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Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend Paperback – June 5, 2008

3.3 out of 5 stars 6 customer reviews

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Editorial Reviews

Review

There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is. (Milton Moskowitz 2009-01-01)

"What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks." (Tim O'Reilly, Founder, O'Reilly & Associates 2008-02-15)

"Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers..." (Business Life 2008-01-15)

"Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs." (Reference & Research Book News 2008-03-15)

A practical planning guide. (ASBA (American Small Business Association) Today 2009-01-01)

This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty... (Biz Magazine 2009-01-01)

Straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers... (Business Life 2009-01-01)

Shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. (Joseph R. Mancuso Center for Entrepreneurial Management 2009-01-01)

If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. (Paul Tulenko Cleveland Plain Dealer 2009-01-01)

This is a recognized classic... I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book. (New Age Retailer 2009-01-01)

What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. (Tim O'Reilly O'Reilly & Associates 2009-01-01)

Updated to reflect technology-boosted marketing trends, such as international Internet marketing and weblogs. (Reference & Research Book News 2009-01-01)

This book rates three and one half stars. You need it! (Scripps Howard News Service 2009-01-01)

The ideas are useful and well presented, of value to any business. (Bernard Kamoroff The Essential Whole Earth Catalog 2009-01-01)

From the Publisher

Inspire your customers to spread the word
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Product Details

  • Paperback: 398 pages
  • Publisher: NOLO; 6 edition (June 5, 2008)
  • Language: English
  • ISBN-10: 1413306322
  • ISBN-13: 978-1413306323
  • Product Dimensions: 7 x 1.2 x 9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,027,406 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
Some excellent ideas and examples of ways to increase your business without spending money. Got a bit boring about two thirds of the way through as it gave too many examples of ideas that were similar. I do think it was well worth the price and the time it took to read.
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Format: Paperback
Paid advertising can often be the most expensive and least effective method of marketing goods and services to the public. Now in a significantly updated and expanded sixth edition, "Marketing Without Advertising: Easy Ways To Build A Business Your Customers Will Love & Recommend" by the team of Michael Phillips and Salli Rasberry (both of whom are recognized pioneers in 'values-based' business models) is a thoroughly 'user friendly' and practical instruction manual for high-impact, low-cost marketing strategies that offer a wealth of tips and techniques for developing repeat customers, creating word-of-mouth publicity, transforming dissatisfied customers into a loyal clientele, planning and executing low-cost marketing events, utilizing the Internet and the World Wide Web, attracting media attention, and a whole lot more. Focusing on such essential issues as the physical appearance of the business, pricing, customer education, and marketing plan design, "Marketing Without Advertising" can be considered to be a complete, comprehensive, and invaluable instructional that will enable even the most novice entrepreneur and business manager to succeed in today's volatile marketplace and competitive economic environment no matter what the product or service they are seeking to promote.
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Format: Paperback Verified Purchase
Great book, and priced right. I setup corporations as serve as a senior business consultant for attorneys and individuals alike, and each year but the NOLO and Entrepreneur publications to stay updated and for additional insider information. I find them easy to understand, and their information reliable. Laws, and procedures change, so it's important to update these books regularly.
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