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Mediamorphosis: Understanding New Media (Journalism and Communication for a New Century Ser) 1st Edition
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About the Author
Top Customer Reviews
Ten chapters cover a wide range of issues including media evolution and convergence, media traits, digital technologies, Internet publishing, socio-political forces of control, new media experiments, virtual reality, user interactivity, and future trends. A list of acronyms and abbreviations is also included. Cited works feature "InfoCulture" by Steven Lubar, "The Story of Language" by Mario Pei, "Brainframes" by Derrick de Kerckhove, "The Control Revolution" by James Beniger, and "The Gutenberg Elegies" by Sven Birkerts.
Roger Fidler (email@example.com) is a well-known electronic publishing visionary and practitioner. He has worked in the newspaper business for more than 34 years. He was the director of the Knight-Ridder Information Design Laboratory, founder of the PressLink online service for newspapers, and a key member of the Knight-Ridder Viewtron videotex service. Roger is currently a professional in residence at Kent State University. He is also quite active on the international conference circuit, and is a captivating speaker.
Mediamorphosis, a term coined by Fidler in 1990, refers to the transformation of communication media, usually brought about by the complex interplay of perceived needs, competitive and political pressures, and social and technological innovations.Read more ›
He's also written for a wide audience: he defines even basic terms like _personal computer_ and _mouse_ but also challenges the reader with detailed visions of new media and new lifestyles built around it. Some of the information is easily skimmed, some needs to be carefully examined and considered.
Finally, he presents some interesting historical accounts of the effect of the Gutenberg printing press, early radio and television, and early interactive television. I recommend it for anyone who wants to know more about media's place in society and society's place in the media.
He also tries to learn from the mistakes of the past especially from the Videotex experiments in 1976-86. Read it!