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Mastering Amazon Ads: An Author's Guide Kindle Edition
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Very glad the author put in the time to help others understand a complicated topic. I wish him lots of success with his other books!
It's not a quick endeavor, but any writer should know that all things in this business taking time.
Every couple of paragraphs I have to stop and improve my business. Every couple of paragraphs Meeks gives actionable advice that demands you act on it immediately. I was TERRIFIED by the idea of ads and copy and how much money I expected to lose. Not only does Meeks provide a solid, easy-to-follow plan for starting with Amazon ads, he also gives you the tools and references to tackle advanced techniques and analysis when you're ready. All of this comes with laughs and the feeling that he understands how scary it all is.
GET THIS BOOK.
Brian Meeks does a fantastic job in helping lay out a strategic operating plan for authors to implement in the course of building their careers, mainly selling more books. The advice inside this guide is not to be used as a mere instant fix, but as a building-block for designing your own author marketing platform when it comes to utilizing one of the most powerful selling tools available to us--Amazon Ads.
I can't relay in a simple review all the ways his advice has helped me navigate the treacherous waters that are Amazon Ads.
Thank you for sharing your experience with us!
And I'm not kidding about the "entertaining" bit. Granted, as a fellow lover of the maths, my enthusiastic response may be skewed, but, what with all the talk of bacon and guinea pigs, this book managed to make me laugh several times while also expanding my knowledge on what is and isn't working for long-term, viable AMS ads.
If you want an easy silver bullet to hacking Amazon ads and making a bazillion dollars, this isn't it. That bullet doesn't exist, as far as I know. But this book is probably your best starting point on learning how to step up your ad game and make more sales for less spend.
TL;DR: Probably buy it. Now!