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Markets of One: Creating Customer-Unique Value through Mass Customization Hardcover – February 1, 2000

4.5 out of 5 stars 9 ratings

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About the Author

James Gilmore and Joe Pine are co-founders of Strategic Horizons LLP of Aurora, Ohio, and authors of The Experience Economy: Work Is Theatre & Every Business a Stage (HBS Press, 1999).

Product details

  • Item Weight : 1.17 pounds
  • Hardcover : 240 pages
  • ISBN-10 : 1578512387
  • ISBN-13 : 978-1578512386
  • Product Dimensions : 6.42 x 0.89 x 9.44 inches
  • Publisher : Harvard Business Review Press (February 1, 2000)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 9 ratings
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