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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs Hardcover – April 24, 2018

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#1 New York Times Bestseller

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.


In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.

In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.

The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In
Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Editorial Reviews

Review

“I’d recommend John’s book for anyone interested in becoming a better manager.”
Bill Gates

“Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of
Measure What Matters. I'm glad John invested the time to share these ideas with the world.”
—Reid Hoffman, cofounder of LinkedIn and author of The Start-up of You

Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader, and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation.” 
—Jim Collins, author of Good to Great
 
“John Doerr has taught a generation of entrepreneurs and philanthropists that execution is everything. 
Measure What Matters shows how any organization or team can aim high, move fast, and excel.”
—Sheryl Sandberg, Facebook COO and founder of LeanIn.org and OptionB.org
 
“In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size.”
—Walter Isaacson, author of Steve Jobs and Leonardo da Vinci
 
“I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read 
Measure What Matters in order to learn some real and practical secrets for success.”
—Anne Wojcicki, founder and CEO of 23andMe
 
“John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. 
Measure What Matters is a must read for anyone motivated to improve their organization.”
—Former Vice President Al Gore
 
Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.”
—Gordon Moore, cofounder of Intel
 
Measure What Matters will transform your approach to setting goals for yourself and your organization.  John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.” 
—Mellody Hobson, president of Ariel Investments
 
“John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.”
—Jonathan Levin, dean of Stanford Graduate School of Business
 
Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.” 
—John Chambers, executive chairman of Cisco
 
“In addition to being a terrific personal history of tech in Silicon Valley, 
Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.”
—Diane Greene, CEO of Google Cloud

About the Author

John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins. He was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world's second and third most valuable companies. He's passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.

Product details

  • Publisher ‏ : ‎ Portfolio; Second Printing edition (April 24, 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0525536221
  • ISBN-13 ‏ : ‎ 978-0525536222
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.85 x 1.1 x 8.5 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 9,393 ratings

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John Doerr
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John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins.

For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.

John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.

Customer reviews

4.5 out of 5 stars
9,393 global ratings

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Customers say

Customers find the book helpful for goal setting and communicating. They find it easy to read and understand, with straightforward concepts and a simple execution template. The stories are relatable and insightful, based on real-life experiences of people and companies. The book provides an effective way to improve performance and objectively measure success.

AI-generated from the text of customer reviews

222 customers mention "Book content"197 positive25 negative

Customers find the book helpful for goal setting. They appreciate the simple framework for setting goals and communicating throughout. The book provides useful examples and case studies that are clearly communicated. It is considered one of the best books on management and useful for fledgling companies.

"...My favorite #quotes from this book: "Good ideas with great execution are how you make magic." @Larry Page "Ideas are easy...." Read more

"...skillfully intertwines real-world examples and case studies, offering valuable insights into the transformative impact of OKRs on focus, alignment,..." Read more

"...Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are..." Read more

"...I particularly liked that as the book progresses, it provides clear examples of how to overcome the nuances of implementing OKRs...." Read more

159 customers mention "Readability"159 positive0 negative

Customers find the book easy to read and recommend it for helping teams focus. They appreciate the case studies and John's personal history of tech in Silicon Valley. The book is thought-provoking and inspiring.

"...All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing." Read more

"...This is a must read. I've had Andy Grove's High Output Management on my list for about 2 years now. I must go read that too!" Read more

"...I enjoyed reading the case studies in the book and about John’s personal history of tech in Silicon Valley...." Read more

"...To conclude, the book is a great and engrossing read. It lit multiple bulbs in my brain from the get-go...." Read more

73 customers mention "Ease of use"65 positive8 negative

Customers find the book easy to understand and motivating. They appreciate the straightforward, simple execution template that is usable by any size. The book presents a methodology to use inside their own company that captures the essence of the business. They also like the simple way of setting objectives and measuring them.

