Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Mastering Your Website: Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand Paperback – April 16, 2012
Windows 10 For Dummies Video Training
Get up to speed with Windows 10 with this video training course from For Dummies. Learn more.
About the Author
Top Customer Reviews
I appreciate how Colascione breaks down the parts of creating a website, explains hosting, and listing on search engines. He explains how sites get scored and reviewed for possible spam, etc. He clearly defines methods that work for the average person. The scenarios were useful to identify problems and solutions.
I don't necessarily agree with Colacione's opinion regarding Google +1 feature since in the year it has been available, I haven't noticed it "taking off" but he has written a great resource for any novice website developer.
Definitely consider this book if you are getting started on your own website!
Since many of my new customers were novices when it came to not only establishing a web presence, but marketing that presence once they had achieved it, many of them started asking me how to improve their search engine rankings and effectively market their sites. Again, I was left scratching my head but determined to learn. I started the great search to find the perfect book to use to teach myself this new aspect of website development; I soon found it in the form of "Mastering Your Website" by Mr. John Colascione, CEO of a company called Searchen Networks.Read more ›
Writing gradually changes from easy-to-read to a more complicated writing style. Near the book's mid-section the author delves into "Google's" patented process of using algorithms for website ratings. Almost one-half of the book is spent explaining "Google's" patent and its "Panda" process. Some of this section seems dry. It's difficult to keep reading unless one has a specific interest in this information.
Mastering Your Website gives the feeling of reading two books in one cover. First book is easy to understand and written for the beginner. Second book offers more complicated material and is written for the advanced user. An advantage is that only one book needs purchasing to pursue website understanding from beginner to advanced.
I have bought expensive books on SEO, and explaining how to drive customers to you, but I found Colascione's book far easier to read, while still presenting all of the best information. And after owning and operating my own website, and online business, for more than 5 years, I was also excited to find a great deal of new information here that will be useful in the coming months/years.
This one is going on the shelf for sure!
I've been tinkering around with websites for at least twenty years. I've never been much of a coder, but would have rated myself as at least an "intermediate" designer and content provider. After reading Mr. Colascione's book, though, I now realize that in many aspects of website creation and management I'm still quite a beginner!
The sections on domain purchase (or rather, leasing) and hosting contained information that was old news for me, but was presented in such a way that any beginner in the field would easily understand. Mr. Colascione's ability to write for those who are brand new to the field without talking down to them or using too much techno-jargon is a skill, in my opinion, not often found in this field.
I felt that Colascione really hit his stride - for me at least - when he got to the topic of search engine optimization. To say that I was stunned at how much I didn't know on this subject would be an understatement. By the time I finished the book I had an actionable list of at least two dozen tasks I need to perform on my own sites in order to take full advantage of search engine traffic!
I did have an issue with some spelling ("senario" rather than "scenario," "peek" instead of "pique") and Table of Contents errors (as noted by previous reviewers), but these were minor and likely will be fixed in the next revision.Read more ›
Most Recent Customer Reviews
I am in the process of planning a website for my new company, and this book was exactly what I needed to get me started. Read morePublished on June 22, 2012 by MrB
Very practical advice on how to get your website noticed in the sea of 8 billion websites out there. Read morePublished on June 16, 2012 by OrganicFarmer
Must read if you have your own small business (or doesn't have to be small) and trying to get a website started/take off. Read morePublished on June 15, 2012 by JLNM
As a blogger, I'm always looking for ways for improve the ranking and view-ability of my blog, as well as the blogs I design for others. Read morePublished on June 7, 2012 by Emagyne
OK I've never started a website or even tried but I found this book to b helpful. I think this book can help me get started but I know I have a long way to go before I'm actually... Read morePublished on June 6, 2012 by Rene
Yes! Finally a well written and understandable do it yourself book! I am so glad I read this. Now I can do amazing things for my website!Published on June 6, 2012 by Dreamer
I really wished I would have had this book months ago! I know a little more now because of it and I am happy that I do now. Read morePublished on June 6, 2012 by 1MomsMoxie
I honestly WISH I would have had this book when I first started my website. A lot of the information I already know, but most of it I learned after hours of research and searching... Read morePublished on June 5, 2012 by cm3
This book Mastering Your website, contains content that sheds to light the mystery of websites, search enginge optimization, and valuable information on building brand. Read morePublished on June 5, 2012 by nathania