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The Max Strategy: How A Buisnessman Got Stuck At An Airport... Paperback – May 21, 1997

5.0 out of 5 stars 22 customer reviews

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Product Details

  • Paperback: 128 pages
  • Publisher: Harper Perennial (May 21, 1997)
  • Language: English
  • ISBN-10: 0688153828
  • ISBN-13: 978-0688153823
  • Product Dimensions: 0.5 x 4.8 x 7.2 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #2,396,580 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Every self help book says to make goals for yourself. Each job interview asks, "So, Where do you want to be in five years?" My answer has always been "I don't know!" Finally, a book that doesn't make you feel like an idiot for wanted to take each day as it comes. Each day brings new opportunities. I finally found a person (MAX) that say's the same thing! Great - now I don't feel like I'm insane. Each person is their own best motivator and this book really hits home for normal, everyday people! Extremely easy reading - read it in one day! Can't believe this never hit the Best-Seller List. Felt down in the dumps - My husband bought it for me and I can't tell you what a difference this book has made. Giving it as a gift for x-mas! Read it and you won't be sorry!
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Format: Hardcover
This is a short novel-format book crammed with a bunch of thought-provoking nuggets. A couple of illustrative quotes:
"You can't get to *better* without first getting to *different*."
"If you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten."
This book will help you think through your career and your priorities, no matter whether you manage yourself or lead thousands of people.
Like all of the best books in this genre, "Max" contains no recipes for success or other "One Minute" solutions. There are no quick fixes in business. Dauten has provided us a few tools to improve.
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Format: Paperback
This book was my introduction to Dale Dauten and remains one of my favorite business books because of the novel way the author finds to make practical advice memorable.
The book is organized as a conversation between a successful entreprenuer and a stranded burned-out businessman at snowed-in O'Hare airport. Max Elmore,our hero, helps his new friend see the nature of innovation and the connection between innovation and business success.
For the person who wants the reputation as an innovator (and ain't that what makes life fun?) this is a little book that can be read and understood in a few short hours.
If you have the courage to devote the additional time to completing the exercises outlined in the book you can expect to uncover some interesting experiments that might lead you to some new methods and new thinking.
If you are interested in innovatation and experimentation as an employee or a business owner, the few hours reading this book will be richly rewarded.
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Format: Hardcover Verified Purchase
This book is filled with the keys to success not only for working but also for leading a useful life. In Max Elmore's words, Dale Dauten advocates his belief of being different each day. He claims true achievement is something better than it has to be. Perfect isn't good enough, we still need to experiment by just playing around, trying new things, and keeping our eyes open. Trying to change, to be different is not easy for us, but the world wouldn't hold still long enough for us to work out as technology changes, competition changes. He presents us a proposition: EXPERIMENTS NEVER FAIL. Given enough chances, chance becomes our friend. The coin tosser who gets the most "heads" is the person who gains most chances of tossing.

Experiencing sales more than 30 years, his saying of a great engineer is quite understandable. It takes a lot more than the mechanics of the job, it involves hundreds of skills. Right time to start is now. Will begin by 1) writing down every mistake I've made in my career, 2) listing every annoyance I have in my job, plus every complaint I've heard anyone else make, 3) making a list of everything I do at work.

I learned about The Max Strategy from the introductory article in the Japanese business weekly magazine. A chairman of the Japanese convenience store chain asserts the contents of this book is very familiar to their business running spirits. The Japanese version of this book picks "are you happy in your job?" as its title. The book cover is decorated with an illustration of a big, ambling old man wearing plaid pants, a polo shirt and a bolo tie, walking away in the falling snow, looking back to you. This is a Japanese version of being different.
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Format: Paperback
I dug out this book recently, 3 yrs after buying and reading it. Looking back, can't believe how much this book has influenced my thinking and direction in life. I guarantee that all those seeking a breakthrough in their lives will find this book most relevant and applicable. Among all the leading-edge business and management books I've bought and read, this one contains some of the most lasting ideas and concepts... This book is for next-generation entrepreneurs, visionaries, leading-edge thinkers and innovators; not for readers looking for conventional ideas and strategies. Get a head start - Buy and read this book to prepare yourself to thrive in the new digital economy.
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Format: Hardcover
The main character in Dale Dauten's magnificent story, The Max Strategy, is Max Elmore, an old man with infectious enthusiasm, insatiable curiosity, and wisdom gained from a lifetime of management consulting to leaders across a spectrum of organizations. Max meets the book's fictional author during an extended delay at O'Hare Airport, and during their ensuing conversation, one of the topics Max discusses is 'becoming a flukologist':
"Burton Malkiel (A Random Walk Down Wall Street) dreamed up an imaginary coin-tossing contest. A thousand contestants in a line; heads was a winner, tails a loser. So the thousand people toss their coins and about five hundred get tails and lose. The five hundred with heads toss again. After seven tosses there are just eight coin tossers left. By this time crowds start to gather to witness the surprising ability of these expert coin tossers. The winners are overwhelmed with adulation. They are celebrated as geniuses in the art of coin tossing - their biographies are written and people urgently seek their advice. After all, there were a thousand contestants and only eight could consistently flip heads."
"Naturally, if you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten. Think how many great novels you've read that never became best-sellers. Think how many actors you see in local or regional theaters who are as good as those on Broadway. Their problem isn't talent or work ethic; it's that they aren't expert coin tossers."
"Remember this: The coin tosser who gets the most 'heads' is the one who gets the most tosses. Given enough chances, chance is your friend."
"Yes, a fluke is a fluke.
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