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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World Paperback – January 8, 2009
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About the Author
Top Customer Reviews
Henderson highlights the best possible ways to enhance brand awareness with authenticity and meaningful communication.
Chapter 19 titled, "Here Come the Lemmings," is a must-read for anyone who wants to know how stories get to the top.
Henderson's book is also filled with real-world tips on managing crisis communication, understanding journalists and the value of apology are spot on.
The book is filled with insights from working journalists, PR pros and corporate communicators. I highly recommend it for every corporate library as well as college communication programs!
It is a perfect coupling to David Meerman Scott's "The New Rules of Marketing and PR." The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The best books are also accurate, specific, authentic and helpful in your life of business. They can also be meaningful in your business of life. Sometimes they're both.
"THE MEDIA SAVVY LEADER,"by David Henderson, is one of those books.
Though targeted at Business Executives and focused on how-to-deal professionally with the Media, it is in fact, a book that's a 2009 "How-To-Communicate Professionally" in business or life. To anyone, anywhere, anyway at anytime. It should be mandatory reading in high schools and colleges.
The lessons in this book are culled from David Henderson's years of experience as an Emmy Award-winning former CBS Network News correspondent. Told in a true storytelling style they detail a journey of dealing and working with world-wide luminaries like Dan Rather, Walter Cronkite, Mark Cuban, Steve Jobs and Bob Schieffer, among many others.
There is one overarching theme, though. That theme? THE MEDIA SAVVY LEADER communications lessons are applicable in all aspects of business. Sales. Marketing. Public Relations. Customer Service, and on and on and on.
Because THE MEDIA SAVVY LEADER deals in the hard realities of business today - business communications tend to be lame, vain,verbose, corporate gobbledygook full of pompous obfuscations that mean nothing to no one. Just words. Useless words drained of all meaning. It's rare to see a well-written, clear, authentic, accurate and specific communication coming from any business organization. But it won't be if you learn and apply the lessons and insights in THE MEDIA SAVVY LEADER. What lessons?Read more ›
The Media Savvy Leader is terrific because David Henderson has been a success both as a journalist and as a media-relations practitioner. He is an Emmy Award-winning former CBS network news correspondent so he knows what it is like to be a working journalist. And as a media-relations advisor and strategist, he has been responsible for such stunning successes as generating massive national media attention on little Branson, MO. And Henderson knows the online world. He writes a terrific blog and knows how online communications fits into the mix.
If you are in media relations or corporate communications you got to read this book. Now. If you're a CEO who wants to influence the media the way Steve Jobs does at Apple it is a must read. I found the discussions on how and why it is essential to take media relations in-house and not trust your reputation to a bloated PR agency to be absolutely essential information.
Henderson stresses the importance of creatively developing an effective storytelling message through that will attract media interest. As a former award winning journalist for CBS network news and a public relations practitioner with his own firm and national agencies, Henderson understands both media and corporate needs. He has special insight into the need of involving top corporate management into proactive media relations for their company or organization.
Henderson's belief that executives should create visionary messages that captivates people, communicate messages through interesting storytelling and especially talk about the organization's value instead of just the organization itself.
Citing successful corporate executives like Oprah Winfrey and Richard Branson, Henderson points out the value of expert storytelling that provides insight and vision using the "three pillars" of savvy communications leadership; be truthful, have a strategic plan and be original.
Don't be left behind. Read this book and become one of the new media savvy leaders.
Most Recent Customer Reviews
From the plain-spoken writing style of David Henderson to the rich insights he freely shares, this book is exceptional in the value it delivers in the area of communications. Read morePublished on April 5, 2009 by Louis Columbus
What a splendid, useful book, Mr. Henderson. I remember you from CBS news,
along with my first copy-writing mentor, Charles Kurault. Read more
This is a "must-read" book for all journalists, writers, and communication folks -- especially (but not only)if they are, in one form or another, in a managerial position. Read morePublished on March 31, 2009 by Abbas Djavadi
David Henderson in The Media Savvy Leader: Visibility, Influence and Results in a Competitive World, assists the reader in understanding the the importance of developing a message... Read morePublished on March 26, 2009 by Eric Mondschein