Top critical review
Buy anything else.
on July 16, 2017
EDIT: Elite has responded to this review -- you should check it out (in the comments below). Their commentary is, to me, proof this is not a company to which one would give their money. It purportedly comes from "customer service," but this response of theirs is neither customer oriented nor service oriented. It's puerile at best imo.
I've owned the Magic Bullet (before they rebranded it as The Nutribullet) and the Big Boss Blender (the original and the crappy Emson remake). These single-serve blenders tend to last about 5 years, no matter how careful you are with them.
This one is utter garbage. The plastic, while BPA free, seems to be the crappiest, softest plastic of any of these blenders. Most of these blenders work by pressing the cup down, turning it so it locks into place, which makes the mechanism spin to blend your drink or whatever. This one does the same but it's harder to lock into place...and every time you take it out, it just sounds like it's breaking -- b/c it's so cheaply made. While locking it into place, you then press the button on the front, which doesn't seem to work very well -- it too feels broken b/c it's so cheaply made. Plus I have to keep pressing it again and again, it doesn't seem to stay pressed, even when you've not moved your thumb or finger off of it.
Don't worry, it gets worse: The shape of the blade, or of the cups, isn't very good either. So far, anything I've blended, I've had to take the cup off, twist the blade off, mix it around, and put it back. Sometimes twice.
Also, the cord is only about 2 feet long, which is REALLY frustrating.
It's garbage and it's going back.