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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market Paperback – September 23, 2008

4.7 out of 5 stars 27 customer reviews

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Editorial Reviews


"Reading this book was like reading an autobiography of the very steps I took to become a highly successful internet marketer myself. A successful business relies on a solid foundation, but what most failed business owners neglect, is the importance of setting realistic milestones, developing the desire to achieve those goals, having a vision and focusing in on it and most important, the necessity of taking action to achieve the desired results. Eric has been able to emphasize these points while systematically describing how to build a marketable online business from an idea in seven crucial phases! This is an extremely thorough book - WOW!"

Jason Oman
#1 Best-Selling Co-Author of 'Conversations with Millionaires'
--Review by Jason Oman

"An entire Master Course packaged within a Book!

If you are having difficulty finding a market in which to sell something or you are struggling with your business, if you are a 'newbie' or even if you are experienced with marketing - online or offline, 'Mastering Niche Marketing' will guide you from beginning to end!

Eric has written a book that will assist you in your endeavors to finding YOUR niche, to developing the proper mindset, to creating an essential business foundation & to help you discover a simple 'secret' ingredient to your success . . . ! The book is full of useful and valuable information that could be put to use immediately by anyone who is serious with their business.

There's twice as much beneficial information in "Mastering Niche Marketing" than most other marketing books I've seen on the shelf & has been quoted as being 'the Bible for Niche Marketing'!

'Mastering Niche Marketing' provides a step-by-step formula to finding a niche based on hobbies, expertise or passion. It's a complete home study course that provides an exceptional array of resources for anybody serious about becoming successful in their business - all within the pages of a single book!

Even if it's just one idea or if it's simply an explanation you are seeking or looking for, there is no better book that'll come close to what 'Mastering Niche Marketing' can potentially provide or offer. If you are still having difficulties with finding a niche you can profit from after reading this book - you're probably in the wrong 'line of work'!

An exceptional resource and a book that I would highly recommend!"

Michael Rasmussen
Internet Marketer
Bulletproof Marketing Inc.
--Review by Michael Rasmussen

"Hi Eric, it's Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, "Mastering Niche Marketing." Although I was very impressed with the detail you've given, I think you got the title of the book wrong. I would suggest, "If you read this book and apply the principles, you will make money . . . Period." Although my title is a little longer than yours!

In all seriousness, Eric, this book is a must read for anyone who is considering using the internet to earn an extra income, or even making a career of it. The step-by-step detail you've covered leaves "no stone unturned."

I feel this book will be beneficial for 2 types of people. The first group of people who need to read this book are people who are just beginning online and are floundering because they don't have an easy to follow, step-by-step strategy to follow. The second segment of the market who can benefit from your book are the people like myself, who already make a good living online, but want to tack on an extra income stream. Quite often a back to the basics approach does wonders from revitalizing a company's cash flow.

Thanks for putting together a solid tutorial that will benefit people and make an impact in their lives.

Terry Telford
--Review by Terry Telford

"Just wanted to drop you a line to congratulate you on the creation of such a wonderful resource.

With 100% conviction I can completely recommend 'Mastering Niche Marketing' to anyone who is considering purchasing it. This guide is not one of the normal get rich quick books or read how I made millions books - it is truly unique.

Now absolutely anyone will be able to follow your step-by-step formula to finding a niche based upon their hobbies or passions. One of the greatest things I found is that you really go into such detail in every single step. I have to admit that I was skeptical when I started to read it but I was absolutely blown away - I really did not expect the level of detail which you have gone into.

I love the way that you guide people by the hand - there are going to be loads of people who have you to thank for helping them to become successful at making money on the internet.

I went through your guide with a fine tooth comb looking to find something which was missing. No matter how hard I looked I was not able to find one. Everything is there - market research, product creation, website setup, copywriting, traffic - everything!

Let's face the facts, making money on the internet is not as easy as it used to be - however you have identified every single area which the 'newbie' needs to know about. With this information in their arsenal they can avoid all the pitfalls and start making money fast based upon a product which they are actually interested in.

To be absolutely honest I do think you have actually made a mistake - this is not a guide this is a complete home study course!

Well done Eric - you have done it again - you have managed to create a resource which is designed to help people.

If only this had been around when I started all those years ago!"

Peter Cunningham
Scarborough, U.K.
Editor - Salt Water Aquarium/Aquarists Online
--Review by Peter Cunningham

"This is a very good book and was laid out so logically even a beginner could follow along. You offered an easy process with great information about what to do and not to do when evaluating and choosing a niche. The step-by-step process of actually developing a niche was enlightening and you offered excellent resources for researching viable niches. Great job!"

Karon Thackston
Author of 'How To Write Successful PPC Ads'
--Review by Karon Thackston

"Hi Eric. What can I say - WOW, you've covered EVERYTHING there is to cover to start from scratch and build a successful business. This is like the absolute Online Business Bible . . . ! Wow you've done a ton of research here. Well done . . . ! Congratulations."

Richard Osterude
The Marketing Dad
--Review by Richard Osterude

"Hi Eric, Congratulations! Your book really is an incredible source of information. In fact, there's so much killer material in there it's more like a home study course than a book!

As we all know there are an unlimited number of niche markets in the world, but that doesn't mean that they will all be profitable! You have taken out all the guesswork at finding potentially profitable niches by using your "5 Niche Sourcing Qualifiers" to systematically weed out all the 'rubbish' and reveal the hidden treasure. Best of all, that's just one of the strategies you cover in the book.

