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Me and My Web Shadow: How to Manage Your Reputation Online Paperback – May 15, 2010
'This is an essential read for anyone who wishes to manage their career rather than allow it to happen to them.' Civil Engineering (May 2011)
About the Author
Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.
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PR pros that are setting up an Online Executive Positioning capability will find the arguments the book makes useful for selling the service and its many checklists will help systematize delivery. Paired with a book on SEO, you'll be in excellent shape.