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Martha Stewart

The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business Paperback – October 3, 2006

by Martha Stewart (Author)

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One of the world's greatest entrepreneurs, Martha Stewart turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. What is her secret for success?

In The Martha Rules—a New York Times bestseller in its hardcover edition and now issued in paperback—this business leader shares her creative principles and practical strategies to help readers turn their own dreams into successful ventures. From discovering what you love to do, to defining the Big Idea that will inspire you as well as your customers, to understanding the difference between a worthwhile risk and a foolish chance, Martha's rules will appeal to entrepreneurs, executives, and enterprising employees who want to apply Martha's energizing approach in a corporate setting—and to anyone who has a great business idea just waiting to be developed.

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Editorial Reviews

Review

“This book takes you inside the creative world and genius mind of Martha Stewart, to uncover your own path to business success.” —Professor Jeffrey Sonnenfeld, senior associate dean of executive programs, Yale School of Management

“Martha's candid look at how to succeed in business is for everyone. Whether you are just starting out or working for a large company, The Martha Rules is an indispensable handbook for business leaders of all levels on how to elevate creativity and maintain a competitive edge.” —Quincy Jones, producer and multimedia entrepreneur

About the Author

MARTHA STEWART, creator and founder of Martha Stewart Living Omnimedia, has been awarded numerous honors and distinctions from the worlds of business, education, television, media, culinary arts, and retail. In April 2005, TIME magazine named her one of the 100 most influential men and women of the year in the "Builders and Titans" category. America's most trusted guide to stylish living, Martha Stewart is also a best-selling author. She lives in Bedford, New York.

Product details

Item Weight : 9.6 ounces
Paperback : 224 pages
ISBN-10 : 1594865329
ISBN-13 : 978-1594865329
Dimensions : 5.5 x 0.58 x 8.44 inches
Publisher : Rodale Books; 59701st edition (October 3, 2006)
Language: : English

Best Sellers Rank: #248,850 in Books (See Top 100 in Books)
- #323 in New Business Enterprises (Books)
- #1,731 in Entrepreneurship (Books)
- #3,331 in Personal Finance (Books)

Customer Reviews:
125 ratings

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Shelly Mateer, former CIA officer. Author of Single in the CIA, Mission: Stand Down, the Mingling in the CIA series, Mommy Thinks She's a Monster and The Lemon Seed. Creator of the BurpMitt® product line. Developer of the Cooking in the CIA app and Mommy's Gone Mad! music album.

Wise words from a woman who knows....

Reviewed in the United States on December 6, 2017

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This is a great book for anyone starting, building or managing a business. Martha Stewart gives some important advice, peppered with anecdotes gleaned from her experience as a very successful businesswoman.
I absolutely love the way she is positive about everything, even her past incarceration. She finds an optimistic way to look at even negative events - learning from each experience and rising from the worst events as an even stronger entity.
Whether you are an experienced entrepreneur or just starting out on your journey, you need to read this book and soak in all of the wisdom it contains.

2 people found this helpful

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StaceyK

Excellent Advice from an Expert

Reviewed in the United States on January 29, 2013

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The book is a useful read for anyone considering starting a business or who already has a business but could use some good, solid advice on how to be successful in all aspects of their growing business. Her tips are current and presented in a clear, concise & logical - albeit dry - manner. She toots her own horn a bit - but let's face it, she's earned it! It isn't that she comes across arrogant, maybe more of an unapologetic confidence; which, again, she has more than earned. Her confidence and unwavering belief in herself has made her the billionaire head of a media empire. It is refreshing to hear her discuss her failures & difficulties along the way to building her MSLO brand. This is a woman who started with a seed of an idea & confidently & methodically moved forward, undaunted by the hard work required & the road blocks encountered. Unlike many business books out there she doesn't tout a get rich quick while working from the Caribbean model. She presents a research, learn, work hard, invest in yourself & your business platform. She isn't about get rich quick, but rolling up your sleeves & building a successful business.

