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Mash-up!: How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier Paperback – October 15, 2012
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Executives, entrepreneurs and Generation Flux - defined by Fast Company as those with "a mind-set that embraces instability, that tolerates - and even enjoys - recalibrating careers, business models and assumptions."
"Sanders and Sloly use edgy language and… drop some big names (q&a's with Dave Stewart, formerly of the Eurythmics, and Kevin Roberts, CEO of Saatchi & Saatchi) to introduce their big idea-'mashing' or 'going plural' with your talents is essential in this fast-moving world. The authors try to help readers identify the skills that give them the edge, understand what 'drives' them, and how to craft their story and promote marketable skills. …[T]he message that employers today are seeking not specialists but workers with a range of talents and skills could help job seekers prepare and present themselves optimally." --Publishers Weekly
"[A] fine, essential guidebook to living life on several levels and tells how to mash-up skills an interests by picking business ideas that support each other. …It's a fine pick for any business holding." --California Bookwatch
A practical, yet fun to read guide to maximizing one's competitive edge
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Top customer reviews
This is the most practical book I've ever read about how to build a career based on diverse interests and connections. My biggest take-away from the book is the added value that can come from overlapping lessons learned from client projects in completely different industries. I've realized that an important part of my own "mashalytics" is that I need to collaborate with people who value the overlap, rather than feeling threatened by it.
The book has helped me come up with a stronger unifier: connecting global citizens. That's what I do, as a teacher, as a writer, as a student, and as a webmaster (among other things.)
I also liked how this book emphasized how a masher can develop unusually valuable projects for established companies. I feel like this angle is often missing from books about unconventional careers, which seem to emphasize becoming an entrepreneur rather than consulting.
I wish the book had written more about two factors:
- taking care of your health and sanity while involved in many different projects
- how to build a mash-up career across international borders
... but perhaps I'll cover these angles in my own writing!
This book is good. A must-read.
The main take-away I found in this book is that having multiple interests doesn't make you less desirable or "not able to focus or become an expert on one topic" but gives you an edge over other people in the changing world today. The key is to figure out how to find the common thread and use that to market yourself, which is what this book will help you do!
I also really like how the chapters are short snippets of useful information and the case studies so you can see how other people are successfully putting their multiple skills to work!
Ian is a no bullshit guy. His books are short, sweet and to the point. They provide an intense load of inspiration, motivation and actionable items to go and do.
I like "Mash Up" for a few reasons:
1. No matter what industry you represent, the last 4 or 5 years have changed the way business is done, jobs are found and kept, and careers are grown. In his new book, Ian clarifies why being versatile, applying your multi-talents and passions to build a "mashed up" life is a good and future-friendly approach.
2. Every chapter ends with a Q&A with an individual who leads a "mashed up" life and is happy, successful and in control of his/her future. (love having their twitter handles, so I can follow their feeds online).
3. Almost every chapter includes actionable steps to help the reader with implantation of the concept at hand:
Chapter 5 - what's driving you and how to identify your passion
Chapter 9 - crafting your mashed up story and communicating your differentiating aspect
Chapter 16 - covers analytics and ways to review your "mash up" progress
Though Ian and his co-author, David are walking examples of "mashed up" life and its success, they don't push this idea on anyone. Their writing style is casual and rather non-pushy, so if you happen to believe that your corporate ladder-climbing career is the best path for you, the book will simply expose you to a different side of the issue, not try to convince you theirs is a better or worse way.
If you could see my Kindle copy of "Mash Up", you'd think that it's a coloring book. It has different color highlights on every other page. That's how on the money these guys are with their "mash up' theory. Now, go! Buy it, read it, apply it!