- Paperback: 231 pages
- Publisher: McFarland (February 28, 2012)
- Language: English
- ISBN-10: 0786465433
- ISBN-13: 978-0786465439
- Product Dimensions: 6.8 x 0.5 x 9.8 inches
- Shipping Weight: 13.6 ounces
- Average Customer Review: 6 customer reviews
- Amazon Best Sellers Rank: #2,516,671 in Books (See Top 100 in Books)
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Marketing Your Library: Tips and Tools That Work
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“It’s time for librarians to get out and get noticed,” says Karen Wanamaker, in “Flaunt It If You’ve Got It!” one of the articles featured in this inspiring volume. Helping us get out and get noticed, Marketing Your Library contains articles on a variety of topics, from personal selling to outreach and programming strategies to brand management to connecting with the media. Marketing Your Library is divided up into seven parts, with each categorized by a specific theme: “Fundamentals,” “Strategy,” “Finding Resources,” “Getting Recognized,” “Media Matters,” “Using Community Partnerships,” and “Event Planning and Implementation.” Each part contains several articles with variations on the main theme. Many articles are framed within a specific library’s experiences; other articles illustrate strategies and concepts or sample a cross section of libraries. A list of contributors and a detailed index round out the volume. Inspiring and practical, this is recommended for librarians in all types of libraries. --Blaise Dierks
"Marketing Methods for Libraries provides the tools required to make your library's message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print!" --Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana
"This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don't cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive." --Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York
"Marketing Methods for Libraries is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all." --Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois
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Combined, the chapters are balanced between public, school and academic libraries, but aside from one chapter on the Goddard Space Flight Center Library, there is scant direction that addresses the needs of small, special libraries and their unique user populations. A chapter or two on non-profit resource centers would have really taken the book to the next level. Still, I feel that any librarians of any stripe can find some useful material here, no matter what type of library they work for.
There are some overarching themes throughout the book. Nearly every chapter begins by acknowledging the hard times libraries are facing in the economic downturn that have led to budget cuts, reduced staff, and fewer programs (although I'd argue that libraries always face these challenges, even when the economy is doing great). Another theme is the importance for libraries to connect to their communities and understand their values and needs. Many chapters express the need and tips for identifying the library's core users. And finally, many chapters highlight the use of social media as an integral (and cheap) component in marketing.
There are a few chapters that I feel stand out among the rest. First is the chapter by Deborah and David Andersen. The authors, having completed a sabbatical in Montreal, Glasgow and Puebla (Mexico), bring a very interesting international perspective to library marketing. In their chapter they provide a side-by-side comparison of cultural differences that make library marketing in each of these communities unique. Some of their findings are quite surprising.
Chapter 11, written by Anna Ercoli Schnitzer, and chapter 12, written by Elisabeth Newbold and June Engel, describes library partnerships with local non-profit and charitable organizations. While several chapters give cursory ink to the importance of doing this, these chapters provide in-depth methodology for creating community partnerships and highlight the advantages to the library and the partner organization, as well as the impact on the community.
Finally, the chapter that was most relevant to me (being an academic librarian who teaches information literacy to college students) was chapter 23, written by Mark Aaron Polger and Karen Okamoto. They provide tips and tricks for marketing library instruction events, and then using those events as a springboard to market other library services.
Overall, the book is logically structured and professionally written. It includes an exhaustive index and most chapters include a bibliography for those interested in further study. While a lot of the content is repeated across individual chapters, each chapter is appropriate for its own purpose, supplying unique information not found in other chapters. Kudos to the editors on a fine job of selecting these works.
Even libraries with less fortuitous locations will find something that works for them in this volume. The book provides great tips for integrating marketing into everyday activities, like circulation transactions.