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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs Audible Audiobook – Unabridged

4.5 4.5 out of 5 stars 9,309 ratings

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked.

In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.

The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Read by John Doerr, William Davidow, Brett Kopf, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Julia Collins, Alex Garden, Joseph Suzuki, Andrew Cole, Bono, and others

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Product details

Listening Length 7 hours and 56 minutes
Author John Doerr, Larry Page - foreword
Narrator John Doerr, full cast, Julia Collins, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Julia Collins, Alex Garden, Joseph Suzuki, Various
Whispersync for Voice Ready
Audible.com Release Date April 24, 2018
Publisher Penguin Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B07BMJ4L1S
Best Sellers Rank #2,148 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#6 in Strategic Business Planning
#21 in Entrepreneurship (Audible Books & Originals)
#25 in Business Management (Audible Books & Originals)

Customer reviews

4.5 out of 5 stars
9,309 global ratings

Customers say

Customers find the concepts in the book helpful, solid, and interesting. They describe the book as a good read for anyone interested in understanding the perspective of one of the most useful books they've read in 2018. Opinions are mixed on the storytelling, with some finding it meaningful and relatable, while others say the examples lack more detail. Readers also have mixed opinions on the writing quality, with some finding it well-written and easy to read, while others say it's repetitive at times.

AI-generated from the text of customer reviews

182 customers mention "Concept development"155 positive27 negative

Customers find the concepts in the book solid, interesting, and instructive. They also appreciate the clear examples and resources at the end. Readers mention the simple method turns OKRs into a devastatingly effective business tool.

"...OKRs are how you track progress, create alignment, and encourage engagement around measurable goals...." Read more

"...setting strategies, "Measure What Matters" serves as an inspirational and instructive guide, demonstrating the tangible benefits of adopting OKRs in..." Read more

"...The process is relatively simple, pick an objective and then key-results that will contribute to that objective...." Read more

"Interesting account of cases without depth. Entertaining, but in my opinion fell short in providing helpful examples...." Read more

143 customers mention "Readability"138 positive5 negative

Customers find the book easy to read and useful. They say it's idea-dense, inspiring, and one of the best books on management. Readers also mention the book is engaging and a must-read for all managers.

"I’m always looking for tools to increase productivity. This book is an excellent introduction if you’re not familiar with OKRs...." Read more

"...The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated...." Read more

"I have not read the book yet. I got it to read for work, but the quality is good you can barely tell it is used at all so a good price and value" Read more

"Really engrossing book. Couldn't stop. Amazed at how something so simple can revolutionise and harmonise a group of people...." Read more

10 customers mention "Value for money"10 positive0 negative

Customers say the book is worth every penny and a good purchase.

"...the quality is good you can barely tell it is used at all so a good price and value" Read more

"...Lots of value here but also some issues I found with the book as a whole...." Read more

"This book is in my top 5 book list for business. Good Profit, Innovators Solution, Good to Great, Questions that sell. Round out the 5...." Read more

"...This book has so much value and then after sharing that value it presents a methodology to use inside your own company right away...." Read more

48 customers mention "Storytelling"33 positive15 negative

Customers find the storytelling meaningful, relatable, and entertaining. They appreciate the profound concept and success stories. However, some readers feel the examples lack more detail to make them useful. Additionally, they say the book feels repetitive and unfinished.

"...All in all, I found the chapters to be short yet impactful, and arranged in a logical sequence...." Read more

"...book on how KPIs work and should work with prime examples and inspirational stories. Will help anyone to start understanding the concepts." Read more

"...a lot of "marketing" material in the book, and some of the examples seem over-stated...." Read more

"Book has some interesting stories on start-ups. This was written in 2017 so it's interesting to look up what is going in companies right now...." Read more

31 customers mention "Writing quality"21 positive10 negative

Customers have mixed opinions about the writing quality of the book. Some mention it's well-written, easy to read, and clear. However, others say it's repetitive at times with examples and drags on.

"Enjoyed this self-development book, easy to read, motivational!" Read more

"I read this book during a vacation. Really enjoyed. Easy read. Logical. Informative." Read more

"...There are many good points, and some great examples, but the book just drags on and on...." Read more

"...I thought the author did a great job with both...." Read more

9 customers mention "Page missing"0 positive9 negative

Customers find the book has missing pages and is out of order. They also mention that some blank pages are missing.

