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Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online Paperback – January 6, 2016

5.0 out of 5 stars 14 customer reviews

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About the Author

Tyler Collins is a digital marketer by trade, SEO consultant at heart, online reputation expert by demand, and pilots several successful tech ventures. Highly sought after by Fortune 500 companies, C-level executives, and online marketing “gurus” seeking the most cutting-edge tactics for search engine placement and online reputation management. Over 15 years of Internet marketing, search engine optimization, web application development, and reputation management, Tyler has built dozens of successful digital media teams, and delivers results for over 3,000 clients in over 130 different industries. Founder of Swell Marketing Inc, a full-spectrum digital agency fulfilling online marketing and Internet application development services to thousands of companies, while providing turn-key white-label services and training for SEO companies and delivering silent back-end SEO processes for dozens of front facing SEO firms. National speaker, author, and online marketing mentor, Tyler specializes in analyzing, planning & executing ROI driven marketing programs for small, medium, and large websites. Clients include companies like NIKE, Hurley, Charles Schwabb, CocaCola, Dermalogica, Tracfone, O’Neill, Abraham Group, and dozens of Fortune 500 companies. Mentored by preeminent business growth expert Jay Abraham, Collins has gained strategic positioning as a trusted SEO/SEM consultant among the world's greatest digital marketing moguls. Tyler Collins sits on the Board of Directors at Surfline.com, a global surf media website powered by marine weather and wave forecasting technology, providing international reporting with hundreds of live, high definition streaming cams around the globe. Outside the professional sector, Tyler is a life coach and mentor to young adults, and gives regular motivational talks at high schools. He is an avid surfer, scuba diver, and environmentalist. Collins is considered a “process nut”, always seeking to define the right formula for everything in life, and often sees the sunrise while reading Google's latest organic search algorithm patent, washed down with some strong black coffee. To contact Tyler about speaking, consulting, or services, please visit Swell Marketing Inc or the ORMBook.com website.
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Product Details

  • Paperback: 286 pages
  • Publisher: CreateSpace Independent Publishing Platform (January 6, 2016)
  • Language: English
  • ISBN-10: 1519762259
  • ISBN-13: 978-1519762252
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #651,950 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
The Mechanics of Online Reputation Management is a must have for not only individuals who want to look good on the internet, but it is a must have for Digital Marketing and Search Engine Optimization Professionals everywhere. One thing that I really appreciated in this book is that it came quickly in the mail. When I ordered it a week ago, it arrived right when Amazon said it would, Friday night. Since receiving the book I have skimmed it, and I was immediately drawn to the extensive list of video sites, social media sites, and other extremely practical resources. It is quite difficult to find good advice, and even harder to find good help these days as a small business owner or marketing professional. I think that this book raises the bar on the standard of content that marketing books should have. In addition this book is extremely detailed and thorough about all the types of ways that you can go about implementing your search strategy (images, text, video, web asset creation and other rich content). This information marketers charge thousands for, but it is in this book for less than $20. Buy the book, you will be happy you did. I know I am. :-)

This book will be placed in and remain in my reference bookshelf for all of my digital marketing efforts.
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Format: Kindle Edition Verified Purchase
Online reputation management is done to protect the reputation of an individual, company, and product through online. Since each person has gained access over the internet and is utilizing it optimally to acquire information about the product, services or person, the need to keep your content safe and clean online has become very essential. You should ensure that whoever reads regarding you or your business over the internet, this must be a good stuff. Handling your online reputation is an important aspect in the world of business.
Tyler Collins details on search strategy. He gives step by step instructions to fix reputation and damage control let alone
on how to set up a positive website. A must read before setting up a business website. Most excellent book!!
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Format: Kindle Edition Verified Purchase
There are very few books I would consider a “must read,” but this one is full of pertinent information that every business owner; every individual who relies on the internet for their business as well as personal reputation should read. And in this age, that means everyone except Grandma. This book gives a layman’s explanation of the mysterious world of SEO’s, links, URL’s, and answers the question of why certain items are always pulled up on the first page of an internet search. Collins offers a step-by-step instructional guide to developing, maintaining or repairing the online reputation of a business or individual. He offers numerous sources to help get you started building a positive internet presence at no cost or low cost, as well as helpful instructions for doing damage control when negative information becomes linked to you or your business. I highly recommend this book for everyone who wishes to affect their business or personal reputation via the internet, or anyone who simply desires to learn more about the web itself. Though Collins’ knowledge is clearly extensive, his book does not read as an “over your head” tech manual. Very user friendly!
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Format: Paperback Verified Purchase
I don't know how else to say it.. This book is absolutely amazing. I have been practicing search engine optimization for 10 years, thinking "here we go another outdated SEO book" but quite frankly, I learned more from Tyler in a couple days than I have through the last few years actually performing search engine marketing for my clients. Talk about a goldmine of information! This answered so many questions I've had about why certain pages show up in search and other properties never seem to make it to top ranking positions, why certain brands gain traction faster than others, and what strategies still work and will always work by focusing on satisfying USERS AND SEARCH ENGINES simultaneously. Even though Tyler provides a disclaimer in the beginning about what this book is and isn't, its a whole lot more than promised, and actually was a great branding/marketing/social media book. Including everything from where and how to identify reputation problems (many I didn't know to look for and yes, oops.. founds some) to step-by-step how to eliminate them. And the amount of content publishing and distribution resources blows my mind. It's one of those resources that you can read through quickly (or slowly if you are starting out early in the digital game) and then want to go back to a dozen times to follow the guides and use the resources. I already know this solved tons of problems for me and was quite liberating because it validated some assumptions I've had but wasn't quite sure about. Definitely get the book while this is still available (kind of surprised because there seems to be a ton of secret sauce). Superbly elevating resource for anyone in need of digital reputation management. Check out his "Reputation Black Box" coaching program in the back also, seems like a good program. Anyone know how much it costs or if he already has 50 people?
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Format: Paperback Verified Purchase
I've been looking for a comprehensive set of solutions for reputation management for a while now but have frequently been disappointed at the absence of quality guides on the market. My search led me to a couple of guides that seemed promising at first, but a closer look revealed outdated methods or strategies that I had already tried and that didn’t really provide any beneficial results. I was about ready to give up and simply rely on the scant knowledge I could get from online sources until I chanced upon the Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online by Tyler Collins.

A quick glance at some online reviews showed that the book enjoyed quite a good reputation. However, nothing prepared me for the sheer wealth of information contained in its pages. In clearly outlined steps and easy-to-understand language, Tyler goes into depth about everything that anyone could ever want to know about managing a reputation online. This was exactly what I was looking for, and the methods outlined in the guide were equally suited to managing personal names, corporate names, brands, and most any other entity.

Most of the essential aspects of reputation management are covered in the guide, but what I found most helpful were the sections that dealt with controlling the content that shows up in a search engine in relation to a name, brand, or company. The guide detailed the different tools that could be used to improve search content associated with a brand such as images, text, video, web asset creation and other types of rich content. Also provided are tips on how to identify any reputation-related issues, and how to address them quickly and effectively.
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