From Publishers Weekly
Utopianism is not dead; it has migrated from politics to materialism. This book, says Canadian industrial designer Mau (who founded Toronto City College's Institute Without Borders), is "not about the world of design; it's about the design of the world." In a form that is part Apple ad, part Powerpoint presentation and part architectural pastiche à la Rem Koolhaus, Mau's volume brings together designs and theories (mostly Western) and photographers (global) that "tap into global commons," "distribute capacity" and "embrace paradox": superstrong fibers modeled on gecko hairs; "sustainable business" that embraces corporate accountability; the "redesigning" of Third World property law; genetic engineering, macro- and microimaging technologies; virtual reality technology that allows collaboration over large distances; a "cyberneticized" military that paradoxically has more nonviolent options. All of these ideas (some of which are now reality) are here in words and pictures, often further explained through q&a's with leading researchers. The result reads, intentionally, like a friendly corporate prospectus or catalogue, except that the "product" on offer is a radically hopeful vision of the future. With 250 color and 50 b&w photos in a fractally chaotic layout, and a text that speaks in affirmative sound bites, this book offers a vision of the world in a package designed to get readers excited about stoves that burn peanut shells, superlight gels that can protect flowers from flame, and plants and microbes that turn open sewers into water supplies. It succeeds beautifully.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
'Nothing less than a design for life.' (Art Review) 'Massive Change is about everything and everybody ... intelligent, visually provocative ... not just a modern guide to technologies, but also a discussion of how they affect our planet.' (Building Engineer) 'The most unusual design book of the year ... This is in-depth thinking.' (Financial Times) 'With impeccable artistic contributions ... and informed articles, Massive Change muses on the trends that will shape this century.' (Wallpaper*) 'A well-argued, well-illustrated and indeed inspiring book that breaks from the usual mould.' (FX) "Sings like an ode to sustainable development.' (Dazed & Confused) 'GLOBAL WAKE-UP CALL In a back cover tag-line that wouldn't seem out of place on a movie poster, it boldly states that 'Massive Change is not about the world of design; it's about the design of the world.' Amazingly, it manages to live up to his assertion. ... Yes, it's idealistic, but you'll be so engrossed in the texts, images and sheer self-belief that you'll forgive it. ... Enormous in its scope, Massive Change is a wake-up call to everyone concerned with the 'sustainability' of the human race on earth. And its' only 20 quid. Incredible!' ( Architectural Review) ' With 250 color and 50 B&W photos in a fractally chaotic layout, and a text that speaks in affirmative sound bites, this book offers a vision of the world in a package designed to get readers excited about stoves that burn peanut shells, superlight gels that can protect flowers from flame, and plants and microbes that turn open sewers into water supplies. It succeeds beautifully.' (Publishers Weekly) 'Bruce Mau is as close as you'll get to a design-world hero.' (Surface)