"...book and the premise, but halfway through I have come across several blank pages that seem to have been missed during printing." Read more

"...I only got to it a few months after and noticed a whole bunch of missing pages/chapters, out of order pages, and repeated content...." Read more

"I like the book and the content but multiple pages were not printed... it is not just the two pages in the picture but reoccurs a few times..." Read more

"...(missing 15 pages in the middle). Later in the book pages 211-226 are duplicated." Read more

A good idea, but a little over-stated
4 out of 5 stars
A good idea, but a little over-stated
I am a fan of business process books, and this book Measure What Matters, comes highly recommended.Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are a fine way of working towards that goal.The process is relatively simple, pick an objective and then key-results that will contribute to that objective.One of the nice aspects of OKR is that recent Microsoft (MS) Office releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office.The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated. When Intel decided to go after Motorola, the book says that everyone in the company worked on the objective, but Intel was a large company with a lot of support personnel. It is hard to believe that the janitorial staff, the admin sections, etc. all chipped in on that one objective. I understand that general idea, but it detracts from the book's credibility.The book does not spend a lot of time on giving examples of how to develop OKRs. It has a lot of illustrative examples of businesses that used OKRs and had miraculous turn-arounds, but the book spends little time on how to actually find and instantiate. A chapter or three that talked through the process with some simple examples would have been welcomed.Finally, I'm at a start-up now that is using the OKR methodology, and the book implies that you need to be "all in" on OKRs. We are finding that you need to find a way to work into OKR. The everywhere all at once approach the book advocates can be wildly impractical.All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing.
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Top reviews from the United States

Reviewed in the United States on March 4, 2022
I’m always looking for tools to increase productivity. This book is an excellent introduction if you’re not familiar with OKRs. I enjoyed reading the case studies in the book and about John’s personal history of tech in Silicon Valley.

Measure What Matters is a handbook for both small and large organizations for setting and achieving audacious goals through the use of OKRs. OKRs stands for "Objectives and Key Results." It is a collaborative goal-setting methodology used by teams and individuals to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals.

John is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins.

John was an original investor and board member at Google and Amazon. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning.
One person found this helpful
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Reviewed in the United States on January 23, 2024
"Measure What Matters" by John Doerr is an insightful exploration of the power of Objectives and Key Results (OKRs) in driving organizational success.

The book proves to be immensely helpful in understanding the practical application of OKRs, particularly through the compelling showcase of how notable companies like Google, Bono, and the Gates Foundation have harnessed this goal-setting framework to achieve remarkable results.

Doerr's narrative skillfully intertwines real-world examples and case studies, offering valuable insights into the transformative impact of OKRs on focus, alignment, and overall performance within diverse business settings.

Whether you're a business leader, entrepreneur, or anyone interested in effective goal-setting strategies, "Measure What Matters" serves as an inspirational and instructive guide, demonstrating the tangible benefits of adopting OKRs in driving success and innovation.
Reviewed in the United States on March 6, 2023
I am a fan of business process books, and this book Measure What Matters, comes highly recommended.

Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are a fine way of working towards that goal.

The process is relatively simple, pick an objective and then key-results that will contribute to that objective.

One of the nice aspects of OKR is that recent Microsoft (MS) Office releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office.

The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated. When Intel decided to go after Motorola, the book says that everyone in the company worked on the objective, but Intel was a large company with a lot of support personnel. It is hard to believe that the janitorial staff, the admin sections, etc. all chipped in on that one objective. I understand that general idea, but it detracts from the book's credibility.

The book does not spend a lot of time on giving examples of how to develop OKRs. It has a lot of illustrative examples of businesses that used OKRs and had miraculous turn-arounds, but the book spends little time on how to actually find and instantiate. A chapter or three that talked through the process with some simple examples would have been welcomed.

Finally, I'm at a start-up now that is using the OKR methodology, and the book implies that you need to be "all in" on OKRs. We are finding that you need to find a way to work into OKR. The everywhere all at once approach the book advocates can be wildly impractical.

All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing.
Customer image
4.0 out of 5 stars A good idea, but a little over-stated
Reviewed in the United States on March 6, 2023
I am a fan of business process books, and this book Measure What Matters, comes highly recommended.

Any process that leads to transparent, cohesive goals for an organization is useful, and Objectives+Key-Results (OKR) as described in this book are a fine way of working towards that goal.

The process is relatively simple, pick an objective and then key-results that will contribute to that objective.

One of the nice aspects of OKR is that recent Microsoft (MS) Office releases have an OKR tracker embedded in the package that makes implementation easier if you are using MS Office.

