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Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet Paperback – January 1, 2008

by Mitch Meyerson (Author)

23 customer reviews

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Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

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Editorial Reviews

About the Author

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.

Paperback: 262 pages
Publisher: Entrepreneur Press; 1 edition (January 1, 2008)
Language: English
ISBN-10: 1599181517
ISBN-13: 978-1599181516
Product Dimensions: 7.5 x 0.6 x 8.9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 23 customer reviews
Amazon Best Sellers Rank: #1,929,288 in Books (See Top 100 in Books)
- #1504 in Books > Business & Money > Small Business & Entrepreneurship > Marketing
- #5698 in Books > Computers & Technology > Networking & Cloud Computing > Internet, Groupware, & Telecommunications
- #11674 in Books > Business & Money > Marketing & Sales > Marketing

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Richard S. Gallagher

This book is "all meat"

March 8, 2008

Format: PaperbackVerified Purchase

I have no connection whatsoever with Mitch Meyerson (even though I was once a fellow Entrepreneur Press author), but as a writer, author, and seminar leader, this is the book I have long been waiting for!

Most books on entrepreneurship and on-line marketing are long on philosophy, and very short on telling you how to actually drive people to your site and turn them into long term customer relationships. This book gets into gory detail on how to estimate potential traffic, get people to find you on-line, and engage them once they respond - complete with web links, resources, and tools.

Mitch is a former psychotherapist, and it shows - he and his co-author Mary do a great job of unwinding the psychology of how people become attracted to you and ultimately buy from you. They do a great job of getting into *your* head as well, in terms of teaching you the mindset and practicalities of being an on-line entrepreneur. And bravo to the author for tastefully presenting his own services primarily as examples, not relentless upselling (he practices his own "dating" approach to getting new clients). This book is well written, easy to read, and extremely high-content.

Having people find me on the Internet was a key to turning my passion for writing and teaching communications skills into a full-time living - now, after reading this book, I am hungry to develop resources, products, and marketing strategies to take what I am doing to the next level. Trust me, this will be the best $14.93 you can spend on your business. -Rich Gallagher, Point of Contact Group, author of Great Customer Connections (AMACOM, 2006) and the forthcoming How to Tell Anyone Anything.

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Andrea Samadi

Practical and Simple Way for Anyone to Begin Their Online Business!

January 19, 2009

Format: PaperbackVerified Purchase

This book has given me more clarity and understanding about the success of my online business, and all of the components I am developing, than any other place. I read it through first, thinking of all the areas that applied to me, and then I took the book into my office and began to add to my strategic plans on a visual board. Each chapter has given such useful advice that I feel like the author is here in my office explaining each concept to me. I now have a sound visual plan for where I would like to take my online business, and I owe it to my friend Scott Walker for referring me to this book. Thankfully, Andrea Samadi, author of The Secret for Teens Revealed: How Parents, Teachers, and Teenagers Can Inspire Leadership and Transform Lives

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Jean Cannon

Mitch really nails this one

April 18, 2008

Format: PaperbackVerified Purchase

The big part of mastering marketing is mastering your own mindset. Mitch is a psychologist as well an an entrepreneur and a brilliant marketer.

The online world is so cluttered that you either need a huge budget or a very clear focus to succeed in the - both help!

Read this book and Mitch helps you get your mindset right so you can clear your blocks and get on with the job you need to do. He also clearly sets out the information needed for online and internet marketing, blogging, social media, web analytics etc. To me, the big thing is the clear mindset.

Thank you Mitch!

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Samantha L. Marroquin

It's useful, but don't stop here...

June 6, 2008

Format: PaperbackVerified Purchase

This book is primarily for those wanting to develop and promote an ecommerce store and also has good information for those wanting to promote an informative web site. This would not be a good book for those wanting to learn about developing their own web site.

It discusses a wide range of information including strategic marketing, developing a viable business, web design and navigating, optimizing your web site for sales, using new media to promote, driving traffic to your site, and affiliate programs. This book is a valuable reference tool and is good to hang on to and refer back to while you are in the continuing efforts of running an ecommerce site.

This book was easy to read and kept me interested, for the most part, while reading. It has really useful information about optimizing web site for converting visitors to customers. It also had good information about writing sales copy and valuable suggestions about making use of web site and other technical automation systems.

The sections about driving more traffic to your site and web design and navigation (only 20 pages) were not given enough importance. As a graphic designer, I would recommend a different book for web design and navigation.

This book would probably be a useful addition to your library if you can take with a grain of salt. The introduction sounded like an infomercial as the author drags on about his success story. It is gimmicky and makes me feel like I am going to have to join the reigns of those who regurgitate information and repackage it into conferences, books and courses. Although it doesn't detract from the quality of information, the tone of the book is laced with ego throughout. In addition, several of the case examples look more like ads.

Regardless of its negative features, Mastering Online Marketing is still loaded with some good information and is a good value for the money. This is a good preparatory book from which you can decide what area of marketing to investigate further.

Samantha Marroquin
[...]

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Lou Bortone

If you plan to do any business online, grab this book now!

March 6, 2008

Format: PaperbackVerified Purchase

This is one of those great, business-boosting books that makes you say, "Damn, I wish I had this book when I was starting out!" Whether you want to dabble in online marketing or build your entire business around e-commerce, you must get this book! This is the definitive book on the subject of online marketing, and you'll save yourself soooo much time and money by using the wealth of ideas and info that Mitch and Mary share. What are you waiting for? Click "add to shopping cart" now!

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Joel A.

Five Stars

April 6, 2015

Format: PaperbackVerified Purchase

valuable insights

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Tai Chi Au Naturel

T'ai Chi Au Naturale

June 5, 2011

Format: PaperbackVerified Purchase

If you want to get serious about marketing and making money on the internet, then read and study this amazing resource. Master this information and diligently apply it, and you cannot help but become successful---and in a big way.
So, change your life. Become the stalwart you only watch or read about. And instead of watching what others create, become the creator.

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