- Series: Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition)
- Hardcover: 383 pages
- Publisher: Artech House; 3 edition (June 30, 2014)
- Language: English
- ISBN-10: 1608077446
- ISBN-13: 978-1608077441
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: 42 customer reviews
- Amazon Best Sellers Rank: #62,913 in Books (See Top 100 in Books)
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Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Third Edition) 3rd Edition
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About the Author
John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia. Aron Bohlig is the co-founder of a strategic and financial advisory boutique focused on internet companies. He earned his MBA from the Wharton School of the University of Pennsylvania.
Top customer reviews
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I highly recommend this book as well as John Care as a speaker. He's provided excellent training to my organization on two seperate occasions and it was money well spent.
This books actually gives you many examples of the entire process, what to say and what not to say.