Pat stating that there are numerous examples used in this book.Throughout the book and an appendix, checklists and worksheets are provided for the reader.

I'd like to give it 4.5 stars, as it is definitely worth spending some time reviewing.

Here are a few quotes worth noting:

On designing and implementing your marketing plan: "A marketing plan for your business should include 3 basic elements. The first is the statement describing your business...(The second is) the who of your action plan...a list of the people you already know who are in good position to recommend your business to their friends and acquaintances. Of course, this list includes a list of your customers...(The third is) the what of your action plan...the list of marketing actions and events that will stimulate the people on your list to actually make recommendations."

On customer purchasing: "Customers want to know how to use your goods and services efficiently. The more honest, easy to understand information and handholding you provide, the more likely they are to purchase.

On return policies when a customer is disapponinted: "Although recourse is a potentially difficult and unpleasant topic, it is at the heart of long term business health because it protects the supportive customers who make personal recommendations. Relatively small efforts, well thought out from the customer's point of view, cost very little and do much in protecting our total investment in public trust. In fact, when you promptly and attentively make sure the customer is treated right, you can gain their loyalty."

On using the web: "Make your home page simple so that it downloads quickly; 60% of web surfers bail from a site in 6 seconds...In designing your home page keep in mind that a prospect delivered there may be looking for something that is another one of the pages on your site. The home page should therefore explain, indicate, or illustrate what other material is available on your site. In effect, your home page is a table of contents for the rest of your website...For marketing purposes, company blogs can be extremely effective in providing expertise and up to date information to an interactive base of customers...In engineering and product development, a company blog can be particularly useful because customer-users of a new product can use the company's blog to describe their product usage experience to the company developers...Expert blogs play an important role in attracting new customers and maintaining involvement with interested customers. Bloggers cross reference each other, providing a powerful and credible voice in the market for your business...A blog is high on the list of public forums for experts."

3 people found this helpful

Helpful

William

This Is An Interesting And Useful Book About Marketing.

Reviewed in the United States on January 6, 2021

This is an interesting useful book about marketing. Some of the interesting facts that this book mentions in it include the following information: Traditional advertising is not always appropriate for every business because sometimes it is not very cost effective. Some customers lured by traditional ads tend to be disloyal. Traditional advertising sometimes does not provide a solid customer base for future business. Dependence on traditional advertising sometimes makes a business more vulnerable to changes in the tastes of people. Personal recommendations are often the best and the most cost-effective advertising there is.

Helpful

Top reviews from other countries

Steve

Great little book

Reviewed in the United Kingdom on December 30, 2014

Verified Purchase

This book is full of ideas, however there is one problem. It's get repetitive after a while and can get a little boring. I recommend reading this over a long period of time and not over a week like I did.

See more reviews

Amazon Music Stream millions of songs	Amazon Advertising Find, attract, and engage customers	6pm Score deals on fashion brands	AbeBooks Books, art & collectibles	ACX Audiobook Publishing Made Easy	Sell on Amazon Start a Selling Account

Amazon Business Everything For Your Business	Amazon Fresh Groceries & More Right To Your Door	AmazonGlobal Ship Orders Internationally	Home Services Experienced Pros Happiness Guarantee	Amazon Ignite Sell your original Digital Educational Resources	Amazon Web Services Scalable Cloud Computing Services

Audible Listen to Books & Original Audio Performances	Book Depository Books With Free Delivery Worldwide	Box Office Mojo Find Movie Box Office Data	ComiXology Thousands of Digital Comics	DPReview Digital Photography	Fabric Sewing, Quilting & Knitting

Goodreads Book reviews & recommendations	IMDb Movies, TV & Celebrities	IMDbPro Get Info Entertainment Professionals Need	Kindle Direct Publishing Indie Digital & Print Publishing Made Easy	Amazon Photos Unlimited Photo Storage Free With Prime	Prime Video Direct Video Distribution Made Easy

Shopbop Designer Fashion Brands	Amazon Warehouse Great Deals on Quality Used Products	Whole Foods Market America’s Healthiest Grocery Store	Woot! Deals and Shenanigans	Zappos Shoes & Clothing	Ring Smart Home Security Systems

eero WiFi Stream 4K Video in Every Room	Blink Smart Security for Every Home	Neighbors App Real-Time Crime & Safety Alerts	Amazon Subscription Boxes Top subscription boxes – right to your door	PillPack Pharmacy Simplified	Amazon Renewed Like-new products you can trust

Amazon Prime includes:

Buy new: $58.21$58.21 FREE delivery: Monday, Aug 14 Payment Secure transaction Ships from Amazon Sold by Buyzonex Returns Eligible for Return, Refund or Replacement within 30 days of receipt

Buy used: $5.76

Follow the Author

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend Sixth Edition

Purchase options and add-ons

Editorial Reviews

Review

From the Publisher

About the Author

Product details

Videos

Important information

About the author

Catherine Caputo

Customer reviews

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Buy new:

$58.21

FREE delivery: Monday, Aug 14

Payment

Secure transaction

Ships from

Amazon

Sold by

Buyzonex

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

Buy used:

$5.76