The book was good, but a few nits ... it has a lot of "marketing" material in the book, and some of the examples seem over-stated. When Intel decided to go after Motorola, the book says that everyone in the company worked on the objective, but Intel was a large company with a lot of support personnel. It is hard to believe that the janitorial staff, the admin sections, etc. all chipped in on that one objective. I understand that general idea, but it detracts from the book's credibility.

The book does not spend a lot of time on giving examples of how to develop OKRs. It has a lot of illustrative examples of businesses that used OKRs and had miraculous turn-arounds, but the book spends little time on how to actually find and instantiate. A chapter or three that talked through the process with some simple examples would have been welcomed.

Finally, I'm at a start-up now that is using the OKR methodology, and the book implies that you need to be "all in" on OKRs. We are finding that you need to find a way to work into OKR. The everywhere all at once approach the book advocates can be wildly impractical.

All in all, this is a good idea, but the book would have benefitted from some additional how-to chapters and a little less marketing.
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14 people found this helpful
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Reviewed in the United States on August 2, 2024
I have not read the book yet. I got it to read for work, but the quality is good you can barely tell it is used at all so a good price and value
Reviewed in the United States on April 27, 2024
Really engrossing book. Couldn't stop. Amazed at how something so simple can revolutionise and harmonise a group of people. Much like sport, you rally around a cause ie to win, and then have your roles individually and collectively. Tracking your performance throughout, ownership of mistakes, praising often, all contribute to better performance. This is a must read. I've had Andy Grove's High Output Management on my list for about 2 years now. I must go read that too!
One person found this helpful
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Reviewed in the United States on June 7, 2024
Interesting account of cases without depth. Entertaining, but in my opinion fell short in providing helpful examples. It does bring some valuable insights, though.
One person found this helpful
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Top reviews from other countries

Translate all reviews to English
JG Araujo
5.0 out of 5 stars This book is life changing
Reviewed in Brazil on July 17, 2023
Read it and comment bellow if it is not.
As a manager we commonly fall for lack of vision from the top.
This book clearly illustrates what an on sync enterprise can accomplish.
Totally worth the time.
Pepe
5.0 out of 5 stars Muy bien
Reviewed in Spain on July 9, 2024
Todo llegó muy bien y rápido
Reader
5.0 out of 5 stars 👌
Reviewed in India on April 9, 2024
Fantastic book. Wish I had read it a lot earlier in my career. Simplifies a very complicated process. Lovely examples as well.
One person found this helpful
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EATravels
5.0 out of 5 stars If you buy one business book this year, this should be it.
Reviewed in the United Kingdom on February 21, 2024
I was new to the concept of OKRs', however, this book, so well laid out and so well written was great.
I go back to it time and time again, and love the case studies. I have ordered as gifts for fellow entrepreneurs.
Marc
5.0 out of 5 stars Herausragendes Business Buch zum Thema OKR's
Reviewed in Germany on January 28, 2021
Da viele Rezensionen hier verhältnismäßig negativ sind, fühle ich mich gezwungen ein paar Worte zu dem Buch zu schreiben. Ich bin der Meinung, dass dieses Buch ist, was man daraus macht, wie so vieles im Leben. Persönlich halte ich das Buch für wahnsinnig gut und brilliant.

Was man Wissen sollte, aber bereits der Einband hergibt, es handelt sich mit Sicherheit nicht um eine wissenschaftliche Abhandlung oder Anleitung um all seine Probleme zu lösen und das perfekte Unternehmen aufzubauen. Hier werde OKRs dargestellt, ein simples, aber brilliantes Tool zur strategischen Zielsetzung in Unternehmen. Um dieses Tool zu veranschaulichen, gibt es viele Beispiele, die zumeist ein Kapitel umfassen, von Google, über die Melinda and Bill Gates Stiftung bis zu ONE ist alles dabei. Die Kapitel sind kurz gehalten und daher sehr gut leserlich. Als Ressourcen sind dann auch noch ein Auszug von Googles OKR Prozess gegeben, was mit Sicherheit eine gute Orientierung ist. Als kleines i-Tüpfelchen sehe ich noch die vielen Geschichten und persönlichen Erzählungen des Autors und des gesamten Silicon Valley.

Alles in allem halte ich dieses Buch für sehr gelungen um OKRs und die sich ergebenden Möglichkeiten zu verstehen. Die persönlichen Noten des Autors machen dieses Buch zu etwa besonderem unter den Business Ratgebern. Ich werde dieses Buch mit Sicherheit weiterempfehlen und kann daher auch hier nur zu einem Kauf raten.
2 people found this helpful
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