Ken Fenoglio, President, AT&T University
A truly impactful book that challenges you to re-think the lens by which you view your business, your customers, competitors and how you thrive in this new economy full of disruptive opportunities."
Bruce Johnson, President and Chief Executive Officer, GHX
Matter provides a roadmap for anyone seeking to become the obvious choice and win in a hyper-competitive world. . . . Ultimately, the power of this book is that it will inspire you to become a company that matters, and to do the work that really matters.”
Dr. Peter Fuda, Principal, The Alignment Partnership
"Matter is a must-read intellectual roadmap for all those relentless innovators looking make an actual difference. It's not just about making change happen, it's about making change that actually matters."
Jeremy Gutsche, CEO, Trend Hunter, and New York Times bestselling author
In a hyper-competitive world, Matter will give you the roadmap to finding your edge of disruption and offer specific tactics for exploiting the opportunities you find there, and ensure you become the obvious choice in the process."
Josh Linkner, four-time tech entrepreneur and New York Times bestselling author
Peter Sheahan & Julie Williamson possess that rare and dazzling intellect required to define a new space, and bring true thought leadership to the changing world of business. . . . Matter shows us how to stand up, stand out, and make a world-changing difference to people that matter most our customers, our communities, and our employees.”
Sally Hogshead, CEO & Founder, Fascination Laboratory
If you want to be a Leader that Matters this is the only book that matters. Surprising. Provocative. The obvious choice for leaders everywhere.”
Mel Robbins, award-winning CNN commentator, TEDx Sensation, and bestselling author
This book provides an invaluable road map to differentiating yourself from the competition and becoming the obvious choice. . . . Now more than ever, in our fast moving environment, its necessary to fight against commoditization and add value; this book provides not just case studies of how companies are achieving this but practical guidance on how to achieve the same in any business.”
Charles Stanley, President, Forevermark
About the Author
Julie Williamson, PhD, is a Vice President with Karrikins Group, responsible for strategy and research. She is a leading voice in how organizations link together communication, design, strategy, sales, marketing, and service to deliver sustainable growth. Julie is a grounded theory researcher, and she uses traditional and progressive resources in her strategy and transformation work. She focuses on helping clients arrive at solutions that are informed by data and inspired by creativity. Julie has a passion for working with clients on customer and employee engagement, as well as building strategies focused on growth.