Overall I rate the book very highly. There is a mountain of practical advice, and work if you follow-up on all that advice. I'm in the process of touching up my Linkedin profile and making more time for Linkedin again as a result of reading it. But I've deducted one star because of the Negatives. Those Negatives could have been easily avoided, so I assume that they are a conscious choice, and so I'm expressing a difference in opinion rather than fact.
Positive
The book reflects the author's deep knowledge of Linkedin and his own business results from using it in the way he describes. So this is a very practical guide for B2B.
It's segmented and easy to read - I read it in 2 hours - and includes specific Case Studies to illustrate the advice. It clearly explains how to get over the typical stumbling blocks, such as how people and their companies should be represented and interact, and reminds us about the value of the functions of Linkedin that we may have neglected, such as Questions and Answers, and Polls, for example.
Furthemore, by its practical nature it generates a big workload of audits and review and rethinking content and priorities and activies on Linkedin. That meaning that this book can deliver a big outcome if you take up its challenges.
I have developed myself a workload as a result of reading this book. That's a great outcome. If you want to brush up or learn about how to maximise your Linkedin presence value then I recommend this book.
Negative
There were a couple of aspects of the book which disappointed me. The least disappointing was the clear message by the author in the opening remarks, and then from time to time later, that this book is clearly intended to be a companion to his first book. I've never read the first book, and I assumed that given his experience since then that the new one would be a superset. Actually it doesn't even matter what I think, but what I think does matter is that this point is not made clear in any of the product description on Amazon for example. I would not have been disappointed if this had been transparent when I bought the book.
The bigger disappointment was the constant repetition of basic points. The chapters all seem to have published as stand-alone pieces at some point in their life-cycle. They repeat the same things many times, up to 4 or 5, I lost count. They don't repeat them in a pedagogical way, rather, each seems completely blind to the existence of the previous occurrences. This was obviously a chosen format, but I found it distracting and disappointing, almost like things were begin padded out.
Interesting
The author has strong views about managing your online personas, along the lines of "Linkedin for business, Facebook for personal". He explains this thoughtfully - at least it made me contemplate my point of view. And he provides a set of filters to run your posts through to ensure that you maintain your professional persona on Linkedin.
It's interesting because personally I don't really subscribe to this theory. What I do agree with is that linking your Twitter to your Linkedin is not a good idea, and that there are things which you need to think twice about before posting on Linkedin. But ultimately everything will be exposed, so I'd rather put effort into working Linkedin to the max rather than worrying whether I should be saying something in Linkedin or my blog or Facebook or Twitter or Posterous etc etc. I think that you just be yourself but don't dance naked on the dinner table at a business meeting, or with friends that you've just met.
On the author's side he has some compelling evidence to support what he says - and that is the business which he has built from following his own guidelines on Linkedin. That's irrefutable. You might be best to take his advice!
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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Paperback – July 18, 2011
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Neal Schaffer
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Neal Schaffer
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Print length228 pages
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LanguageEnglish
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Publication dateJuly 18, 2011
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Dimensions6 x 0.52 x 9 inches
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ISBN-101463685807
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ISBN-13978-1463685805
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Editorial Reviews
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"The definitive guide for B2B sales & marketing professionals to generate real business on LinkedIn." - Jon Ferrara, founder and CEO of the social CRM platform Nimble
"Neal Schaffer puts together a step-by-step way for any business of any size to attract and retain customers by leveraging LinkedIn. Leave out the guess work and grab this gem!" - Joe Pulizzi, Founder, Content Marketing Institute and coauthor of Get Content Get Customers
"Schaffer's second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette....everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn." - Kirkus Discoveries
"Neal Schaffer is an important voice in the social business movement today. His deep understanding of how LinkedIn operates as a business tool is invaluable." - Beverly Macy, CEO, Gravity Summit and coauthor of The Power of Realtime Social Media Marketing
"For the vast majority of sales & business development professionals out there, LinkedIn is a largely untapped resource... Neal Schaffer props up the ladder and hands you the bucket.... Read it, learn it, and start driving business through LinkedIn!" - Jason Falls, SocialMediaExplorer.com, coauthor of No Bullshit Social Media
"Neal Schaffer puts together a step-by-step way for any business of any size to attract and retain customers by leveraging LinkedIn. Leave out the guess work and grab this gem!" - Joe Pulizzi, Founder, Content Marketing Institute and coauthor of Get Content Get Customers
"Schaffer's second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette....everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn." - Kirkus Discoveries
About the Author
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal's first book, "Windmill Networking: Maximizing LinkedIn," was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, "Maximizing LinkedIn for Sales and Social Media Marketing," and is currently working on his third book, tentatively titled "Windmill Networking: Maximizing Twitter." As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.
