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Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (The 99U Book Series) Paperback – September 24, 2013
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“Maximize Your Potential is an authentic, powerful guide to making the most of your innate talents. When 'follow your passion' just doesn't cut it, this book gets to the heart of how to make your long term career goals a reality.” —Tina Roth Eisenberg, SwissMiss.com
“A no-nonsense, experience-tested, life-approved cookbook for creative intelligence, exploring everything from harnessing the power of habit to cultivating meaningful relationships that enrich your work to overcoming the fear of failure.” —Maria Popova, Brain Pickings
“This isn’t for everyone—certainly not those who choose feeling helpless over trying to make something work. But if you’re looking to understand creativity through science and psychology with well-documented examples from ancient and modern history, Maximize Your Potential could be your literary jam.” —Kiran Umapathy, Holiday Matinee
“Maximize Your Potential is full of wisdom for helping you take control of your career and navigate the waters yourself.” —Shane Parrish, Farnam Street
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Some of us are so risk-averse that we lose out on opportunities to showcase our passions and that can really benefit our careers and companies. On the other hand, some of us are so driven that we change jobs so much, we never stop to appreciate what we can learn from our current place.
The book is broken into five sections covering:
- Creating Opportunities
- Building Expertise
- Cultivating Collaboration
- Taking Risks
In each section, leaders coach you through spaces and places where you can take action to grow in this particular area. They share their triumphs and mis-steps.
The most helpful chapter for me was written by Tony Schwartz titled "Developing Mastery Through Deliberate Practice". In this chapter he cites the famous study K. Anders Ericsson that lead to Malcolm Gladwell's observation of 10,000 hours to master a skill. Practice doesn't you perfect, but deliberate practice helps you master that particular skill. He challenges us to create rituals so that we are expending the most amount of energy and creative thought on tasks that maximize our output instead of focused on how to put our clothes on.
Each essay chapter ends with a "key takeaway" section that we can use to explore a better version of ourselves.