- Paperback: 308 pages
- Publisher: Contemporary Books; First Edition edition (September 1, 1996)
- Language: English
- ISBN-10: 0809231573
- ISBN-13: 978-0809231577
- Product Dimensions: 7 x 1 x 10.2 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #5,702,128 in Books (See Top 100 in Books)
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Marketing Your Services : For People Who Hate to Sell Paperback – September 1, 1996
There is a newer edition of this item:
Small business marketing is often represented as a sales technique to get people to buy: this service-oriented approach advocates paying attention to serving customers rather than selling services. Use this as a beginner's guide to marketing processes and applications: it covers everything from free publicity to business networking opportunities. -- Midwest Book Review
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The book is good, but not so good, unless you haven't heard of marketing before.
Anyone with a little imagination could come up with the ideas showed in the book.
I guess it is aimed at people with personnal business and offering only services like lawyers. It is very usefull for independent consultants. I am a consultant, but work for a company, so it didn't help too much. If you work for a company, then don't waste your time and money.
Most marketing books focus on "product" marketing - a lot of their methods do not apply to service marketing. This book is fun to read and applies marketing methods specifically to service businesses and provides real-world actions you can take today to promote your business with little or no money! I've already implemented some of the methods. I love this book!
There are some good tips in the book. There are many obvious, well-worn, and clichéd tips in the book. Despite the fact that this is the "Expanded and Updated" edition, the internet and email marketing material is very sadly out of date. Please don't follow his recommendations for bumping up your website keyword usage -- these might have been clever and innovative four years now, but now they are considered black hat practices and will result in your site being penalized by Google.
Basically, the gist of the book is this: If you hate traditional Herb Tarlek-style selling, find a way to sell that you are comfortable with, and then use it. Instead of "networking," build relationships with people and they will learn to trust your expertise. Eventually they will either call on you or refer you to someone else who needs your services. All fairly obvious stuff, but there might be a tidbit or two in here that is new to a particular reader.
I checked the book out of the library before committing to buying it, and I'm glad I did. Saved me $14.21 plus shipping.
Yes, I sound crabby. I'm angry that I was suckered by another badly-written misrepresented book.
Avoid it. There are better titles with superior information reviewed by people other than the author's friends.