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Marketing Works: Unlocking Big Company Strategies for Small Business Paperback – May 30, 2006
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The authors not only explain in plain language the marketing strategies and techniques used by the most successful global giants, but provide realistic and easy to follow implementation and action guides.
What I have learned is that marketing isn't just advertising or selling, its what I want my business to be all about and how to make sure it thrives, irrespective of economic conditions or business outlook. Marketing is whatever I do to ensure my business is profitable in all economic environments!
Congratulations and thanks Chris and Daniele. These gurus have not only blown the whistle on what has made great global giants what they are, but have let us in on the secret!!