"...releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office...." Read more

"...and the book provides clear examples of how OKRs were successfully implemented by startups, large corporations, and non-profit organizations...." Read more

"...Goals create alignment, clarity, and job satisfaction..." Read more

"...It goes into pretty good detail about how this system helps companies achieve audacious goals, keep employees happy, companies churning, and produce..." Read more

56 customers mention "Story quality"50 positive6 negative

Customers find the stories meaningful, relatable, and insightful. They appreciate the compelling showcase of real-life experiences of people and companies. The storytelling structure is appreciated by readers. It reinforces the concept of OKRs and CFRs and provides a good explanation of the thinking behind them.

"...the practical application of OKRs, particularly through the compelling showcase of how notable companies like Google, Bono, and the Gates Foundation..." Read more

"This is a very business focused book. There are some great perspectives, but personally it felt like the same things about OKRs..." Read more

"...I appreciate the specificity and instructive nature of the early content. Too many application narratives for my needs." Read more

"...The author states this powerful phrase “People watch what you do more than what you say”..." Read more

20 customers mention "Performance"20 positive0 negative

Customers find the book's performance effective. They mention it provides a systematic way to improve performance in commercial teams, objectively measure success, and track progress. The book is an excellent introduction into the world of performance alignment and stretch goal development.

"...impact of OKRs on focus, alignment, and overall performance within diverse business settings...." Read more

"...Tracking your performance throughout, ownership of mistakes, praising often, all contribute to better performance. This is a must read...." Read more

"...OKRs are how you track progress, create alignment, and encourage engagement around measurable goals...." Read more

"...had a significant amount of pages dedicated to WHY OKRs are helpful, effective, etc. If I'm reading the book, I'm already bought into the concept...." Read more

17 customers mention "Measurableness"17 positive0 negative

Customers find the book helpful for setting clear, impactful measurable goals. It explains that while traditional measurements are useful, OKRs help you stay focused. The book makes an excellent case for having measurement systems in place and applies to any organization size. It defines goal setting and motivates with goals.

"...examples of how OKRs were successfully implemented by startups, large corporations, and non-profit organizations...." Read more

"...used by teams and individuals to set challenging, ambitious goals with measurable results...." Read more

"...Results compare and monitor how to reach the objective, so they are measurable and verifiable, aka OKR...." Read more

"...types of top-down objectives, and how to set up objectives that are measurable, make people accountable, and help keep people aligned...." Read more

11 customers mention "Depth"11 positive0 negative

Customers appreciate the book's depth. They find it effective in explaining OKRs and how they work. The book provides good insights into OKR history and success stories. Readers also appreciate the deep dive into committed, aspirational, and CFRs.

"A great deal of insights into how Google and number of other businesses (many in tech it not all) have adopted a forms OKR..." Read more

"This book is good at explaining the history of OKRs and sharing some success stories...." Read more

"...But this was a great book, really appreciated the deep dive into committed OKRs, aspirational OKRs and CFRs..." Read more

"...Excellent starting point on the journey with OKRs." Read more

27 customers mention "Pacing"3 positive24 negative

Customers find the book's pacing slow. They find the examples repetitive and boring at times. The book seems unimaginative, overly complicated, and superficial.

"...give some clues as to how issues like diversity, harrassment, inapppropriate content, hate speech etc can keep occurring on Google sites like..." Read more

"...The only downside to this I would say is that there are too many stories of 'apparent’ success and not enough of failures...." Read more

"...There are many good points, and some great examples, but the book just drags on and on...." Read more

"...For some weird reasons, I did not enjoy reading the examples very much...." Read more

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Top reviews from the United States

