- Hardcover: 278 pages
- Publisher: Mcgraw-Hill; First Edition edition (October 1986)
- Language: English
- ISBN-10: 0070511918
- ISBN-13: 978-0070511910
- Product Dimensions: 1.2 x 6.5 x 9.5 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Amazon Best Sellers Rank: #4,450,752 in Books (See Top 100 in Books)
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Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy Hardcover – October, 1986
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