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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation Paperback – October 1, 2006
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
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Top Customer Reviews
I recommend skimming the first chapters to get to the second part of the book, and then going back to understand application of principles. The heart of the book is about the definition of intersectional innovation and the conditions that must exist for breakthroughs to happen -- a combination of individual qualities, environmental support, luck and perseverance.
Perhaps the most helpful, most widely applicable guidelines involve planning for failure and, relatedly, moving from quantity to quality. Prolific authors, artists and business people tend to be successful. They might discard a dozen "bad" ideas to come to two or three successes. So we should reward people for actions, not just success. The only true failure is failure to act.
I also liked Johansson's discussion of risk, especially the notion of "risk homeostasis." If we take risks in one area, we compensate by avoiding risks in another. And a false sense of security can lead to senseless risk-taking.
Johansson's examples make fascinating reader and probably helped sell the book. But I couldn't help thinking that he offers little hope to the majority of people who find themselves in environments where they are forced to specialize. Risk-taking and diversity of experience tend to be discouraged and in fact we tend to disparage what I call the "winding road" career path. Richard Branson is an innovator; on a lesser scale, he'd be a rolling stone.
Johansson emphasizes that underlying diversity, most people have a core competence where they've developed a solid expertise.Read more ›
But, beyond the nice examples, which are similar to those found in many other books, there is little that sets this book apart. The idea of crossing over and combining disciplines is not really a new concept and much of the discussion about the creative process is pretty basic. The book's introduction and chapter headings (e.g., "Creating the Medici Effect" and "Making Intersectional Ideas Happen") led me to expect more in-depth insights. But the Medici Effect is lite on the practical and it tends to describe the innovative process in general terms rather than exploring specifics of how it happens. In this sense, it's more inspirational than practical. If you're expecting finer details that you can readily apply, you may also be left wanting more.
For a more hands-on book on innovation, you may want to check out Tom Kelley's "Ten faces of innovation," which is based on Ideo's approach to framing and solving problems.
The pattern of the book is not terribly innovative: good ideas followed by the expected examples of how sterling men and women implemented these concepts in practice and attained an even more sterling level of success. Altogether, very much in style of all other books aimed at predominantly business-oriented readers who, for whatever reason, need the examples set by (successful) luminaries in order to be converted to the creed. A more demanding reader may, upon seeing the same "follow the banality" pattern, reject the little volume as another horrid, trivial, and profoundly intellectually boring "thing." Do NOT do that: it would be a major mistake, and you would miss on a number of really important thoughts.
The book has a powerful message to all members of the academe, corporate executives, human resources operators and gurus. And practically, everyone else, including high school and university students. It should also be one of the most recommended self-help books for all university leaders guilty of having produced more than three generations of super-specialized graduates with very sketchy ideas about the world outside their own field of work. Reading one of the book's chapters every morning before going to work (best over morning coffee, and instead of the sports or cooking page) should be the compulsory task for all human resources executives that may clear their persistent misconception of a "well-defined" (1.e.Read more ›
This is just a book on creativity. Its significance is not as big as the recent book, "A whole new mind," or older books such as "At work with Edison." It would be much better if the author can focus his study on how Renaissance came about and on how to replicate or recreate the favorable environment and fertile ground for bringing about another Renaissance on a comparable or even greater scale.
The biggest flaw of this book is that even though the main thesis of the book is on many people from single-disciplinary background coming together to create something multidisciplinary, most of the examples in the book are about single individuals having multidisciplinary abilities creating something new and not at all at the scale of the Renaissance. Besides the brain-reading program and the British code-breaking group mentioned in the book, all other examples were single individuals. So, where is the Medici effect of people coming together?
The second flaw of this book is the assumption that when people come together, a Renaissance will happen. The author is asserting that diversity in ethnicity, geography, age, and gender have a greater chance of coming up with unique ideas. This is wrong. What's needed is diversity of expertise, not just diversity. Diversity of mediocrity does not mean increased chance of creativity.
In summary, I am very disappointed in this book.Read more ›
Most Recent Customer Reviews
This is a great book and I recommend everyone to read it once.Published 2 months ago by Amazon Customer
My new boss recommended this work to me and I now recommend it to you. If you want to learn about a new way to make exciting discoveries, this book is for you. Read morePublished 3 months ago by MikeS
Like others, I was misled by the chapter headings & other praise, thinking this to be heavier on the how-to & lighter on the success stories... Read morePublished 9 months ago by Amazon Customer
It's a word salad and nothing more. Will you learn something- probably not. What's most important is being in the "know" for that next business meeting. Read morePublished 15 months ago by Thinkinginpictures
Great coversation about what innovation is - and isn't - and how to facilitate innovative thinking. If we can apply intersectional innovation to our social systems and our... Read morePublished 15 months ago by Kim Taylor
Must read - encouraging and delightfull! Cook book for everyone who is interested in changing the world and being a part of it! Thanks to the author! Bravo!Published 17 months ago by naro