Top critical review
Eco-leather? Really?--not quite what I expected
on August 31, 2012
Pros and Cons
-the pink is a pretty shade and adds color to my Kindle, matching the Molly Rausch cover for my Kindle Fire (I like it much better!)
-nice interior slot to put your hand through while holding the cover folded back for a more secure grip
-soft suede-like interior
-I think using Eco in the title is a con alright...
-"eco-leather" feels like vinyl or other cheap synthetic material
-elastic strap that can be used to hold the cover shut is sewn into the top stitching and very tight. The tightness may be to allow for stretching but too much pulling will not just pull the elastic free, it will ruin the stitching on the outside of the cover.
-has a chemical smell to it (although it does mostly dissipate--I can't smell it in normal use but the smell is there if I bring it close to my face)
I bought the pink version of this product a couple of weeks ago. My Kindle fits in it properly and it does what it is supposed to do--covers my Kindle, so I'm giving it 3 stars for that. But....
Is anyone else getting sick of having Eco this and green that thrown into practically every marketing pitch that comes our way? Marware touts their Eco-vue Kindle cover like it's some kind of environmentally friendly product simply because they use a special leather tanning process. I'm all for being environmentally conscious, but I'm crying foul here.
This product has the look, feel, and smell of a synthetic material, so what good is the eco-friendly process if all it achieves is making the leather look, feel and smell like cheap plastic? (Some argue that using leather at all is not eco-friendly--I'm not taking sides on that one ;)) One reviewer was remarking on the microfiber interior being very suede-like, and it is--much more so than the outer cover looks or feels like real leather, even though it is. Also, it is strange that Marware uses an eco-tanning process but also uses glue and synthetic materials (that smell heavily of chemicals--not usually a sign of eco-friendly products) for the inside of the product. They call their product "responsible" and perhaps it is, but the consumer's impression is that (s)he bought a leather product that looks and smells like a cheap pollutant-derived imitation. Oh, and the piece of elastic sewn into the top stitching to hold the flap closed is "innovative"? I have had $5 journals with that feature for years, and office portfolios and coupon holders have had them for decades...
Consumers need to wipe away the marketing hype and judge the product on its real attributes. Environmental impact may, and perhaps even should, play a role in that decision but we need the real facts and not a bunch of hype to attract their idea of the "green" customer.
UPDATE 02/04/2013: Now after about 6 months of use, the black elastic has left ugly black stains where it rubs on the cover when it is employed to hold the cover shut. It is extremely unattractive, and does not seem to want to be removed. The suede like lining plus another layer of some kind of fabric lining have peeled back to the stitching on the inside right corner, exposing what appears to be a hard layer of plastic beneath it. It still protects the Kindle, but is mildly unattractive. Otherwise the cover seems to be holding up ok.