3 people found this helpful

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Frank Joel

It is what it is

Reviewed in the United States on December 26, 2010

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This is in no way an academic business book, but that's not what it purports to be. The chapter titles are her 10 Rules and they're all pretty much common sense. Her personal examples illustrate how these Rules are used to make decisions -- especially in a start up business. The big take away is when you see how she applied these common-sense rules and how they're manifested in her corporation.

Martha Stewart has been successful. She's overcome adversity, dealt with it, and used it to her advantage. Martha Stewart Living Omnimedia was able to continue in her absence because she built the businesses in a manner consistent with her 10 Rules.

Sometimes I think her personal examples come across as boasting, but as Sparky Anderson (I believe) said,"It ain't bragging if you can do it." And obviously, the book is read because Martha Stewart wrote it, and she's done it.

I realized the value of paying attention to her philosophy when she wrote early in the book: "I did not start an omnimedia company in my kitchen at Turkey Hill; I started a catering company." And then near the end she summarizes how the elements were combined "To build a brand" and not just to own a business." Keep this theme in mind when you read this book.

11 people found this helpful

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Kathleen Frey

So Glad I Ordered This

Reviewed in the United States on February 4, 2020

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So inspiring!!!! Great writing style - why recreate the wheel - learn from others such as amazing Martha. Thanks Martha for being one of my mentors I’ve never met “in-person” !!

One person found this helpful

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Bill

Martha is a teacher at heart.

Reviewed in the United States on August 21, 2016

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Martha shares her simple common sense approach to success. Simple maybe, but it's how you apply these "rules" that count. As usual she boils it down to its simplest form. Makes you wonder why didn't I think of that? Isn't that what all good teachers do so well?

2 people found this helpful

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citizen fact checker

Great ideas/rules for the budding or experienced entrepreneuer

Reviewed in the United States on November 19, 2009

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There is much wonderful detail in this book for those who are interested in developing a business as well as those who are already in business. Ms. Stewart includes numerous examples from her own experiences as well as "case histories" of other successful businesses. Creating and running a business is not always a smooth endeavor; thus, Martha also discusses how certain business owners often have successfully risen to challenge after challenge.

The ten Martha rules are explained at length, each with its own chapter, and I would defy anyone to say they've read the book and haven't come away with a number of excellent ideas. This is a "must read" and I highly recommend it.

2 people found this helpful

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David Dellman

an essential book

Reviewed in the United States on February 17, 2014

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this book should be required reading for anyone who wants to start and run a successful business of any kind. I have a marked up and highlighted copy in my library that I refer to often for inspiration. I also buy copies as gifts for friends who have an entrepreneurial spirit. if you want to operate a successful business please don't miss this gem. thank you Martha Stewart

2 people found this helpful

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CocoBea

Audiobook is especially good

Reviewed in the United States on December 18, 2018

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Usually hate it when the author reads her own book but this time it worked beautifully. I have never been a Martha fan but am now hooked. Magnificent book for anyone considering starting a business. Completely inspiring.

One person found this helpful

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Top reviews from other countries

Lionelle kingsley-Bio

Five Stars

Reviewed in the United Kingdom on December 20, 2015

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love the product and it was delivered on time as well

Carolyn Dymond

Two Stars

Reviewed in the United Kingdom on December 20, 2014

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Boring is the right word for this

tanvvii

Best book for start up business

Reviewed in India on July 27, 2014

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Hi All,

This is is the best buy i could get from Amazon.in and my special thanks to them. The book is a must for those who want to grow up or start up or like need a kick start in any of the self business they are doing. The name Martha is a very well popular name related to all the crafts, cookings, ecorations and that reading this book you will get a inspiration too.
Its worth reading and buying. !!!!!
There are only few books only available with Amazon.in, is that what makes it different from other online sites which you have running in india.

Regards
Tanvi

Chen Li

Reviewed in Canada on April 5, 2019

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haridas

Five Stars

Reviewed in India on November 6, 2016

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good

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The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business Paperback – October 3, 2006

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