It's bound to be an instant classic. Keep up the great work and I look forward to reading more of your material in the future!"

David Jenyns
Trader, Author And Coach
--Review by David Jenyns

About the Author

Eric V. Van Der Hope is a publisher, author and consultant who has quietly worked behind the scenes within the internet marketing community developing little-known 'virtual real estate' niches. He's co-written and partnered with several established and trusted marketers in several book projects as well as authoring books of his own. Eric specializes in helping entrepreneurs and small business owners who already make a good living online, but want to add additional income streams by emphasizing a return to basics approach which helps in revitalizing a company's revenue source. A large number of today's well-known marketers have earned millions in revenue by utilizing the strategies & techniques that he emphasizes. Eric currently resides in Los Angeles, California. To learn more about him and his services, visit his official website at: www.EricVanDerHope.com

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Product Details

  • Paperback: 308 pages
  • Publisher: Globalnet Publishing; 1st edition (September 23, 2008)
  • Language: English
  • ISBN-10: 0977968421
  • ISBN-13: 978-0977968428
  • Product Dimensions: 7.4 x 0.7 x 9.7 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,602,309 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Peter Arnold on January 1, 2009
Format: Paperback
It's the BIBLE for Online Marketers!

This is available in both eBook and Hard Copy versions - I read the (6-Phase / 12-Chapter / 245-page) eBook.

ECONOMIC CRISIS - with our (global) economy in grave condition as I write this - and with JOB losses soaring - more and more people are searching for alternative ways to generate more reliable income sources. Add to this, the power of the INTERNET, and a potential solution emerges.

HOME BUSINESS - As a Financial Advisor, Business Consultant and Home Biz Coach - I see employees, professionals and small business owners everywhere liking the idea of running an Online business from home - IF they can get the 'right' education plus the necessary marketing skills.

And thus, the world of Internet Marketing tied to running a profitable Online Home Biz -- enter this new book - - -

MASTERING NICHE MARKETING - this gives enormous value to the reader - both beginner and experienced. It's release is also perfect timing, given the economy. This book truly under-promises and over-delivers. It takes you step-by-step through the whole process of developing a marketing niche. It's the most detailed, comprehensive and exceptional guide to creating and marketing a product Online that I've ever seen or read - bar none. The author removes all the guesswork.

In my opinion, this book gives the reader (the potential Online business entrepreneur) a wonderful "foundation" for pursuing a successful Online business from home. There are far too many "failures" in this industry - because of not being able to 'find' the right niche - or because of the lack of (or poor) training -- this book can change all that as I see it.

ERIC VAN DER HOPE - its author, has high credentials behind him.
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Format: Paperback
This is a very up to date read on Internet marketing for entrepreneurs. It is comprehensive, yet very easy to understand with practical insights that are viable in today's environment. I agree with the advice for providing a specialized service, reinforcing my beliefs in carefully targeting our audience or "becoming a bigger fish in a smaller pond."

I am a little sick of all the Internet marketing books that hype the "get rich quick" phenomenon and I particularly like the that this book does not promise you that by reading it you will make thousands of dollars, or even hundreds of dollars, or for that matter any money at all! The author states, "There is no quick money or quick fix here . . . this is solely up to you! I'm sure you've heard the biblical quote: "you reap what you sow". This is so very true. Whether its building a website, making money or creating wealth - it all comes down to what YOU do, not someone else! The more effort you put into your business, whether it's hard work, resources, or investments - the more chances that you and your business will thrive."

I particularly enjoyed the reference to the "9 effective business models." The book provides enough information and inspiration to allow the reader use it as a guide to develop their own business model and a good implementation plan.

There are many other facets to this book that make it a good resource and it provides a foundation for online business development. Van Der Hope gives focus and clarity to niche marketing on the Internet. I highly recommend this book.
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Format: Paperback
"Eric, why didn't you release this manual 13 months ago?

Probably that's a regret I will have all my life!

You see, over the last 13 months, I have completely concentrated my energies building niche websites.

Although It has been a delightful experience, I made a lot of mistakes and lost a lot of money and time doing the wrong things.

Only if I got hold of "Mastering Niche Marketing" 13 months ago, I would have EASILY saved a couple of thousand dollars and around 6-7 months of my time (that I think is more important than the money I wasted).

And not just that, I would have got double the results, by putting in half the effort.

When I started reviewing this manual I was really flabbergasted with the amount wisdom it contained.

This course (yeah, it is nothing short of a complete course!) contains 0% Hype, 0% Filler Content, 0% B.S, 0% "I've read this all before", but 100% pure solid meaty content. I am hooked!

It is all about working smarter . . . by taking the right step in the right direction. This book will be your friend, philosopher and guide through your Niche marketing journey."

Abhishek Agarwal
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Format: Paperback
Sandra Simmons, President
Money Management Solutions, Inc.

Internet marketing is a fast-changing, technical, and often confusing world for many people who are trying to take advantage of this lucrative virtual storefront for their business. Eric takes this challenging subject and not only gives the WHAT and the WHY, but more importantly covers the HOW in this book. I am a money management expert, but when it comes to internet marketing I'm a kindergartener, and even I can understand and use the information in this book! Nicely Done Eric!
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