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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner) Hardcover – September 16, 2008
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First it is a business book, with extensive case study like explanations of how companies have dealt with the issue of innovating and creating something new. The book features the actual leaders talking about their experience - a real rarity in an innovation book.
Second, the book provides actionable advice in terms of assessment questions and application of those questions into real life situations. I can see how I would apply the ideas of this book by asking myself these questions.
Finally, and perhaps most importantly - the book addresses failure as well as success. Too many books on innovation talk about the breakthrough successes and never deal with the pitfalls or challenges.
This book is different and it is these three differences that deliver value to the reader. This is a book that I will come back to with each innovation initiative to understand where I am in the hype cycle and what I can do to win in the marketplace.
Fenn and Raskino argue that innovations move through the economy in waves following Hype Cycles. Their thesis is that companies who understand the behavior of an innovative idea like, CRM or BPRE, or innovative technology like wireless or RFID, will make better decisions and gain more value than those that do not.Read more ›
Fenn's Hype Cycle covers five phases of the technology life cycle:
1. Technology Trigger
2. Peak of Inflated Expectations
3. Trough of Disillusionment
4. Slope of Enlightenment
5. Plateau of Productivity
The cycle is depicted as a graphical equation upon which the various technologies are placed to categorize them into each of these five stages. In spite of the criticisms present on any such technology representation, the Hype Cycle is a convenient way to map technologies over time and to gain a sense of where each resides within its own life cycle.
Highly recommended for any technologist.
Decent content, but failed in delivery. It is not a waste of time, but it is unnecesarily unpleasant.
Most Recent Customer Reviews
A standard for us to give to our clients and a terrific analyst!Published 17 months ago by Jo Hooper
The language of the book is very boring
Very low content.
Waste of time and money.
DONT recommend this book
Everybody's talking about it - the next best thing that's going to reorder industries, catapult early adopters to the top and make millions for those on the ground floor. Read morePublished on May 28, 2012 by Rolf Dobelli
The framework is a variation of the S curve, with a hype spike towards the beginning. But that's about it. Read morePublished on March 31, 2011 by MN