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Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (The 99U Book Series) Paperback – September 24, 2013
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“Maximize Your Potential is an authentic, powerful guide to making the most of your innate talents. When 'follow your passion' just doesn't cut it, this book gets to the heart of how to make your long term career goals a reality.” —Tina Roth Eisenberg, SwissMiss.com
“A no-nonsense, experience-tested, life-approved cookbook for creative intelligence, exploring everything from harnessing the power of habit to cultivating meaningful relationships that enrich your work to overcoming the fear of failure.” —Maria Popova, Brain Pickings
“This isn’t for everyone—certainly not those who choose feeling helpless over trying to make something work. But if you’re looking to understand creativity through science and psychology with well-documented examples from ancient and modern history, Maximize Your Potential could be your literary jam.” —Kiran Umapathy, Holiday Matinee
“Maximize Your Potential is full of wisdom for helping you take control of your career and navigate the waters yourself.” —Shane Parrish, Farnam Street
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Top customer reviews
To help you through this brave new world, 99U’s Maximize Your Potential assembles insights around four key areas that we believe are essential to long term career success: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take risks. ...
Let this volume be your guide as you craft—and re-craft—your own creative career over time, constantly striving to up the ante on just who you can become.”
~ Jocelyn K. Glei from Maximize Your Potential
This is the second of the three books currently in 99U Book Series. Check out our Note on the first as well: Manage Your Day-to-Day.
It’s another collection of great little essays by some of the world’s most creative minds (including many authors we feature: Cal Newport, Heidi Grant Halvorson and Tony Schwartz) and reminds me of Steven Pressfield’s trilogy + Austin Kleon’s books on the creative process. Great stuff.
I’m excited to share some of my favorite Big Ideas:
1. Permanent Beta - Welcome to your new residence.
2. Praising - Smartness vs. Effort.
3. Proving Yourself Right - Make a decision then make it right.
4. Seinfeld + Fear + Reruns - Lean in and grow.
5. Expanding the Amplitude - Of the waves we make.
Here’s to Maximizing Our Potential as we Grow Our Expertise, Take Bold Risks & Build Incredible Careers!
More goodness— including PhilosophersNotes on 300+ books in our *OPTIMIZE* membership program. Find out more at brianjohnson . me.
When reading the book, I'd recommend reading it with one eye keeping a lookout for stuff that you can try immediately, and stuff that you might want to try in the future. I'd also look at it as a "basis manual" - it's got specific strategies indeed, but as creative types, we can iterate and experiment using those strategies as the foundation.
I won't spoil the content by listing out specific examples from the book. But I'd definitely recommend getting it, and reading it!
I would give this book 4.5 stars if possible (I really liked it, but I didn't necessarily love it)—however, as that isn't allowed, I decided to round up.
This book focuses on taking risks, staying creative, and building yourself to be the best you that you can be. There's a wide variety of careers reflected in the stories, so it's not really restrictive to any one profession. 99U is heavy into the design industry, but everyone who utilizes creativity on a regular basis--whether for their job or not--will find something worthwhile to read.
From a design standpoint, the book is beautiful. Lots of clean lines and bright, bold color choices. The typography is on point. While this isn't a big deal to most people, I know that I love reading a wonderfully designed book. It adds to the experience.
I'm always highlighting strong passages whenever I'm reading and I found tons to save for later. There's power in words and I know that I'll be looking back at this book for inspiration later on. There's something for everyone here and I'm so glad to have read it. I can't wait till the next installment from 99U.