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Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business Paperback – April 1, 2006
Top customer reviews
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Kim Gordon writes in a clear and easy to understand style. Instead of inundating the reader with lots of abstract, academic business theory, she instead relates practical, real world marketing information that she herself has already tried and tested. For a relatively slim volume (222 pages including index), this book covers a lot of ground --- including writing great sales letters, relationship marketing, and creating press kits. I can't recommend it highly enough --- especially considering the book's low cost.
Check out Kim Gordon's columns at entrepreneur.com.
To whom it may concern; I have been an "Amazon-Fan" for a decade now and love to order product instead of shopping in stores. I really like the "reviews" and use them always in making a purchase decision.
This book got good reviews so I ordered it and like it.
Now as far as the reviews are concerned; I do read them with a grain of salt in other words able to read between the lines of people just pissed off and those who love the product I am considering.
I kind of do it in a scientific approach; eliminating all the "emotional-comments" as best I can.
So far this has worked well for me because we live in San Diego and the price of gas is now 4 Thirty Nine and I hate "Shopping-Centers" and everything about them.
To me, this book provided a nice overview of each of these tactics, but did not explain how to use each of them step-by-step. I know what email marketing and direct mail are ... how do I actually apply these tactics to my business though? This is what I what looking for out of the book, and it didn't deliver.
The content seemed a bit outdated to me as well. For example, the email marketing section talked about Overture, which hasn't been in the picture for years.
Granted, if you have no background in marketing, then this book provides a nice overview of "Marketing 101" tactics. But to someone who already has a solid understanding of basic marketing principles, and is looking for advice on applying different marketing tactics, I would say look elsewhere.