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Mass Customization: The New Frontier in Business Competition Paperback – April 1, 1999

4.7 out of 5 stars 7 ratings

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Paperback, April 1, 1999

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Editorial Reviews


"Brings to the fore the discussion on how companies will meet the future needs of their customers and, ultimately, survive in intensely competitive markets." -- Information Week

From the Publisher

Winner of the 1995 Shingo Prize for Excellence in Manufacturing Research. Named a best business book of the year by the Financial Times, Named a best business book of the year by Library Journal

Product details

  • Item Weight : 1.1 pounds
  • Paperback : 368 pages
  • ISBN-10 : 0875849466
  • ISBN-13 : 978-0875849461
  • Product Dimensions : 6.25 x 1 x 9.5 inches
  • Publisher : Harvard Business School Pr; Reprint Edition (April 1, 1999)
  • Language: : English
  • Customer Reviews:
    4.7 out of 5 stars 7 ratings