- Paperback: 128 pages
- Publisher: Harper Perennial (May 21, 1997)
- Language: English
- ISBN-10: 0688153828
- ISBN-13: 978-0688153823
- Product Dimensions: 0.5 x 4.8 x 7.2 inches
- Shipping Weight: 12.6 ounces
- Average Customer Review: 5.0 out of 5 stars See all reviews (22 customer reviews)
- Amazon Best Sellers Rank: #2,396,580 in Books (See Top 100 in Books)
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The Max Strategy: How A Buisnessman Got Stuck At An Airport... Paperback – May 21, 1997
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Top Customer Reviews
"You can't get to *better* without first getting to *different*."
"If you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten."
This book will help you think through your career and your priorities, no matter whether you manage yourself or lead thousands of people.
Like all of the best books in this genre, "Max" contains no recipes for success or other "One Minute" solutions. There are no quick fixes in business. Dauten has provided us a few tools to improve.
The book is organized as a conversation between a successful entreprenuer and a stranded burned-out businessman at snowed-in O'Hare airport. Max Elmore,our hero, helps his new friend see the nature of innovation and the connection between innovation and business success.
For the person who wants the reputation as an innovator (and ain't that what makes life fun?) this is a little book that can be read and understood in a few short hours.
If you have the courage to devote the additional time to completing the exercises outlined in the book you can expect to uncover some interesting experiments that might lead you to some new methods and new thinking.
If you are interested in innovatation and experimentation as an employee or a business owner, the few hours reading this book will be richly rewarded.
Experiencing sales more than 30 years, his saying of a great engineer is quite understandable. It takes a lot more than the mechanics of the job, it involves hundreds of skills. Right time to start is now. Will begin by 1) writing down every mistake I've made in my career, 2) listing every annoyance I have in my job, plus every complaint I've heard anyone else make, 3) making a list of everything I do at work.
I learned about The Max Strategy from the introductory article in the Japanese business weekly magazine. A chairman of the Japanese convenience store chain asserts the contents of this book is very familiar to their business running spirits. The Japanese version of this book picks "are you happy in your job?" as its title. The book cover is decorated with an illustration of a big, ambling old man wearing plaid pants, a polo shirt and a bolo tie, walking away in the falling snow, looking back to you. This is a Japanese version of being different.
"Burton Malkiel (A Random Walk Down Wall Street) dreamed up an imaginary coin-tossing contest. A thousand contestants in a line; heads was a winner, tails a loser. So the thousand people toss their coins and about five hundred get tails and lose. The five hundred with heads toss again. After seven tosses there are just eight coin tossers left. By this time crowds start to gather to witness the surprising ability of these expert coin tossers. The winners are overwhelmed with adulation. They are celebrated as geniuses in the art of coin tossing - their biographies are written and people urgently seek their advice. After all, there were a thousand contestants and only eight could consistently flip heads."
"Naturally, if you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten. Think how many great novels you've read that never became best-sellers. Think how many actors you see in local or regional theaters who are as good as those on Broadway. Their problem isn't talent or work ethic; it's that they aren't expert coin tossers."
"Remember this: The coin tosser who gets the most 'heads' is the one who gets the most tosses. Given enough chances, chance is your friend."
"Yes, a fluke is a fluke.Read more ›
Most Recent Customer Reviews
This is just an outstanding little book that is drives the point home that success and innovation don't come from the standard way of doing things like goal setting, but from... Read morePublished on November 9, 2013 by Book Fanatic
For the budding entrepreneur, this book is a good guide on giving you the right attitude in attacking life and the issues that come with it.Published on July 21, 2013 by Steven Paul Baltao
One of the best business related books I've read in a LONG time. Highly recommended. Such a quick powerful read.Published on June 6, 2013 by Amazon Customer
I actually surprised myself because I read all of it in 3 hours on a Saturday night. I'm a graduate student, Saturday nights are premium for doing anything but readying or staying... Read morePublished on April 7, 2013 by bro
And it's as good as the first time.
Highly recommended - definitely different than all the 1000s of other motivational business books. Read more
A very very good book. The great thing about this book is that once you start reading is, you will not let go... The book tries to reinvent our thinking from the normal rut. Read morePublished on August 13, 2002 by Varun Malhotra