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Mediamorphosis: Understanding New Media (Journalism and Communication for a New Century Ser) 1st Edition

4.8 out of 5 stars 4 customer reviews
ISBN-13: 978-0803990869
ISBN-10: 0803990863
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Editorial Reviews

About the Author

Roger Fidler is a new media consultant and visiting professor at the University of Colorado School of Mass Communication and Journalism. He is an internationally recognized electronic publishing visionary and pioneer. He has worked in the newspaper business for over 34 years, and has been actively involved in new media development since 1979. From 1992-1995, he directed the Knight-Ridder Information Design Laboratory in Boulder.
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Product Details

  • Series: Journalism and Communication for a New Century Ser
  • Paperback: 320 pages
  • Publisher: SAGE Publications, Inc; 1st edition (February 13, 1997)
  • Language: English
  • ISBN-10: 0803990863
  • ISBN-13: 978-0803990869
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,689,767 in Books (See Top 100 in Books)

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Format: Paperback
"Mediamorphosis" by Roger Fidler is a breath-taking, sweeping overview of communications technologies and their impact on the media through the millenia and in the years to come. The treatment is academic and scholarly, with numerous case studies of the interaction between various media forms. Major principles guiding the evolution and evaluation of media technologies are illustrated.
Ten chapters cover a wide range of issues including media evolution and convergence, media traits, digital technologies, Internet publishing, socio-political forces of control, new media experiments, virtual reality, user interactivity, and future trends. A list of acronyms and abbreviations is also included. Cited works feature "InfoCulture" by Steven Lubar, "The Story of Language" by Mario Pei, "Brainframes" by Derrick de Kerckhove, "The Control Revolution" by James Beniger, and "The Gutenberg Elegies" by Sven Birkerts.
Roger Fidler (rfidler@saed.kent.edu) is a well-known electronic publishing visionary and practitioner. He has worked in the newspaper business for more than 34 years. He was the director of the Knight-Ridder Information Design Laboratory, founder of the PressLink online service for newspapers, and a key member of the Knight-Ridder Viewtron videotex service. Roger is currently a professional in residence at Kent State University. He is also quite active on the international conference circuit, and is a captivating speaker.
Mediamorphosis, a term coined by Fidler in 1990, refers to the transformation of communication media, usually brought about by the complex interplay of perceived needs, competitive and political pressures, and social and technological innovations.
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Format: Paperback
Fidler's book covers a lot of territory: he divides all of human history into three mediamorphoses, the first being speech, the second printed speech, and the third electronic speech. Along the way he covers such varied topics as the three types of communication (interpersonal, broadcast, and print), why interactive TV didn't work, implications for the future of print, and scenarios for how we will deal with information in our digital future.
He's also written for a wide audience: he defines even basic terms like _personal computer_ and _mouse_ but also challenges the reader with detailed visions of new media and new lifestyles built around it. Some of the information is easily skimmed, some needs to be carefully examined and considered.
Finally, he presents some interesting historical accounts of the effect of the Gutenberg printing press, early radio and television, and early interactive television. I recommend it for anyone who wants to know more about media's place in society and society's place in the media.
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Format: Paperback
Roger Fidler shows in a clear style what new media is all about: the interpersonal domain, the broadcast domain and the document domain.
He also tries to learn from the mistakes of the past especially from the Videotex experiments in 1976-86. Read it!
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Format: Paperback
This is clearly the most intensive and scholarly book on the future path for newspapers. Newspapers are not dead. But Fidler shows that cyberspace and technology will dramatically change the role of traditional newspapers during our next generation.
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