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Masters of Design: Logos & Identity Hardcover – September 1, 2008

4.3 out of 5 stars 3 customer reviews

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Editorial Reviews


Adams, Sean. Masters of Design: Logos & Identity; A Collection of the Most Inspiring Logo Designers in the World. Rockport: Quayside. 2008. 232p. photogs. bibliog. ISBN 978-1-59253-441-8. $40. GRAPHIC ARTS
Adams, partner at AdamsMorioka in Beverly Hills and president of AIGA, the professional association for design, has compiled an evocative volume that pulls together the work of top international design firms, focusing on their approaches to logos and identity. Space is allotted to one or more of the chief members of each firm for a succinct overview of the underlying design philosophy driving projects. The text becomes somewhat repetitious with minor variations on generally agreed-upon principles; however, the approaches used in dealing with clients and the changes in design viewpoints to address newer technologies will be of interest to students and those new to the field. The numerous, striking illustrations make up the heart of the book, and seeing the evolution of such familiar icons as the NBC peacock alongside dozens of equally compelling designs brings home the point that the successful simplicity and memorable quality of a design for which all these firms strive are often hard won. Recommended for any library with an interest in graphic design or the graphic arts. -- Library Journal, Nov 1, 2008

About the Author

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA's 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession.

He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States.

Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.


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Product Details

  • Series: Masters of Design
  • Hardcover: 232 pages
  • Publisher: Rockport Publishers (September 1, 2008)
  • Language: English
  • ISBN-10: 1592534414
  • ISBN-13: 978-1592534418
  • Product Dimensions: 8.5 x 0.9 x 10.2 inches
  • Shipping Weight: 2.1 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #543,047 in Books (See Top 100 in Books)

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Top Customer Reviews

By Parka TOP 50 REVIEWER on November 28, 2008
Format: Hardcover
Length: 0:19 Mins
This book is basically a portfolio for the various logo designers.

There is write up into the creative process of these designers. It's interesting to read about their design philosophy in logo designs.

Multiple examples of projects are included for each designer. These examples include different medium, from printed to products. All are captioned. However, most are captioned in a way that doesn't really explain the logo, the design elements and the image that results from the design.

There's not much to offer if you're looking for a book that's says what works and not, and why. This book is to be used more for reference.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
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Format: Hardcover Verified Purchase
It's a good product for my study in a cheaper price. I'm happy to buy it. Thank you so much.
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Format: Hardcover Verified Purchase
A really great book with logos and design from lots of different modern designers.
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