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Shahid Datawala
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Matchbook: Indian Match Box Labels Paperback – October 16, 2012

by Shahid Datawala (Compiler), V. Geetha (Contributor)
3.9 3.9 out of 5 stars 5 ratings
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Matchbook is the first ever collection of Indian matchbox labels. Comprised of over 500 images, the book also unfolds as a suggestive history of ephemera. Curious and visually stunning, the matchbox labels come in a staggering variety of designs — arranged thematically, Shahid Datawala's diverse collection subtly reflects ideas of language and cultural exchange, as well as the place of labor in the Indian matchbook industry. A well-established brand quickly spawns imitations and variations as small producers compete with the large in an anarchic marketplace. The accompanying essay provides an insight into India’s complex match industry, calling attention to the material context as well as the art history that has produced the labels.
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  1. Print length
    192 pages
  2. Language
    English
  3. Publisher
    Tara Books
  4. Publication date
    October 16, 2012
  5. ISBN-10
    9380340192
  6. ISBN-13
    978-9380340197
  7. See all details
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Editorial Reviews

About the Author

Shahid Datawala is a designer, photographer and obsessive collector of all manner of curios, and is well known in design circles in India and Europe. Shahid can often be spotted trawling the street markets of Indian cities where, among other things, he has managed to accumulate thousands of matchbox labels. Currently he lives in Mumbai.

Product details

  • Publisher ‏ : ‎ Tara Books; Second Edition, Paperback art book in novelty slip-cover (October 16, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 9380340192
  • ISBN-13 ‏ : ‎ 978-9380340197
  • Item Weight ‏ : ‎ 12 ounces
  • Customer Reviews:
    3.9 3.9 out of 5 stars 5 ratings

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Shahid Datawala

Shahid Datawala

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Customer reviews

3.9 out of 5 stars
5 global ratings

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Goutam Adhikari
1.0 out of 5 stars What's the purpose of this book?
Reviewed in India on June 4, 2019
Verified Purchase
Hilariously hyped book. Novice collection pics only with almost no valuable write ups.Disappointed at high.
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FRANCOISE BATPOODLE
5.0 out of 5 stars Indian Matchbox illustrations
Reviewed in France on November 19, 2017
Verified Purchase
Superbe livre regroupant des photos de boites d'allumettes indiennes aux illustrations superbes. De plus l'ouverture du livre coulissante façon matchbox est très originale! Je recommande!
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Amazon Customer
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on February 24, 2016
Verified Purchase
Great images of the many different types of Indian match boxes!
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