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The McDonaldization of Society 5 1st Edition
There is a newer edition of this item:
Instructor Praise for This Book
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." ―Michael Nofz, University of Wisconsin
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." ―Charles R. Frederick, Jr., Indiana University
Student Praise for This Book
"The text opened my eyes up a bit to the world around me." "I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook."
As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today′s readers in a way that few other books have. The McDonaldization of Society 5 has been updated with many contemporary examples that speak relevantly to today′s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.
New to McDonaldization 5
- Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled "The Starbuckization of Society?" examines the Starbucks phenomenon in relation to McDonaldization.
- Links pop culture to McDonaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.
- Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between McDonaldization and the environment in Chapter 7.
- Looks at precursors and future possibilities of McDonaldization: A revised Chapter 2 combines a discussion of the precursors of McDonaldization and content on dealing with contemporary changes in, and future possibilities of, a McDonaldized world.
Accompanied by High Quality Ancillaries
- An Instructor Resources on CD, featuring PowerPoint presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more, is available for qualified instructors. Contact Customer Care at 1.800.818.7243 (6am – 5pm PT) to request a copy.
- A Student study site at www.pineforge.com/mcdonaldizationstudy5 includes interviews with the author, Learning from SAGE Journal Articles, a McDonaldization myspace page, student activities, and more.
Bundle Options - Explore discounted bundles available with this text. Our bundle prices are lower than the prices of most other introductory Sociology texts alone! Please contact your Sales Representative for more information.
Intended Audience
The bestselling The McDonaldization of Society is already in use in a variety of courses:
Sociology Business & Management
Introduction to Sociology Consumer Behavior
Social Problems Organizational Communication
Social Change Foundations of Leadership
Globalization
Sociology of Work
It is also popular in freshman seminars, as well as with those interested in social criticism.
Contributor to the SAGE/Pine Forge ASA Teaching Innovations & Professional Development Awards Fund
- ISBN-101412954304
- ISBN-13978-1412954303
- Edition1st
- PublisherSAGE Publications, Inc
- Publication dateAugust 31, 2007
- LanguageEnglish
- Dimensions6 x 0.5 x 8.75 inches
- Print length320 pages
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Editorial Reviews
Review
"My ideas and feelings changed tremendously after reading the text because it really opened my mind up."
"The text opened my eyes up a bit to the world around me."
"[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what McDonaldization is."
"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook."
"I loved the book and really enjoyed the way it was written."
"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed."
"I strongly recommend that this text should be use again in the future. It′s a great text book and it helps us as students understand our society more and what our society had become."
"I would definitely recommend that both of my teachers continue to incorporate Ritzer′s text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text."
"It is an extremely effective and thought-provoking text for a Sociology course." -- Student Reviews Published On: 2007-06-20
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." -- Michael Nofz Published On: 2007-07-25
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." -- Charles R. Frederick, Jr Published On: 2007-07-25
About the Author
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.
Product details
- Publisher : SAGE Publications, Inc; 1st edition (August 31, 2007)
- Language : English
- Paperback : 320 pages
- ISBN-10 : 1412954304
- ISBN-13 : 978-1412954303
- Item Weight : 15.2 ounces
- Dimensions : 6 x 0.5 x 8.75 inches
- Best Sellers Rank: #2,729,432 in Books (See Top 100 in Books)
- #4,819 in Sociology (Books)
- #20,230 in Business & Finance
- #26,847 in Business Processes & Infrastructure
- Customer Reviews:
About the author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has been a Distinguished Scholar-Teacher and won a Teaching Excellence award by the American Sociological Association, and in 2004, he was awarded an honorary doctorate by LaTrobe University, Melborune, Australia. He has served as Chair of the American Sociological Association's Sections on Theoretical Sociology and organizations and Occupations. He held the UNESCO Chair in Social Theory at the Russian Academy of Sciences, a Fulbright-Hay Chair at York University in Canada, and a Fulbright-Hays award to the Netherlands. He has been Scholar-in-Residence at the Netherlands Institute for Advanced Study and the Swedish Collegium for Advanced Study in the Social Sciences. Dr. Ritzer's main theoretical interests lie in metatheory as well as applied social theory. In metatheory, his contributions include Metatheorizing in Sociology(Lexington Books, 1991), Sociology: A Multiple Paradigm Science (Allyn and Bacon, 1975, 1980), and Toward an Integrated Sociological Paradigm (Allyn and Bacon). Professor Ritzer is perhaps best known for the McDonaldization of Society (4/e, 2004); translated into more than a dozen languages) and several related books (also with a number of translations, including Expressing America: A Critique of the Global Credit Card Society (1995), Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (2/e, 2005),The Globalization of Nothing (2/e, 2007), and (with Craig Lair) Outsourcing: Globalization and Beyond. He edited the Encyclopedia of Social Theory (2005), and is the founding editor of the Journal of Consumer Culture. He just completed editing the eleven-volume Encyclopedia of Sociology (2007) and The Blackwell Companion to Globalization (2007). In 2006, McGraw-Hill published the second edition of Professor Ritzer's Contemporary Sociological Theory and Its Classic Roots: The Basics. In 2007, McGraw-Hill will publish the seventh edition of Modern Sociological Theory, and the fifth edition of Classical Sociological Theory. The latter texts, as well as this one, have been translated into a number of languages.
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Thanks so much!!
The author Ritzer sees the fast-food restaurant as having become a" more representative contemporary paradigm" and I agree most companies want to be like McDonald's.
"A single homogeneous one face one smile one man." (What a nightmare.)
The food says the author "irredeemably horrid" it is ground kneaded and extruded by heavy machinery that compacts it so the texture is like that of a baloney sausage ....once cooked the burger is insulated in a soggy bun topped with pickle slices that seemed recycled or shredded lettuce that is wet.
Quasi religious feeling indeed Ronald is more well know then Santa.
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun !!
It is not just McDonald's most corporations are becoming more inhumane.
Worse then that is the fact that we have already witnessed the The McDonaldization of Society what is next?
In many ways the book focuses on the more negative impacts of the modern culture of 'fast food'. This is not to say that the issues are not relevant or valid, however the growth of such modern businesses doesn't happen without their ability to successfully satisfy a need.
In many ways the book portrays this commercialism as the culprit yet is this simply happening because that is what modern society is demanding? Cheaper costs and faster service? It is a bit of the chicken and egg syndrome.
All in all the book is a worthwhile read as it demonstrates how far the 'scientific methods' that have been successfully applied and adopted in McDonalds are now common place. It really makes you wonder where it will all end and whether it is really providing benefit. Even if it isn't, as long as there is demand it will remain an applicable business strategy.





