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Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm Hardcover – March 1, 2011

4.6 out of 5 stars 162 customer reviews

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Editorial Reviews

Review

"The undisputed expert in helping entrepreneurs grow their firms [has] now brought you his powerful ideas in book form." -- Ted Leonsis, Vice Chair, AOL Owner, Washington Capitals --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Says SelectBooks President Kenzi Sugihara, "Verne has a proven track record and a stellar reputation with top executives across this country. His new book offers the same rock solid guidance to a wider audience." --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Hardcover: 176 pages
  • Publisher: Gazelles, Inc.; 1st edition (March 1, 2002)
  • Language: English
  • ISBN-10: 0978774949
  • ISBN-13: 978-0978774943
  • Product Dimensions: 6.4 x 0.8 x 9.2 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (162 customer reviews)
  • Amazon Best Sellers Rank: #290,564 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Danielle Mulvey on December 1, 2004
Format: Hardcover Verified Purchase
Verne is truly the "entreprenuer's guru" - he knows our strengths and weaknesses to a prefect tee and Mastering the Rockefeller Habits is "the well" of inspiration for entreprenuers at any stage of their businesses.

What makes Verne the true genius is the fact that all of the ideas and concepts he talks about in the book are tangible resources that you can EFFORTLESSLY implement into your organization. Most books are full of ideas and leave the reader to "re-create the wheel" in order to make the ideas come to life, but Verne knows entrepreneurs well and has removed the burden of responsiblity to create the tanglibles he talks about.

I love to read, and have a lot of favorites including Good to Great, Wizard of Ads, Topgrading, The E-Myth and Execution -- but Mastering the Rockefeller Habits is truly the most practical and inspiring book an entreprenuer can read.
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Format: Hardcover Verified Purchase
Harnish covers some good points for smaller businesses and entrepreneurs but I honestly don't think he did much research on John D. Rockefeller, his methods and the Standard Oil corporation. I gained MUCH more insight into Rockefeller by reading the superbly researched and detailed biography of Rockefeller, "Titan", than I did reading Harnish's book. Harnish actually spends more time discussing case studies of medium to small business than he does on Rockefeller. The cynical view of Harnish is that he and the publishing company used Rockefeller's name and legend to sell the book, while actually providing little insight into the Rockefeller business system. In this instance, I'm inclined to cynicism.

This is a good book for entrepreneurs, not for understanding Rockefeller, his genius or his habits. I would not recommend this to someone interested in learning more about the business system and principles of Rockefeller.
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Format: Hardcover
Planning is everything. Our company used to be great at developing plans - we had grand plans, plans we'd worked on for months, and plans for our plans. We were planning experts. But we couldn't implement. Our plans sat in fancy binders and we pulled them out to look at them periodically, felt better because we had them, and couldn't figure out why things weren't happening like we'd planned.

Then we read Mastering the Rockefeller Habits. And we found we could actually implement the plans that we learned how to develop from the methods and techniques defined in the book. We now have plans that work. And our company has matured tremendously as an organization from following the book. I strongly recommend that any company, from young start-up to those more mature, read and implement the strategies in this book. It will change your world.
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Format: Hardcover Verified Purchase
Don't get thrown off by the title or that the book was printed 8 years ago. This book is solid. In a mere 100 pages, Harnish packs a bevy of practical field management strategies which he brings alive with colorful examples. In a rapidly changing environment riddled with complexity, this book offers a safe harbor of tactical strategies which will be appreciated by middle management and upper management. He offers up solid templates, summaries and working tools. I'll excuse the author's bandwagon jumping (Jim Collins/Good to Great), the final chapter on Bank Financing (which seems to be an odd fit for this book) and for the appendices (which offered limited utility) - - otherwise, this was a well-written and easy reading book offering executable strategies. The book is organized around 3 sets of fundamentals:

1) Priorities (handful of rules; top 5 and top 1 of 5; repeat yourself a lot; act consistently around rules; have big hairy audacious goal)

2) Data (data is required to be acting consistent with priorities)

3) Rhythm (daily, weekly, monthly, quarterly meetings to keep everyone aligned and accountable)

Chapter Headings include:

1)Mastering Growth
2)Mastering the Right People Doing the Right Things

SETTING PRIORITIES
3)Mastering a One-page Strategic Plan
4)Mastering the use of core values
5)Mastering Organizational Alignment and Focus
6)Mastering the quarterly theme (placing spotlight on #1 priority)

DATA
7)Mastering Employee Feedback (resolving client and employee hassles)

RHYTHM
8)Mastering the Daily & Weekly Executive Meeting (including 15 min Daily Huddles)

The X-FACTOR
9)Mastering the Brand Promise (key differentiating strategy for dominating your market)

OTHER
10)Mastering the Art of Bank Financing
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Format: Hardcover
As a former executive and expert guru on growing businesses in short timespans, I have encountered this book time and again in the hands of other CEOs and executives who failed to take away the book's lessons. This book has some excellent points, but unfortunately it's the reader who walks away with it, and too often I have noticed it's not so much about the book that is misadvised as those reading it. Strictly speaking from my own experience, I have met other Executives/ CEOs/ Presidents who fell back on this book to justify espousing their lofty goals, set unrealistic deadlines or expectations of their employees, used huddles to push their "vision" or drive company culture that blatantly clashed with an existing one, and leveraged company core values against employees to get them "onboard." Here are just a few of the atrocious things I've seen as examples of what I mean. Again, this book does have some fine qualities and is strongly suggested:
1.) An executive used the core value of "spirited" to coerce an employee to attend a charity event hosted by the company. The employee had to forgo being the Best Man at a wedding.
2.) Two overworked employees were terminated because the executive insisted everyone should "want to grow the company" and their exhaustion was apparently inexcusable to the culture being pushed. Of course, reminding employees everyday that they worked hard so that he, the executive, could make $750,000 dollars did not help either.
3.) An executive terminated a receptionist who was unable to read his mind. He justified her dismissal on the core value of "promoting growth," as well as insubordination.
4.) An heir to the company tried to "fire" his parents, the owners.
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