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Mass Affluence: Seven New Rules of Marketing to Today's Consumer Hardcover – September 1, 2004

4.3 out of 5 stars 9 customer reviews

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Product details

  • Hardcover: 269 pages
  • Publisher: Harvard Business Review Press (September 1, 2004)
  • Language: English
  • ISBN-10: 1591391962
  • ISBN-13: 978-1591391968
  • Product Dimensions: 6.5 x 1.2 x 9.5 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars 9 customer reviews
  • Amazon Best Sellers Rank: #3,088,521 in Books (See Top 100 in Books)
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9 customer reviews

4.3 out of 5 stars

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June 30, 2006
Format: HardcoverVerified Purchase
2 people found this helpful
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February 14, 2015
Format: HardcoverVerified Purchase
December 4, 2013
Format: Hardcover
September 21, 2004
Format: Hardcover
21 people found this helpful
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May 7, 2009
Format: Hardcover
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