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Media Effects: Advances in Theory and Research, 3rd Edition 3rd Edition

4.5 out of 5 stars 8 customer reviews
ISBN-13: 978-0805864502
ISBN-10: 0805864504
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Editorial Reviews

About the Author

Jennings Bryant is Professor and holder of the Ronald R. Reagan endowed Chair of Broadcasting in the College of Communication at the University of Alabama. He is the founding co-editor of the Media Psychology journal, and serves on the editorial boards of 11 scholarly journals. His primary research interests are in entertainment theory, media effects, advanced communications technologies and systems, and media education.

Mary Beth Oliver is Professor and Co-Director of the Media Effects Research laboratory in the College of Communications at Penn State University. She specializes in media and psychology, with a focus on both the psychological effects of media and viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films, and the effect of media portrayals of racial groups on viewers' racial attitudes.

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Product Details

  • Paperback: 656 pages
  • Publisher: Routledge; 3rd edition (December 20, 2008)
  • Language: English
  • ISBN-10: 0805864504
  • ISBN-13: 978-0805864502
  • Product Dimensions: 7 x 1.5 x 10 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #172,645 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Wonderful, comprehensive book with chapters from various academics and researchers in the field. Perfect for media researchers or others who are curious about different research paradigms within media research.
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Format: Paperback Verified Purchase
This textbook on mass communication theories is organized well, and about half the writing is clear and easy to understand. The other half is convoluted and poorly written. I give this textbook three stars because it's OK for class, but if you're doing any kind of serious research, I wouldn't bother.
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Format: Kindle Edition Verified Purchase
Love to buy e-book because I can read it on any devices right away and it synced perfectly well across devices. Also love the function of popular highlights on the app. Well, that's what an e-book and its complimentary app should be, right?
As for the content, tt's a must have book for anyone who wants to study mass communication theory! You will find it really helpful to grasp the basic of communication studies.

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Format: Paperback Verified Purchase
Bought this book for a class (required) but it has good information about studying and analyzing media
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