- Paperback: 184 pages
- Publisher: Prentice-Hall (1972)
- Language: English
- ISBN-10: 0135724384
- ISBN-13: 978-0135724385
- Package Dimensions: 8.8 x 5.8 x 0.5 inches
- Shipping Weight: 9.6 ounces
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #17,724,574 in Books (See Top 100 in Books)
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Media casebook;: An introductory reader in American mass communications Paperback – 1972
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This book is designed primarily as a companion volume to the authors' Media: An Introductory Analysis of American Mass Communications. The chapter titles are identical with those of the text. This is a casebook instead of a reader because each selection offers a single example of a major problem or characteristic of the American mass media. We hope these extended "cases" will help the student to understand the richness and complexity of the mass media.
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