  • Reviewed in the United States on September 20, 2018
    I just finished "Measure What Matters" by John Doerr. Such a great book full of advice for companies struggling with #execution.
    My favorite #quotes from this book:
    "Good ideas with great execution are how you make magic." @Larry Page
    "Ideas are easy. Execution is everything."
    "I view this year's failure as next year's opportunity to try it again." @Gordon Moore
    "Specific hard goals produce a higher level of output than vaguely worded ones."
    "Set goals from bottom up."
    "Dare to fail."
    "... four OKR superpowers: focus, alignment, tracking, and stretching."
    "Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them." @Andy Grove
    "When you are tired of saying it, people are starting to hear it." Jeff Weiner
    "Done is better than perfect." Sheryl Sandberg
    "... if we try to focus on everything, we focus on nothing."
    "Growth costs money."
    "... you can only do one big thing at a time really well, and so you better know what that one is."
    "Doing too much too soon will definitely end in pain."
    "To inspire true commitment, leaders must practice what they teach"
    "Transparency seeds collaboration."
    "Having a good mission is not enough. You need a concrete objective, and to need to know how you're going to get there."
    "... my favorite definition of entrepreneurs: Those who do more than anyone thinks possible ... with less than anyone thinks possible."
    "If you set a crazy, ambitious goal and miss it, you'll still achieve something remarkable." @Larry Page
    "Stretch goals can be crushing if people do not believe they're achievable. That's where the art of framing comes in."
    "Feedback is an opinion, grounded in observations and experiences, which allows us to know what impression we make on others." Sheryl Sandberg
    "Feedback can be highly constructive- but only if it is specific."
    "Continuous recognition is a powerful driver of engagement."
    "... a really good company values different opinions."
    "... behavior defines a company more meaningfully than product lines or market share."
    "Vision-based leadership beats command-and-control."
    "People watch what you do more than what you say."
    "Time is the enemy of transformation."
    "... there was no shame in trying your hardest and failing, not when OKRs help you fail smart and fail fast."
    "Goal setting is more art than science."
    4 people found this helpful
    Report
  • Reviewed in the United States on January 23, 2024
    "Measure What Matters" by John Doerr is an insightful exploration of the power of Objectives and Key Results (OKRs) in driving organizational success.

    The book proves to be immensely helpful in understanding the practical application of OKRs, particularly through the compelling showcase of how notable companies like Google, Bono, and the Gates Foundation have harnessed this goal-setting framework to achieve remarkable results.

    Doerr's narrative skillfully intertwines real-world examples and case studies, offering valuable insights into the transformative impact of OKRs on focus, alignment, and overall performance within diverse business settings.

    Whether you're a business leader, entrepreneur, or anyone interested in effective goal-setting strategies, "Measure What Matters" serves as an inspirational and instructive guide, demonstrating the tangible benefits of adopting OKRs in driving success and innovation.
    One person found this helpful
    Report
  • Reviewed in the United States on March 6, 2023
    I am a fan of business process books, and this book Measure What Matters, comes highly recommended.

    Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are a fine way of working towards that goal.

    The process is relatively simple, pick an objective and then key-results that will contribute to that objective.

    One of the nice aspects of OKR is that recent Microsoft (MS) Office releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office.

    The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated. When Intel decided to go after Motorola, the book says that everyone in the company worked on the objective, but Intel was a large company with a lot of support personnel. It is hard to believe that the janitorial staff, the admin sections, etc. all chipped in on that one objective. I understand that general idea, but it detracts from the book's credibility.

    The book does not spend a lot of time on giving examples of how to develop OKRs. It has a lot of illustrative examples of businesses that used OKRs and had miraculous turn-arounds, but the book spends little time on how to actually find and instantiate. A chapter or three that talked through the process with some simple examples would have been welcomed.

    Finally, I'm at a start-up now that is using the OKR methodology, and the book implies that you need to be "all in" on OKRs. We are finding that you need to find a way to work into OKR. The everywhere all at once approach the book advocates can be wildly impractical.

    All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing.
    Customer image
    4.0 out of 5 stars A good idea, but a little over-stated
    Reviewed in the United States on March 6, 2023
    I am a fan of business process books, and this book Measure What Matters, comes highly recommended.

    Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are a fine way of working towards that goal.

