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B. Joseph Pine

Mass Customization: The New Frontier in Business Competition Paperback – April 1, 1999

by B. Joseph Pine II (Author, Preface), Stan Davis (Foreword)

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A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.

Print length

368 pages
Language

English
Publisher

Harvard Business School Pr
Publication date

April 1, 1999
Dimensions

6.25 x 1 x 9.5 inches
ISBN-10

0875849466
ISBN-13

978-0875849461
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B. Joseph Pine II
112
Hardcover
60 offers from $10.39
James H. Gilmore
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B. Joseph Pine II
112
Hardcover
60 offers from $10.39

Editorial Reviews

Review

"Brings to the fore the discussion on how companies will meet the future needs of their customers and, ultimately, survive in intensely competitive markets." -- Information Week

From the Publisher

Winner of the 1995 Shingo Prize for Excellence in Manufacturing Research. Named a best business book of the year by the Financial Times, Named a best business book of the year by Library Journal

Product details

Publisher ‏ : ‎ Harvard Business School Pr; Reprint edition (April 1, 1999)
Language ‏ : ‎ English
Paperback ‏ : ‎ 368 pages
ISBN-10 ‏ : ‎ 0875849466
ISBN-13 ‏ : ‎ 978-0875849461
Item Weight ‏ : ‎ 1.1 pounds
Dimensions ‏ : ‎ 6.25 x 1 x 9.5 inches

Best Sellers Rank: #3,214,935 in Books (See Top 100 in Books)
- #3,118 in Strategy & Competition
- #3,196 in Production & Operations
- #5,020 in Company Business Profiles (Books)

Customer Reviews:
10 ratings

Customer reviews

5 star		61%
4 star		32%
3 star		7%
2 star 0% (0%)		0%
1 star 0% (0%)		0%

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Simit Patel

Fantastic for Internet Entrepreneurs

Reviewed in the United States on August 13, 2005

Verified Purchase

Fantastic! The fact that this book was written in 1993 is particularly astounding, as its ideas are still cutting edge today. Internet entrepreneurs need to read, re-read, and workshop this book, as it is particularly useful from both a practical and conceptual standpoint in helping companies realize how their business models need to change once they begin to participate in markets where supply is infinite -- an issue that strikes at the core of e-commerce.

3 people found this helpful

Helpful

Janet Yau, Oi Che (CityU)

Essential Concept Related to Production

Reviewed in the United States on February 8, 2004

This book contains a winning formula for production industry to success under the dynamic economic environment and rapid changing consumer taste.
Joseph is prescient to identify an important trend on production since 1993. Although this book was written a decade ago, ¡§Mass Customization¡¨ still occupies a crucial position on maintaining an effective and efficient production line.
In this book, Joseph first introduced the main trend on production before 1970s, which was ¡§Mass Production¡¨. Then, he mentioned the change on production from ¡§Mass Production¡¨ to ¡§Mass Customization¡¨. He used a comprehensive comparison to locate the distinctive advantages of applying ¡§Mass Customization¡¨.
After persuading audience how imperative the change was. Joseph suggested three directions for companies to plan for their change: ¡§Move Incrementally¡¨, ¡§Transform the Business¡¨ and ¡§Create New Business¡¨. He also suggested five fundamental methods for companies to implement their change.
As the product life cycle becomes shorter and shorter, especially for technology related products, companies can¡¦t use only the ¡§Push¡¨ strategy to produce their product. However, they also can¡¦t produce their products only when receiving an order. It is because there is no enough time for them to do. As a result, ¡§Mass customization¡¨ helps companies to produce a critical mass for basic elements and then assemble the final product base on customer¡¦s requirement.
Moreover, Joseph used many tables and graphs to explain his idea, which help readers to understand the concept easily. Also, he provided many subtitles that help readers to concentrate on the main idea in the following paragraph.
Furthermore, it is interesting that Joseph also customized his book too. He grouped the chapters, which based on specific objective. By this action, he reinforced the main idea of ¡§Mass Customization¡¨ and facilitated readers to read this book.
In short, this book has a clear direction and systematic layout, which guide readers to understand the full picture of changing production trend.

4 people found this helpful

Helpful

Janet Lau

useful but a bit oudated

Reviewed in the United States on November 6, 2001

After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates!
In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.
The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.
However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.

4 people found this helpful

Helpful

N Friedman

Super Book!

Reviewed in the United States on July 13, 2014

Super Book!

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Lars Andersen

quite nice to read - however

Reviewed in the United Kingdom on March 16, 2018

Verified Purchase

Used it for a bachelor programme, quite nice to read - however, only by reading some of the chapters you'll be ready to talk about MC!

Pine is btw. a genius!