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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Paperback – July 18, 2011
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Frequently Bought Together
"The definitive guide for B2B sales & marketing professionals to generate real business on LinkedIn." - Jon Ferrara, founder and CEO of the social CRM platform Nimble
"Neal Schaffer puts together a step-by-step way for any business of any size to attract and retain customers by leveraging LinkedIn. Leave out the guess work and grab this gem!" - Joe Pulizzi, Founder, Content Marketing Institute and coauthor of Get Content Get Customers
"Schaffer's second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette....everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn." - Kirkus Discoveries
About the Author
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, “Maximizing LinkedIn for Sales and Social Media Marketing,” and is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.” As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.
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Top Customer Reviews
The book reflects the author's deep knowledge of Linkedin and his own business results from using it in the way he describes. So this is a very practical guide for B2B.
It's segmented and easy to read - I read it in 2 hours - and includes specific Case Studies to illustrate the advice. It clearly explains how to get over the typical stumbling blocks, such as how people and their companies should be represented and interact, and reminds us about the value of the functions of Linkedin that we may have neglected, such as Questions and Answers, and Polls, for example.
Furthemore, by its practical nature it generates a big workload of audits and review and rethinking content and priorities and activies on Linkedin. That meaning that this book can deliver a big outcome if you take up its challenges.
I have developed myself a workload as a result of reading this book. That's a great outcome. If you want to brush up or learn about how to maximise your Linkedin presence value then I recommend this book.
There were a couple of aspects of the book which disappointed me. The least disappointing was the clear message by the author in the opening remarks, and then from time to time later, that this book is clearly intended to be a companion to his first book.Read more ›
Every sales team needs to have this book - and should take one day out of the week to implement one chapter. Although cold-calling will never go away, the tips in this book help to augment your sale's strategy to develop warm leads in a powerful way.
Content is exactly as book's title-- 5 stars.
Describes mechanics of what to do to become the type of networker with 500+ connections (you know the type)-- 3 stars (because those who have many connections don't really need this book.)
Writes a lot of obvious online networking etiquette-- 4 stars (some people may find it useful).
Lacks great insights into how to harvest Linkedin in alternative methods-- 2 stars.
An easy to write book--2 stars.
Essentially this is a primer on Linkedin for sales and prospecting.
This book includes more than 15 short case studies to help tie all the concepts together. Neal start with the fundamentals of effective networking or connecting, emphasizing giving before receiving, a concept that I have long believed critical to effective networking.
You will also learn to create magnetic profiles to attract more leads, establish your self as an industry thought leader, optimize your Linkedin marketing efforts, and even set-up your company page to drive more traffic to your website.
I highly recommend this book to anyone who wants to grow their B2B business.
Publisher: WindMill Networking
In March of 2011 I received an email from Linkedin's founder Reid Hoffman personally thanking me for being among the first million members of the site. In fact, I was in the 700,000 list of newcomers. I was also informed that the site had reached over 100 million members. Quite impressive! At the time I didn't pay any heed to the email or for that matter Linkedin, however, I have to admit that I was curious to learn more about Linkedin and why they have played such an important role in social media. Consequently, I started playing around with the various tools that Linkedin offered and I did implement some of them. However, it was not until I was sent a copy of Neal Schaffer's Maximizing Linkedin for Sales and Social Media Marketing that I actually understood the full potential of Linkedin and why it has become the premier social networking site devoted solely to the professional.
This is Schaffer's second book concerning Linkedin, his first was Windmill Networking: Understanding, Leveraging & Maximizing Linkedin that managed to receive a few prestigious book industry awards, including silver recognition as the best business reference book in 2009 from the Axiom Business Book Awards. Schaffer informs us that his first book was meant to be a reference manual for professionals in every field, and his Maximizing Linkedin for Sales and Social Media Marketing is a companion to this first book. It is to be a guide showing how to reach your full networking potential on the Linkedin platform.Read more ›
Most Recent Customer Reviews
With as fast as social media is changing, it's tough to get a book that's going to be 100% accurate. This has great solid principles however and I found it to be a great resource.Published 12 months ago by Sir Riley McMuscle
The author references several LinkedIn functions that are no longer available on LinkedIn. Ok, but not the most current source of information.Published 20 months ago by kate
This book was really bad for me.
If you don't know anything about social media you might benefit from this. Read more
This was one of the first major books about LinkedIn and is still one of the best, if not THE best. Everything you need to know from the basics of how to set up your professional... Read morePublished on January 8, 2014 by InspiredAnnette
Neal Schaffer has packed his books full of great advice for the social media newbie as well as the experienced online trendsetter. Read morePublished on February 8, 2013 by L. Marvel
This book is great for all levels of knowledge on LinkedIn. It captures why LinkedIn (when utilized correctly) is such a necessity for business & personal growth. Read morePublished on December 23, 2012 by KSlagel
I found this book a great source of smart and practical knowledge as well as relevant case studies on utilising LinkedIn - Thanks Neal!Published on June 21, 2012 by Tim Branagan
The unofficial practical guide to selling and developing B2b business on LinkedIn. This is a good book. Read morePublished on April 10, 2012 by Reg Nordman
This book is an absolute "must read" for anyone (especially sales & marketing professionals) who are considering starting a LinkedIn profile or anyone who has an existing account. Read morePublished on March 14, 2012 by Bill Coyne