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Married to the Business: Honey I love you but our business sucks Paperback – September 16, 2012
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Heather Dawson - Business Essentials
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Top Customer Reviews
Good usable advice in an easy to use format that should be suitable for business owners of all 'levels'.
Most of us want solid material that is credible, not just a concoction of esoteric stories that entertain, but do little to empower us towards a better business.
`Married to the Business', recently published by Dr Greg Chapman, well-known business advisor and marketing strategist, shows its credibility in a key statement Greg makes in the Postscript: "The situations within this story are based on real events ... an amalgam of many husband and wife clients from a wide range of business sectors with whom I have worked."
This series of anecdotal episodes tells stories of how a struggling but well-intentioned couple started out optimistically in business; had some success but failed to evolve into a seriously profitable entity; began to flounder and were at risk of closing down; and how with the application of some `business-savvy' experience and wisdom, were able to steer their business back to success.
It's entirely believable. Many of us will know of people with a similar story to tell, but regrettably, too many of these people fail to find an objective analyst and advisor such as Greg.Read more ›