- Paperback: 336 pages
- Publisher: Jossey-Bass; 1 edition (October 9, 2012)
- Language: English
- ISBN-10: 1118137604
- ISBN-13: 978-1118137604
- Product Dimensions: 6.9 x 0.9 x 9.1 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 4.9 out of 5 stars See all reviews (11 customer reviews)
- Amazon Best Sellers Rank: #562,368 in Books (See Top 100 in Books)
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Measuring the Networked Nonprofit: Using Data to Change the World 1st Edition
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From the Back Cover
"A powerful and entertaining book on how to use measurement and social media to kick butt and change the world."
Guy Kawasaki, author, Enchantment; former chief evangelist of Apple
Measuring the Nonprofit World
"Read Measuring the Networked Nonprofit to help you figure out what kind of results you're getting, and then figure out to get even more effective."
Craig Newmark, founder, craigslist, craigconnects.org
"Measuring the Networked Nonprofit is essential reading for any nonprofit leader trying to figure out what social media can do for her organizationand what pitfalls to avoid. Kanter and Paine demystify social media strategies, tools, and metrics, and make them accessible to techies and technophobes alike."
Kathy Reich, Director of Organizational Effectiveness Grantmaking, The David and Lucile Packard Foundation
"This book is the cutting edge of evaluating the effectiveness of social media and goes beyond methods to show that measurement is about strategic thinking and evidence-informed action."
Michael Quinn Patton, author, Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use
"The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, inviting to read, and fun to implement!"
Kim Meredith, executive director, Stanford Center on Philanthropy and Civil Society
"The authors provide an invaluable guide to philanthropists and their beneficiaries and answer the question: 'How do we measure the effectiveness of our nonprofit's networked social media efforts?' This is a readable, practical book!"
Howard Rheingold, author, Net Smart: How to Thrive Online
"Measuring the Networked Nonprofit is a must-read for anyone in the social good sector. The authors are both funny and talented storytellers. Stop reading this stupid blurb and go read the book."
Shel Israel, coauthor, Naked Conversations and Forbes contributor
"In a new world of social media and big data, the authors cut through the noise to help you design and measure campaigns."
About the Author
Brian Solis, bestselling author, The End of Business as Usual and Engage!
Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.
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Top customer reviews
What is excellent about this book is it takes models and theories, for example "ladder of engagement," and presents these in everyday language, tying in practical advice, current means of measurement, and examples. This helps make complexities of measurement more accessible to those in nonprofits who deal with social media and presenting its results to decision makers. My perspective is that of a volunteer for largely volunteer run organizations, so I had to translate for that regarding the small staff discussions throughout the book. I imagine the same would be true of mid-size nonprofit employers, having to translate back to a smaller scale concern, but I believe this book would be applicable for quite a range of nonprofits.
That is not to say I found the book perfect. For one, transitions between topics can be rather abrupt within chapter narratives, even for a nonfiction book about technical issues. Also, future editions of "Measuring the Networked Nonprofit" should correct the one key weakness within it - the examples were rather hit or miss. First, the hypothetical Katie's Kat Shelter (KKS) was used so many times that it hindered rather than forwarded the points being made. How likely are such concepts and measures to work in the real world if the text's examples have to be imagined to write about? Even the real world examples needed more care. The full-page SeaWorld example in the chapter on relationship building may indeed be applicable to social media for organizations in crisis, but SeaWorld is a business, not a nonprofit. That's not to say that business applications aren't applicable for nonprofits, it just wasn't presented that way within this book specifically about measurement for nonprofits.
Those concerns aside, MEASURING THE NETWORKED NONPROFIT is an excellent resource for the times. Making complex analyses more accessible is a worthwhile contribution to those involved in helping nonprofits that seek to help in the world.
If you communicate on behalf of a nonprofit you've got to read this book, pronto! And better yet, buy a copy for your Executive Director too.
Thanks Beth and Katie for giving all us Do Gooders an entertaining and approachable book that will help us all save time and be better communicators.
Most recent customer reviews
many books focus on measurement and the corporate organisation
this one hits the spot and fills a real...Read more