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Mass Affluence: Seven New Rules of Marketing to Today's Consumer Hardcover – September 1, 2004
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"It's hard to imagine a business where these insights wouldn't be relevant." -- The Washington Post, 10 October, 2004
"When it comes to targeting affluent consumers (i.e. upper-middle class and above), this books is Mass Marketing 101." -- Journal Gazette, 21 September, 2004
In this extremely well-researched and witty volume, Nunes and Johnson rewrite the rules for marketing to today's consumer. -- CHOICE, March, 2005
From the Inside Flap
"A must read for today's brandbuilders. Great insight into how brands must be positioned and marketed for profitable growth in the next five years."
Will Kussell, Chief Operating Officer, Allied Domecq QSR
"Full of fresh and practical ideas, Mass Affluence integrates true understanding of today's consumer with new strategies for mass marketing. "
Nan Meehan, General Manager, Parker, Waterman, Sensa and Rotring, and Vice President, Sandford Corporation
- Item Weight : 1.26 pounds
- Hardcover : 269 pages
- ISBN-10 : 1591391962
- ISBN-13 : 978-1591391968
- Publisher : Harvard Business Review Press (September 1, 2004)
- Product Dimensions : 6.46 x 1.03 x 9.48 inches
- Language: : English
- Best Sellers Rank: #4,962,533 in Books (See Top 100 in Books)
- Customer Reviews: