Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Media: From Chaos to Clar... has been added to your Cart
FREE Shipping on orders over $25.
Used: Acceptable | Details
Sold by apex_media
Condition: Used: Acceptable
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight and 2 day shipping available!
Trade in your item
Get a $3.00
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Media: From Chaos to Clarity Paperback – March 15, 2011

5.0 out of 5 stars 6 customer reviews

See all formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$19.95
$14.35 $13.75

Excel2016ForDummiesVideo
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
$19.95 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Media: From Chaos to Clarity
  • +
  • Convergence Culture: Where Old and New Media Collide
  • +
  • Audience Economics: Media Institutions and the Audience Marketplace
Total price: $66.60
Buy the selected items together


Editorial Reviews

Review

Media: From Chaos to Clarity offers a refreshing and optimistic perspective for marketers navigating today s very turbulent media waters. This book goes beyond the disruptions caused by new technologies and appropriately challenges conventional media wisdom. It provides a new framework that better explains the evolving consumer experience, at a time when more accountability is being demanded from media and marketing. As a marketing practitioner, I am inspired by the Five Global Truths. --Michael Moynihan, Vice President of Marketing and Consumer Communication, LEGO Systems, Inc.

Judy Franks has created a wonderful guide to sense-making in the fractured 21st century media universe. Her survey of the landscape adds a measure of calm to the confusion and serves as an antidote to the predictions of calamity. This is a must- read for anyone in the world of content creation. --Charles Whitaker Helen Gurley Brown Magazine Research Chair, Medill Northwestern University

Judy has explained the changes in media and communications in terms we ve never used before. She understands networks and systems and circles and synergy and interactions, where most media and marketing communications people still think in lines and arrows and outputs. --Don Schultz, PhD. Professor, Medill Northwestern University and Author IMC: The Next Generation

About the Author

Author Judy Franks is on the faculty of Northwestern University where she teaches media studies and consumer insight in both the Undergraduate and Graduate programs in Integrated Marketing Communications at the Medill School. Judy joined the Northwestern University faculty in 2008 following a 23-year career in Chicago’s leading Advertising and Media Services Agencies where she rose to the executive ranks across both the media and creative strategy disciplines. Judy has since been named among the Top 100 Faculty of Northwestern University by Northwestern University student body for three consecutive academic years. In addition to her teaching, Judy regularly shares her unique perspective on the media as a keynote speaker at industry conferences and also through her consulting firm, The Marketing Democracy. To learn more, feel free to visit The Marketing Democracy at: www.themarketingdemocracy.com and/or follow Judy on Twitter: @judyfranks. Judy's career began in an analog media world and she refers to her more recent experiences as "...an analog girl who 'survived' and actually now thrives in a digital world." Judy focuses her time and research on unearthing patterns of cooperation between existing and emerging media so that everyone can get The Big Picture. Judy is currently researching Binge TV viewing and how the transformation of television consumption patterns will impact advertising exposures and effects. In addition to writing Media: From Chaos to Clarity, Judy has also been published in collegiate textbooks and numerous marketing industry trade publications as well as The Huffington Post. Judy lives on the North Shore of Chicago with her husband, Steve and their son James. She teaches onsite at Northwestern University's Evanston and Chicago campuses as well as online.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 101 pages
  • Publisher: The Marketing Democracy, Ltd.; First edition (March 15, 2011)
  • Language: English
  • ISBN-10: 0983466211
  • ISBN-13: 978-0983466215
  • Product Dimensions: 5.5 x 0.2 x 8.5 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #537,560 in Books (See Top 100 in Books)

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See all 6 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
As an educator, it is challenging to take complex concepts and make them come alive to the reader. Judy Franks has this talent. In her book, she is able to tell us - the reader - about the past and future of media and its impact on our lives and the organizations we use in our business and personal lives. It is a fun read where you learn something important in every chapter. I highly recommend this book to better understand media and its impact n our lives. The media change is here...now we must embrace and use it in our business and personal lives.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
After reviewing several books to get me updated on how to look at social media today I choose Judy Frank's Media: From Chaos to Clarity. It was an eye opener and has improved my social media approach.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This is a very good book. The viewpoints are very inspiring. The way we deploy media is totally different from what it used to be and the author manages to put some great insights in this chaos. I benefits a lot from it. Totally worth reading. And it is short. It took me less than 2 hours.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Media: From Chaos to Clarity
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Media: From Chaos to Clarity