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Mastering Uncertainty: The 3 Strategies You Need To Know Kindle Edition
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After reading Keith Bickel's book 'Mastering Uncertainty The 3 Strategies You Need To Know' I am sure Richard Rumelt would enjoy the book. In fact, anyone who has a genuine interest Corporate Strategy should appreciate the conceptual and real world thinking this book evokes.
The book is made up of 3 distinct parts:
1 - Develop a Goal. This is made up of a) Bases for Advantage (Time, Structure & Resources) and b) Layers of Advantage (Competencies, Capabilities, Assets, Resources)
This is tough read. It is technical but helps to create the platform understanding goal setting in formulating the various strategies.
2 - Select Your Strategy. This is made up of a) Pioneer (High Risk / Reward, Market Shaper) b) Pouncer (Medium Risk / Reward, Marketing Powerhouse) and c)Hedger (Med-Low Risk / Reward, Willing Contrarian)
I thoroughly enjoyed this part of the book primarily due to the number of relevant examples Keith Bickel was able to align to the various strategies. From Apple to General Motors the examples should be familiar to most readers and demonstrate how the theory plays out in the real world.
3 - Strategy Selection (Further Consider). This is made up of a) Impact of Failure, b) Differentiation, c) Market Dynamism, d) Management Role, e) Organizing for Strategy and f) Shifting Strategy
Again, the use of examples, particularly the Sprint example, were highly beneficial in translating the theory into practice.
This book will not appeal to everybody but that is a good thing. Keith Bickel has chosen not to dumb down the importance of Uncertainty and the related strategies, as so many populist authors choose to do. In doing so has he has written a book that will appeal to readers who have a deep and genuine interest in Corporate Strategy.
The book posits three underlying bases of advantage (time, structure, and resources) and four "layers" (resources, assets, capabilities, and competencies), and then turns to three different business models (pioneer, pouncer, and hedger) to optimize your competitive edge.
While the first 30 pages of the book are pretty technical, Bickel shines when he's putting theory into action. Each of the strategies is accompanied by examples of both companies that have successfully navigated a path and businesses that failed to seize some important competitive advantage. In an era where market, financial, and regulatory uncertainties abound, Mastering Uncertainty offers good advice and lots of food for thought.