- Paperback: 240 pages
- Publisher: Kaplan Business (April 1, 2006)
- Language: English
- ISBN-10: 1419520024
- ISBN-13: 978-1419520020
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 4.8 out of 5 stars See all reviews (16 customer reviews)
- Amazon Best Sellers Rank: #1,229,105 in Books (See Top 100 in Books)
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Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business Paperback – April 1, 2006
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Top Customer Reviews
Kim Gordon writes in a clear and easy to understand style. Instead of inundating the reader with lots of abstract, academic business theory, she instead relates practical, real world marketing information that she herself has already tried and tested. For a relatively slim volume (222 pages including index), this book covers a lot of ground --- including writing great sales letters, relationship marketing, and creating press kits. I can't recommend it highly enough --- especially considering the book's low cost.
Check out Kim Gordon's columns at entrepreneur.com.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
To me, this book provided a nice overview of each of these tactics, but did not explain how to use each of them step-by-step. I know what email marketing and direct mail are ... how do I actually apply these tactics to my business though? This is what I what looking for out of the book, and it didn't deliver.
The content seemed a bit outdated to me as well. For example, the email marketing section talked about Overture, which hasn't been in the picture for years.
Granted, if you have no background in marketing, then this book provides a nice overview of "Marketing 101" tactics. But to someone who already has a solid understanding of basic marketing principles, and is looking for advice on applying different marketing tactics, I would say look elsewhere.
Most Recent Customer Reviews
Very nice product! Great job! Feeling the power! thank you from PowerMan!Published 18 months ago by viking
Book arrived quickly and is in fine shape. no dog eared pages and does not appear to have any writing in it. definitely recommend the seller. Thank you.Published on June 6, 2013 by Scribla212
To whom it may concern; I have been an "Amazon-Fan" for a decade now and love to order product instead of shopping in stores. Read more
This book gives very good practical advice for marketing on a budget. Sice it gives you 50 different tips, there is something usefull in there for every small business.Published on February 24, 2009 by S. Wathen
This book was very helpful and easy to read. I applied the techniques and am getting surprising responses.Published on March 31, 2007 by Photo Princess
This book rocks! It is an easy read with tons of information that a new business owner can use. The information is creative, cost-effective and results oriented. Read morePublished on March 17, 2007 by yoga chick