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Mastering Amazon Ads: An Author's Guide Kindle Edition
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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First of all, if you're just looking for a how-to guide on setting up Amazon ads, there are cheaper books and multiple free resources on the Internet where you can find that information. Brian's area of expertise is in data analysis, and that's what he's trying to teach in this book. As he says in Chapter 8:
"I love data and I spend hours and hours just staring at the raw numbers. I’m a former data analyst and that’s not uncommon behavior. We look for patterns that make us stop and ask questions."
This is not a pastime most authors will find enjoyable. It also means, because of his years of experience, that he finds interpretations of the data intuitively that will not be intuitive to someone without his experience. He even admits this in Chapter 11:
Also, I have two years’ worth of doing this sort of analysis, so I can look at just these numbers and know something isn’t adding up.
He makes assumptions based on his background as a data analyst that I didn't understand the basis of. In fact, I found many of his assumptions questionable.
In addition to the chapters specific to creating Amazon ads, he discusses ad copy (briefly) and book descriptions as critical to successful ads. Indeed, your book description is really sales copy, with the same objective as an ad. Brian Meeks is a big fan of The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters and recommends it as a guide. This book was originally published decades ago and is oriented toward full-page print ads. There's nothing about writing short copy or online advertising in it. But that's a different review.
One of the major takeaways from this book is that success with Amazon ads is not something that comes quickly. It requires a large time investment in creating new ads, tracking data, and learning how to analyze it. Some authors may dive into this with glee. I'm not one of them.
Disclosure: I was a member of the beta group that saw much of this information in advance of publication and participated in Brian's testing and revision of the content. People in the group got a lot of personal help from Brian Meeks. Some were successful with his methods. Some were not.
I've been published since January of this year. I have two books. I launched both "big" (aka with a lot of paid advertising) and did okay, but never made my money back. I last published in March. My best month was in March when book 2 released. Made $500. Have continued to make about $300 a month since doing small promos (1 countdown deal and 1 free run). I also dabbled in AMS ads but I never could get them to do much.
This book, which I was lucky to receive an advance copy of, as well as further teaching from Brian (which you can find in this book), teaches you how to change your thinking when it comes to AMS ads. It isn't a do this and you'll profit kind of system, though there are some starter plans that will help you get a feel. A lot of it depends on factors like genre, book price, number of books in a series, etc.
There is no one size fits all, but the book teaches you how to find your right size.
You're going to feel resistance while reading. You're going to doubt. You're going to say things like 'Well, product display ads work for him, but they don't work for me.' or 'If i bid low, I'll never get any impressions.'
Brian's teaching goes directly against the normal advice regarding AMS ads. He advises low bids with a focus on Product Display Interest ads over the more expensive sponsored ads. He teaches patience. He teaches that for true success with AMS ads, you can't set it and forget it.
So why should you listen to this guy over all the other gurus? Because Brian is a long-term thinker with ads rather than a short term thinker. Not all your ads are going to even fire (get impressions), all your ads will eventually die, you have to make new ads consistently and be patient.
The good news is that with low bids, you are way more likely to be profitable.
So why am I such a believer? In mid-June, I made a few ads, including a dozen product display interest ads. My bids were low ($0.15 or less). Nothing happened for a couple of weeks until I woke up the morning of July 2nd to my best sales day outside of a 99 cent promotion.
At full price.
Remember how I said my best month was $500? What I didn't say is that I spent 1k in advertising that month for a substantial loss. As of today, I've passed the 1k mark in royalties for July on two books, the most recent one 4 months old. My ad spend for the month (so far)? About $300. I've doubled my best month at less than a third of the spend. My only advertising is AMS.
I couldn't have gotten here without what I learned from Brian Meeks.
This is not another How-to filled with vague promises of riches and skyrocketing sales. This is a hands-on book that explains, step by step, in an easy to follow format, how you can grow to understand, implement, and find success with AMS ads of your own.
If you are an author who has struggled to find your footing with these ads, I recommend this book highly.
Most recent customer reviews
After employing Brian's strategies for Amazon ads, I've managed to...Read more