    The process is relatively simple, pick an objective and then key-results that will contribute to that objective.

    One of the nice aspects of OKR is that recent Microsoft (MS) Office releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office.

    The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated. When Intel decided to go after Motorola, the book says that everyone in the company worked on the objective, but Intel was a large company with a lot of support personnel. It is hard to believe that the janitorial staff, the admin sections, etc. all chipped in on that one objective. I understand that general idea, but it detracts from the book's credibility.

    The book does not spend a lot of time on giving examples of how to develop OKRs. It has a lot of illustrative examples of businesses that used OKRs and had miraculous turn-arounds, but the book spends little time on how to actually find and instantiate. A chapter or three that talked through the process with some simple examples would have been welcomed.

    Finally, I'm at a start-up now that is using the OKR methodology, and the book implies that you need to be "all in" on OKRs. We are finding that you need to find a way to work into OKR. The everywhere all at once approach the book advocates can be wildly impractical.

    All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing.
    Images in this review
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    23 people found this helpful
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Top reviews from other countries

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  • JG Araujo
    5.0 out of 5 stars This book is life changing
    Reviewed in Brazil on July 17, 2023
    Read it and comment bellow if it is not.
    As a manager we commonly fall for lack of vision from the top.
    This book clearly illustrates what an on sync enterprise can accomplish.
    Totally worth the time.
  • Pepe
    5.0 out of 5 stars Muy bien
    Reviewed in Spain on July 9, 2024
    Todo llegó muy bien y rápido
  • Reader
    5.0 out of 5 stars 👌
    Reviewed in India on April 9, 2024
    Fantastic book. Wish I had read it a lot earlier in my career. Simplifies a very complicated process. Lovely examples as well.
  • N Mehta
    5.0 out of 5 stars Excellent book - Strongly recommend
    Reviewed in the United Kingdom on May 4, 2021
    I really enjoyed reading this book. Everything explained very well by author with good case studies.

    Great to know regarding Google case study and some other case studies.

    There is a lot to learn from this book. All the organisations from small, medium to large need to read this book.

    I strongly recommend this book to read to take your organisation to a new heights.
  • Marc
    5.0 out of 5 stars Herausragendes Business Buch zum Thema OKR's
    Reviewed in Germany on January 28, 2021
    Da viele Rezensionen hier verhältnismäßig negativ sind, fühle ich mich gezwungen ein paar Worte zu dem Buch zu schreiben. Ich bin der Meinung, dass dieses Buch ist, was man daraus macht, wie so vieles im Leben. Persönlich halte ich das Buch für wahnsinnig gut und brilliant.

    Was man Wissen sollte, aber bereits der Einband hergibt, es handelt sich mit Sicherheit nicht um eine wissenschaftliche Abhandlung oder Anleitung um all seine Probleme zu lösen und das perfekte Unternehmen aufzubauen. Hier werde OKRs dargestellt, ein simples, aber brilliantes Tool zur strategischen Zielsetzung in Unternehmen. Um dieses Tool zu veranschaulichen, gibt es viele Beispiele, die zumeist ein Kapitel umfassen, von Google, über die Melinda and Bill Gates Stiftung bis zu ONE ist alles dabei. Die Kapitel sind kurz gehalten und daher sehr gut leserlich. Als Ressourcen sind dann auch noch ein Auszug von Googles OKR Prozess gegeben, was mit Sicherheit eine gute Orientierung ist. Als kleines i-Tüpfelchen sehe ich noch die vielen Geschichten und persönlichen Erzählungen des Autors und des gesamten Silicon Valley.

    Alles in allem halte ich dieses Buch für sehr gelungen um OKRs und die sich ergebenden Möglichkeiten zu verstehen. Die persönlichen Noten des Autors machen dieses Buch zu etwa besonderem unter den Business Ratgebern. Ich werde dieses Buch mit Sicherheit weiterempfehlen und kann daher auch hier nur zu einem Kauf raten.