"In an era when nothing short of true mastery will do, Julie Smith gives parents and educators clear and simple steps for how to become media literate in the 21st Century." - Douglas Rushkoff, Author "Present Shock"
"Julie Smith's all-inclusive guide to exploring media literacy should be required reading for every parent and educator in this digital age." - Jerry Blumengarten, Educator, Speaker, Writer
"Master the Media is a powerful resource that all educators and parents should read to become better aware of the 24/7 impact media has on us as consumers." - Jimmy Casas, Co-Author, "What Connected Educators Do Differently"
"Media literacy is an essential subject for life in the twenty-first century, and Julie Smith has written an essential guide." - Jack Lule, Professor and Chair of Journalism and Communication, Lehigh University
"This book is for everyone who recognizes the power of the media, and wants to know how this power is used and what we need to do to master media literacy skills. Julie Smith explains why those of us who promote media literacy education really are in it to save the world." - Erin McNeill, Founder and President, Media Literacy Now
From the Back Cover
Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking and viewing media
. Without question, television, films, radio and music, the internet, social media, news programs, books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be.
Times have changed. Technology connects us in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save our Plugged-In World, with that control comes a heightened level of responsibility to think critically about the content we consume.
Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the different between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions - and it's why media literacy can save the world.