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Product details
- Publisher : CreateSpace Independent Publishing Platform (July 18, 2011)
- Language : English
- Paperback : 228 pages
- ISBN-10 : 1463685807
- ISBN-13 : 978-1463685805
- Item Weight : 10.9 ounces
- Dimensions : 6 x 0.52 x 9 inches
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Best Sellers Rank:
#1,860,461 in Books (See Top 100 in Books)
- #988 in Retailing Industry (Books)
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- #4,921 in Sales & Selling (Books)
- Customer Reviews:
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22 global ratings
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Reviewed in the United States on October 4, 2011
Verified Purchase
23 people found this helpful
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Reviewed in the United States on December 6, 2011
Verified Purchase
Writing is very clear-- 5 stars.
Content is exactly as book's title-- 5 stars.
Describes mechanics of what to do to become the type of networker with 500+ connections (you know the type)-- 3 stars (because those who have many connections don't really need this book.)
Writes a lot of obvious online networking etiquette-- 4 stars (some people may find it useful).
Lacks great insights into how to harvest Linkedin in alternative methods-- 2 stars.
An easy to write book--2 stars.
Essentially this is a primer on Linkedin for sales and prospecting.
Content is exactly as book's title-- 5 stars.
Describes mechanics of what to do to become the type of networker with 500+ connections (you know the type)-- 3 stars (because those who have many connections don't really need this book.)
Writes a lot of obvious online networking etiquette-- 4 stars (some people may find it useful).
Lacks great insights into how to harvest Linkedin in alternative methods-- 2 stars.
An easy to write book--2 stars.
Essentially this is a primer on Linkedin for sales and prospecting.
7 people found this helpful
Report abuse
Reviewed in the United States on January 8, 2014
Verified Purchase
This was one of the first major books about LinkedIn and is still one of the best, if not THE best. Everything you need to know from the basics of how to set up your professional profile to using LinkedIn as a lead generator is in this book. The book is comprehensive in content, yet not difficult to understand for those with little to no exposure to this social media platform. Highly recommend this book; Neal Schaffer is an expert in his field - his resources can be counted on to help businesses no matter what their size.
Reviewed in the United States on January 28, 2012
Verified Purchase
25% through Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer on Kindle for Android! http://www.amazon.com/kindleforandroid
As an active Social Media Marketer and very avid reader and researcher I don't often find a lot of new concepts and large volumes of material that is fresh and new. Seldom do I come across a treasure chest of techniques and actions I can take to improve myself and the companies I represent so I usually must read a lot to find one or two gems of wisdom that I've not read before. Neal Schaffer has brought many new concepts and techniques to light for me in this book and I highly recommend it. If you want to learn some great steps, processes and actions you can use immeduately to position your business better in LinkedIn you MUST read this book. I'll definitely be recommending it to my staff and paying attention to who implement's Neal's advice and who doesn't.
As an active Social Media Marketer and very avid reader and researcher I don't often find a lot of new concepts and large volumes of material that is fresh and new. Seldom do I come across a treasure chest of techniques and actions I can take to improve myself and the companies I represent so I usually must read a lot to find one or two gems of wisdom that I've not read before. Neal Schaffer has brought many new concepts and techniques to light for me in this book and I highly recommend it. If you want to learn some great steps, processes and actions you can use immeduately to position your business better in LinkedIn you MUST read this book. I'll definitely be recommending it to my staff and paying attention to who implement's Neal's advice and who doesn't.
3 people found this helpful
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Reviewed in the United States on October 20, 2015
Verified Purchase
With as fast as social media is changing, it's tough to get a book that's going to be 100% accurate. This has great solid principles however and I found it to be a great resource.
One person found this helpful
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5.0 out of 5 stars
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on
Reviewed in the United States on March 14, 2012Verified Purchase
This book is an absolute "must read" for anyone (especially sales & marketing professionals) who are considering starting a LinkedIn profile or anyone who has an existing account. As the saying goes "you think you know, but you have no idea" what you're doing on LinkedIn until you read this book! Neal clearly breaks down all of the key components of LinkedIn and truly helps educate users both old and new how to improve their individual profiles and also give you better insight on how to maximize on the new results. I could not recommend this book enough, for the knowledge in this book it's worth its weight in gold. Thank you Neal for writing such a useful book it shows you are an expert in this topic. Written 3-14-12 by Bill Coyne
Reviewed in the United States on February 8, 2013
Verified Purchase
Neal Schaffer has packed his books full of great advice for the social media newbie as well as the experienced online trendsetter. His book and blog introduced a lot of new ideas and reinforced my existing thinking about LinkedIn.
Reviewed in the United States on December 23, 2012
Verified Purchase
This book is great for all levels of knowledge on LinkedIn. It captures why LinkedIn (when utilized correctly) is such a necessity for business & personal growth. I highly recommend this book to everyone who wants to know more about LinkedIn and use it effectively!
Top reviews from other countries
Jorge Zuazola
5.0 out of 5 stars
The best book on LinkedIn until 2012 on sales and marketing
Reviewed in the United Kingdom on August 13, 2015Verified Purchase
Very practical for all advanced users
The most relevant examples around the world
Making money will be easier after reading this
The most relevant examples around the world
Making money will be easier after reading this
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